CX Summit 2021


Customer journey mapping is now complex, as customers constantly change their journey from laptop to smartwatch and from one application to another. They communicate with brands and companies on social media and on the phone, switching constantly from online to offline. Each brand is constantly competing for customer attention. It seeks to maximize the true bond of the brand with its customers. Only companies that adapt to the changing needs of their customers and provide superior Customer Experience will grow faster and have a better position than their competitors.

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