Digiday Media Buying Sumit Nashville 2019

Description

How brands and agencies buy media is undergoing a shift. The number of channels is increasing, and the rise of new players in retail media has meant more complications, more choice and more questions. Agencies are also facing increasing competition, from consultancies to brands choosing to build their own media buying operations internally. At the Digiday Media Buying Summit, we’ll explore what goes into building a smarter media buying operation. Through a series of smart, honest discussions, we'll learn how media buyers are approaching everything from spending more efficiently across programmatic, video, social and advanced TV to implementing new technologies like blockchain and AI.

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