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Forrester CX Singapore 2019

Forrester CX Singapore 2019

Description

The next generation of CX innovators are stepping up to play a bigger game: To become the primary driver of growth for their brands and companies. How? By using the insights derived from deep customer understanding not just to refine current products and services, or improve existing customer journeys, but to discover completely new business opportunities, expand customer relationships into new verticals, and explosively grow revenues. At the core of this pivot is a decisive focus on “EX” or employee experience. Forrester research shows that engaged, empowered teams are the fuel that drives exception customer experiences. Join us in August to explore this critical connection: How CX strategies must lead, not follow, business strategies, and how employee experience drives execution on customer experience. Attendees will be equipped with actionable insights and recommended toolsets to expand their existing CX strategy — from the delivery of exceptional customer experiences toward the new opportunities that CX leadership can deliver.

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