CMSWire Tweet Jam: Building a Data-Driven Culture #DXchat


With every click, swipe and social share, customers leave a trail of their interests, inclinations and needs. Given the rich amounts of customer data we can access, the pressure is growing for organizations to be more data-driven in their every decision. But what does this look like in practice? Is it possible to rely too heavily on data? And what role do leaders play in encouraging and embodying this change within their organizations?

Join us on June 26 at 10 am PT/1 pm ET/1700 GMT as we discuss what it takes to become a data-driven organization and examine the factors that are holding us back. The broader CMSWire community is invited to participate using the #DXchat hashtag. We'll be posting the questions that will guide the conversation below, the day before the Tweet Jam.

The Questions

Tweet Jams often go down a few rabbit holes, but the following questions will guide our conversation:

  1. What does being a data-driven culture mean in the context of customer experience?
  2. Do most employees have the skills to ask the right questions of, interpret and make decisions based on data? What can businesses do to strengthen employee's data literacy?
  3. What steps do organizations often overlook in their quest to become data-driven?
  4. Is it possible to rely too heavily on data? Why or why not?
  5. Where does testing fit into the data-driven approach?
  6. What can businesses do to increase employee's trust in data?
  7. How has GDPR and similar privacy regulations impacted the drive for data-driven customer experiences?

Participation Guidelines

A few things to keep in mind:

  • Introduce yourself with your first #dxchat tweet. Include your name, job title and organization.
  • Answer question one with A1, question two with A2, etc. — and always include the #dxchat hashtag. For example, "@bigbird A4 Data is meant to help inform decision making, not be the only source of input #dxchat"
  • Please don't pitch products or services — stay knowledge focused.
  • Have fun!
Still confused how to join? Read this.

We hope to see you there!

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