Digiday Video Marketing Summit Nashville 2018

Description

Navigating the opportunities in video — and creating outcomes. You’ve heard it before: Marketers crave video and are willing to pay a premium through advertising, sponsorships and branded content. But what actually works in video marketing and which channels are the most effective in driving real business outcomes? With a increasingly fragmented landscape, how are brands and agencies approaching OTT video streaming and advanced TV? And what is the best way to truly stand out among the masses within social feeds? Which new formats — from VR to vertical video — are worth the hype? How have the relationships between marketers and video makers evolved? And which metrics even matter? At the Digiday Video Marketing Summit, join top brand and agency executives to discuss the evolution of video marketing and how leaders in the industry are making their video investments work.

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