Incite Marketing Summit San Diego 2020 POSTPONED

Description

We have been closely monitoring the COVID-19 outbreak, with the wellbeing of customers and staff at the front of our mind.

In light of the rapidly evolving impact of the coronavirus globally - and having sought feedback from participants, local health authorities and government bodies - we have made the difficult decision not to hold in-person events between now and May 25. And therefore we have taken the decision to postpone the event until later this year.

The role of marketing has changed and as leaders, we must diversify both our strategies and our skillsets. Digital channels are oversaturated, data is underused, and the large majority of brands are unable to build trust in this everchanging digital economy. As the C-suite demands more detailed ROI and the CMO role hangs in the balance, how can we ensure our brand stands out in a sea of emotive adverts, take back traditional marketing platforms, and refine the metrics to deliver ROI across all channels? Now, more than ever, we must work collaboratively as a department to understand what our customers want and share our brand story in the most valuable way. It’s time to be transparent.

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