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Webinar: Chasing Engagement - Data-Driven Marketing

Webinar: Chasing Engagement - Data-Driven Marketing

Description

Marketers have been applying science, specifically statistics and econometric modeling, for many decades now to answer the key question all advertisers face - how to allocate media budgets across channels to maximise overall return on advertising spend (ROAS) with a limited budget.

Unfortunately, when it came to digital marketing, the same rigor was not applied due to a lack of reliable data as well as focus from top executives.

Join us, Tuesday 28th April, 1:00pm AEST, as Christian Bartens from Datalicious, looks at the analytics and technology driving the latest attribution models, and why we're closer than ever to understanding true media performance and data driven marketing.

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