Forrester Consumer Marketing New York 2018

Description

Once the shiny successors to traditional advertising and media channels, digital marketing platforms and tools are suffering a deep crisis of confidence, driven by creeping uncertainty about transparency, measurability, and effectiveness. At the same time a handful of digital platforms are increasingly the primary gatekeepers of the consumer relationship and the direct competitors for the attention and loyalty of your customers.

Join us to learn how to navigate your marketing strategies and practices away from traditional, increasingly ineffective marketing and advertising, and towards intelligent, personalized, and conversational relationships.

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