Videonomics Summit Rancho Palos Verdes 2018

Description

The rise of digital tools has brought a wealth of new abilities, however, their appearance made many a marketing plan lose sight of the ultimate goal: the power of the brand. While ad-tech is vital to the success of your marketing plan the vast majority of brand value (and ad performance) over time has been created through expenditures supporting ideas. ‘The most interesting man in the world’ did not rely on programmatic. ‘Just do it’ was not built around micro targeting. We can argue last click attribution; no one can argue the power of these brand messages and the staying power they had for future campaigns. Great ideas build the resources that we can apply new technology and tactics against. This is the return to the big idea, our focus for this year’s Videonomics Summit. Questions we’ll be addressing: All players need to be in lock-step to execute on a truly big idea. . .how do you get buy-in from your c-suite? Your team? Your agency partners? How do you create an environment where anyone can create the next big idea? Does media & creative agency compensation need to change to encourage ideation? What’s the right mix of media and creative budget? Digital and TV? Scale and Innovation? From ideation through distribution, how are brand marketers leveraging partners to reach scale and connect with their consumer? How do you quantify a big idea? What are the measurements of success? VMA Media has created the only industry forum that brings together marketing leaders responsible for both TV and digital to address today’s most pressing marketing challenges and opportunities. Videonomics is a 2.5 day invitation-only summit that brings together 200+ executives across brands, agencies, media companies, and service vendors to advance the business of video marketing and advertising. Learn from the marketers and innovative companies that are imagining and building the future of media through a series of presentations, case studies, keynotes, and breakout sessions. Beyond great content at a killer venue, what we’re really known for are the group wide discussions and memorable networking opportunities. You’ll walk away with actionable strategies and the relationships you need to bring them to fruition.

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