Mastering Customer Experience to Drive Growth Boston 2019

Mastering Customer Experience to Drive Growth Boston 2019


Good customer experience is critical to business success, especially for small and mid-sized companies. Yet, SMBs fall short on keeping their customers happy and engaged. They often forget to walk in their customers' shoes and communicate with clients — as a company grows and becomes profitable. You are not alone. No one gets customer experience right the first time. In fact, 80 percent of customer experience programs fail, according to a survey. And there are many reasons for that — from programs being created randomly without a strategy to not having the right expertise, budget or resources allocated to the CX program. Come hear from a panel of customer experience and sales experts as they discuss best practices on how to create and manage strong and consistent customer experiences.

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