Articles

Channel: Featured Articles (page 5)

  • Top Five Data Trends for 2005

    Its that time again -- shopping mayhem, possibly some snow, and wise geeks bearing delusions of Delphi. Today we have the oracles of Mediasurface UK weighing-in. In the fore are Compliance, Vertical Markets, Hosted Solutions, CRM/CM Integration, and Unhappy Web Surfers.1. Compliance Crisis New Legislations such as Sarbanes-Oxley, UK Companies Bill,

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  • Internet Marketing Motto: Be Useful

    E-marketing is about substance over show, logic over emotion, and text over graphics. Good web marketers follow the Google motto: be useful.Recently, I had a talk with an IT manager from a large organization. I was impressed at how clued in this person was, not about IT, but about web

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  • Do You Manage a Website or a Warehouse?

    There are two types of people involved in websites today: those who see content as an asset, and those who see it as a commodity. The latter better start looking for a new career.Last week I talked to someone whose organization had just installed a portal.

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  • Secrets of Great Web Headings and Summaries

    Your website success will increase the better you write headings and summaries. People are very impatient, so the heading and summary really needs to be compelling. Here are some key tips for writing better headings and summaries.

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  • Web Content Management Depends on Trust

    You must be able to stand over everything that is published on your website and say that it is all accurate and up-to-date. Trust is a fundamental building block of professional web content management. The Web has become an increasingly important source for information.

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  • Knowledge Management: Are You Too Busy to Think?

    There are certain words you need to ban the use of, and "busy" is one of them. In knowledge-driven economies, "busy" is an outdated word that reflects a manual labor approach to work. Instead of "busy" you need to use words such as "effective" and "productive".

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  • The Web: Inside the Bubble was a Revolution

    It is said that we overestimate the short-term impacts of a revolution and underestimate the longer-term ones. I have known people who overestimated and others who underestimated the short-term impacts of the Web. I have met some who believed that after the dot com bust, the Web wasn't that important

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  • Usability and Listening to Customers Have Limits

    An Article by Gerry McGovern Listening to customers and making sure your website is usable are important to website success. It is much more important, however, to have a website that delivers real value both to the organization and the reader. Going for value can sometimes mean going against customer feedback

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  • How Much Human Support does Your Website Need?

    An article by Gerry McGovern. A website should be measured based on the value it creates. What results do you want to get from your website? A 100 percent self-service website may simply not deliver the results you need. The right mix of self service and human support may in fact

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  • Enron High-jacked Enterprise Content Management

    Corporate governance, records management, and compliance have been placed front and center this past year. Enterprise Content Management (ECM) vendors are cashing in. At the same time ECM is taking on new meaning and new responsibilities. Is ECM really ECM any more? This topic has come up a few times today

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  • Google Content Management

    Lately, with GMail, Sergey in drag, and Microsoft going ape about search, Google has been on the brain even more than usual. Perhaps its the jet lag I'm suffering from my recent transatlantic hop, but I'm sitting here reading far too much news, blog entries, cached pages, etc. and can

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  • How to Design a Website for the Tunnel Reader

    An article by Gerry McGovern People may initially scan read on the Web; their eyes moving quickly across a page. However, when they find the keywords they are interested in, they tend to tunnel read. What this means is that they focus on a specific set of content. They basically don't

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  • How to Make Links Work for Your Website

    An article by Gerry McGovern. Quality links from external websites will help get more of the right people to your website. Well written links within your website will ensure your readers can act in a way you want them to. Linking is about driving action.

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  • Me Write Pretty One Day, Web Content Style Guides

    As many folks no doubt have noted, there's a proliferation of poorly written content on a web site near you. Enthusiasts such as Gerry McGovern make a living instructing organizations of all sizes on how to write effective web content.

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