Articles

Channel: Featured Articles (page 4)

  • Metrics that Make the Case for Quality Content

    The essential business case of a website is self-service. To maximize value from self-service, you want a limited menu, a fast transaction and a significant volume of people. Let's say your website has 5,000 pages of content. Let's say that the total cost for publishing each page is USD100. Thus,

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  • Key Benefits of a Single Intranet or Public Website

    A single website is more connected and credible. It is more consistent and cost effective. It is easier to manage and measure.The Web is a network and the most important law of networking is to be connected. A large website is not necessarily a strength, and may in fact be

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  • Recall Ability: Web Content Versus Print Content

    People are extremely task-focused on the Web. That means they are much less open to content that is not directly related to the task at hand.I've just read a very interesting study entitled "Memory for advertising and information content: Comparing the printed page to the computer screen." A key finding

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  • Web Branding is More Than Skin Deep

    Web branding is much more about function than image. Great websites put substance before flash. This reflects a knowledge society that has become more rational in how it makes decisions.First things first, emotion still rules our lives. No matter how many facts we gather before we make a particular decision,

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  • AJAX for ASP.NET

    Asynchronous JavaScript + XML (AJAX) is essentially a branding term for a bundle of common web technologies. These include JavaScript, DHTML and a utility object called XMLHTTP.

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  • The Two Fundamental Skills of Web Writing

    Writing for how people search and writing quality links are the two fundamental skills of web writing. Think carefully about search behavior and make sure your links are always clear and logical. Search changes the way we write. We now have to think carefully about why and how people search.

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  • Not Another C# Versus VB Article

    It's common knowledge that VB.NET and C# are functionally equivalent. Hence a frequently-heard argument for choosing one or another is that because they are functionally equivalent, neither poses a clear advantage.

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  • Web Editors Have a Great Future

    Web editors are critical to website success. They have a combination of communications, marketing and technology skills. Most of all, they know their readers inside out.Great websites require communications, marketing and technology skills. Today, there are very few organizations that have combined these skills into an effective mix. However, the

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  • Intranets: Strategy First, Usability Second

    More and more intranet teams are buying into the need for usability. However, usability is not a strategy, and without a clear strategy, usability can become a pointless, wasteful and counter-productive exercise."Ten Best Intranets of 2005", is the Nielsen Norman Group's latest report. There's some excellent information in it but

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  • Is Communications Up to Running the Intranet

    The natural home of the intranet is in communications. However, intranet management requires particular skills that many traditional communications departments don't have. The intranet is about increased staff productivity, increased staff learning, and increased staff loyalty. It is content that drives the productivity, the learning, and the loyalty. Intranet software

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  • IT is from Mars; Web Content from Venus

    The information technology (IT) industry fundamentally doesn't understand the true value of web content. This lack of understanding is just one more reason why IT will continue to decline in influence over the next five years.First off, let me say that I am not opposed to technology. My laptop is

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  • Do You Make the Most Common Mistake in Content Management?

    The biggest mistake in content management is writing for the organization and not for the reader. It is one of the hardest mistakes to correct, but there are ways to ensure that you don't make it.For millions of years, humans trusted only themselves and the small group or family around

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  • Web Content Management: Top 10 Predictions for 2005

    Web Content Management (CMS) will continue its shift away from a technology focus towards a content one. 2005 will be the year when the professional editor will be given more responsibility in running the website.

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  • Web Content Management (CMS) Comes of Age in 2004

    2004 was a year when web content came of age, as more and more organizations recognized it as an asset, not some commodity. More and more organizations have begun to put content first, technology second.However, there's still a lot to do, as I'm sure you're well aware. Managing a website

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