Media Post’s OMMA Austin 2017

Description

Virtual Reality, Internet of Things, wearable devices, branded entertainment, social media influencers – oh, so many new possibilities for brands. So many bright shiny objects…and so much glare. Where do these gadgets and digital innovations really fit in the future of marketing? How can they help the brands and products of tomorrow tell their stories to consumers? At Mediapost’s fourth annual sojourn to Austin, we follow the marketers to SXSW, but we come packing our Bright Shiny Object sunglasses. Dozens of brands will again assemble to explore how they plan to make VR and AR a real part of the marketing mix. How they expect to integrate the countless touchpoints in the Internet of Things into conversations with customers. How they embrace real time broadcasting as well as the new social media celebrities to chart a 21st Century post-mass media future. Speaking of which – how will the news media itself survive all of these changes. This year’s [email protected] looks through the glare of the Bright Shiny Objects to get a clearer view of marketing’s future shape.

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