Articles

Channel: Featured Articles (page 3)

  • Basecamp, Project Collaboration Utopia

    Basecamp has just added their one-millionth user this week. I thought this would be a good time to introduce you to my (and perhaps a million others') favorite Web Services Application and what many believe to be the first real Web 2.0 business program.

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  • How the Web Influenced US Elections

    Time and time again, content influenced the course of the recent US elections. Because this is the age of content--of written words, of audio and video. Emails, web pages, instant messages, voicemails, video clips-content was used as a political tool and weapon more in the recent US elections than in

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  • What Tourists Really Want on the Web

    What customers want from a Caribbean tourism website is a great package deal. Alternatively, they want to get a hotel at a good price, and get a 'best of' for the destination.According to a Customer Carewords poll of 130 attendees at User Interface 11, held in Boston in October 2006,

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  • What Your Website can Learn from Starbucks

    Like all great self-service organizations, Starbucks knows that you should never keep the customer waiting.The July 2006 like-for-like sales for Starbucks were lower than expected. This was rare for such a high performance company and resulted in an 11 percent decline in the share price after the news was announced. According

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  • Why Award-winning Websites Are So Awful

    Practical and functional websites rarely win prizes for design but they do win sales and make profits. Recently, I did a masterclass on web sales with about 50 Danish web managers. I gave them a list of issues and asked them to choose the most important ones for them. The

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  • Librarians are the New Napoleons

    As we fast become a Google Nation, it's apparent that the fundamental tenets of Search (with a capital 'S'!) are the things that will turn your web site into all-powerful revenue-generating machine. And at the heart of this evolutionary process is the humble librarian.I realise that librarianship may not be

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  • The Web and the Culture of Free

    The Web has encouraged a belief that things can be free, or at least very cheap. It seems everyone is looking for a deal on the Web.When the recently leaked 20 million America Online search queries were analysed it was found that a great deal of people wanted free sex,

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  • The Greatest Skill of the 21st Century

    In an age when technology is everywhere, those who understand how technology works are easy to find. Those who understand how people work are much harder to find. Let's say twenty years ago you had an organization of 1,000 people. Let's say that over those twenty years 500 of those

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  • Heart Surgery for Dummies

    One of Amazon's biggest sellers in recent months is Heart Surgery for Dummies. The world is now full of Do-It-Yourself (DIY) heart surgeons.The concept is straightforward: Save money by doing your own heart surgery. Each book comes with a free scalpel, needle and thread, a pair of gloves, and a

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  • Long Tail: Boon for Consumer, Bust for Producer?

    The Long Tail theory believes that the Web marks the end of the blockbuster era and rise of the niche. Perhaps true. But there may be some significant unexpected consequences.First off, I love the Long Tail. I'm a big music fan, and my tastes are definitely Long Tail rather than

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  • Customer Focus: Getting to Truly Know Your Customers

    Asking people directly what they think can confuse them and lead them to make poor choices. Giving them too much choice makes them choose less, and regret the choices they make.

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  • In Praise of Web Experts

    People like experts because people like clear answers and rules. On the Web, Jakob Nielsen is seen as an expert. It's one of the reasons he's so popular. Every time I hear someone say that when it comes to the Web, there are no rules, I shudder a little. If there

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  • Hurricane Katrina and the Dot Com Bubble

    There has never been more information. And that's exactly the problem. Too much information too quickly published is just as bad as too little.Hurricane Katrina exposed a serious and ongoing problem with misinformation. It was widely reported that more than 10,000 were dead, when the actual figure was a little

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  • University Websites Come of Age

    University websites have matured significantly over the last 2-3 years. There are fewer pictures of buildings and smiling faces, and greater focus on helping students decide why they should enroll.I've just finished a masterclass with about 40 people running mainly UK university websites. I have run many such events over

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Displaying 29-42 of 75

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