Latest Articles
-
Who Is on Your Digital Workplace Dream Team?
Now more than ever, a digital workplace strategy is critical. Here are some roles that can help your organization build an effective workplace strategy.
Continue reading...
-
The Elements of a Robust Digital Workplace
Ask a number of experts to define the elements of a robust digital workplace and you'll receive a variety of answers.
Continue reading...
-
Connect Digital Workplace Strategy to Employee Experience
Go beyond the technology to ensure digital workplace success. Here are some tips.
Continue reading...
-
Want to Build a Customer Community? Here's How to Get Started
One way to engage customers, ensure customer satisfaction and get results is to build a customer community.
Continue reading...
-
How Much Do You Trust Your Marketing Partners?
Consider every aspect of your marketing ecosystem: have you appropriately reviewed and vetted your partners?
Continue reading...
-
Innovation Can Be Taught. And Measured
Our emotional reactions to problems can tell a lot about how innovative we are.
Continue reading...
-
Facebook Challenges Anti-Trust Regulators, Google Faces Aussie Courts Over Privacy & More News
This month in the data privacy space, Facebook is challenging EU anti-trust regulators, while Australia is taking Google to court over data usage and more news.
Continue reading...
-
Why Some Customer Experience Initiatives Fail at the Executive Level
Why do some customer experience (CX) programs fail at the executive level, and what can CX practitioners do to create better business outcomes.
Continue reading...
-
How Marketers Can Overcome the AI Trust Gap
Lack of transparency into machine learning behavior causes issues of trust. Businesses must overcome these issues before it can adapt and use AI technology.
Continue reading...
-
Enterprise Data Strategies in the Aftermath of the US Privacy Shield Defeat
With the U.S. Privacy Shield now in tatters, organizations need to re-assess how to keep customer data private. Here are the obstacles and some solutions.
Continue reading...
-
How Mentoring Programs Encourage Employee Engagement
“Over five decades of research we’ve learned that people who have great mentors do better .... A great mentor can change a life," said Brad Johnson.
Continue reading...
-
A Holistic Customer Experience Means Saying Goodbye to Siloed Thinking
Companies are still approaching CX with siloed, channel-based strategies, resulting in disjointed experiences for customers.
Continue reading...
-
Long-Term vs. Short-Term Marketing: What's Your Crisis Vision?
With pressures on marketing teams in crisis, focusing on the short-term may not always be the answer. Here's why.
Continue reading...
-
Why Web Content Is Badly Managed
Organizations are generally absolutely awful at managing already published content. There is a sense that a subject has been dealt with.
Continue reading...
-
ICYMI: Goodbye Privacy Shield: What's Next? Google Cloud Updates and More News
Catch up on articles from the week of July 20, 2020.
Continue reading...
-
Why Combining Real-Time and Batch Data Is the Only Way to Keep Customers Engaged
Combining real-time customer activity with historical data is the only way marketers can ensure they take each customer’s complexity into account.
Continue reading...
-
Slack Files Anti-Competitive Suit Against Teams, Brand New Yammer Pulls the Enterprise Together, More News
Slack takes on Microsoft in Europe while Mmhmm gives you better video conferencing experiences. That, plus more news in this week's digital round up.
Continue reading...
-
One Simple Mistake Can Kill Conversions and Revenue
Everything your company delivers, releases or offers to potential and current customers needs thorough testing.
Continue reading...
-
How to Maintain a Strong Corporate Culture During a Downturn
While organizations may be looking for places to cut programs and costs, corporate culture should remain a priority.
Continue reading...
-
Adobe Partners With Red Hat, Google Updates AI Offering and More CX News
Adobe and IBM-owned Red Hat have partnered for cloud hosting under Red Hat and services through IBM to drive better customer experiences.
Continue reading...
