Latest Articles
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Hyper-Personalization: Why a CDP Isn't Everything
Many marketing teams are turning to CDPs to aggregate vast amounts of data and deliver their hyper-personalization strategies. But is a CDP really necessary?
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The Customer Experience Hierarchy
The Hierarchy of Customer Experience is one way to illustrate the spectrum of how customers engage with a brand while traversing the customer lifecycle.
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Why Organizations Are Turning to the Public Cloud
Next year, the use of public cloud by enterprises will explode, according to recent Gartner data. Here we examine why.
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10 Insights From the Black Friday, Cyber Monday Numbers
Data from Adobe and Salesforce show Black Friday and Cyber Monday once again set records. Ten takeaways marketers can use to improve their online campaigns.
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Is it Unethical to Secretly Automate Your Job? That's the Wrong Question
How would you respond if you found out an employee automated the bulk of their work? Your reaction says a lot about the health of your company culture.
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Governance Is Your Safeguard During Times of Change
The best way to plan for change is to apply an effective layer of governance to your DAM and other content programs.
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Quarterly Vendor Meetings: A New Path to Vendor and Team Productivity
As we enter 2020, consider introducing a quarterly vendor meeting, where your technology and service providers can collaborate in real life.
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A Unified Customer Experience Needs Unified Data
The customer journey sales funnel has forever been changed by the digital age. Customers no longer interact with brands in a linear way.
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The Top 10 Ecommerce Trends for 2020
Gartner analyst Mark Lowndes spoke at the recent Modern Commerce Day 2019, where he outlined the 10 ecommerce trends he’ll be keeping tabs on in 2020.
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Calculating Customer Value Delivered
Forrester has proposed a simple formula to help enterprises calculate how much value they deliver to customers. A recent shopping experience put it to the test.
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How Google BERT Will Impact SEO and Marketing
Here's a look into how Google's search algorithm update, BERT, will change search engine optimization and the Google user experience.
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Your Biggest Information Management Challenge
The biggest information management challenge is probably not what you think it is. But ignore it at your organization's risk.
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How Enterprise Adoption of Artificial Intelligence Must Shift in 2020
Enterprises are adopting AI at a much slower pace than expected, but they'll begin to overcome this challenge in 2020.
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5 Ways Elite Brands Are Setting the New Standard for Customer Experience
In today’s experience economy, putting customers at the center of your business is no longer a competitive differentiator — it’s a requirement.
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Gatsby Cloud and Its Impact on the Headless CMS Space
We’ve asked industry experts how Gatsby Cloud is impacting the headless tech space and what other innovative technologies are enabling the headless approach.
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If Advertising Was a Parent
Advertising would make a lousy parent, with its focus on consumerism and debt.
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How Analytics Are Driving Digital Transformation
With more data entering the digital workplace, enterprises are increasingly turning to analytics to help them manage the growing problem. Here's why.
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What Marketers Are Thankful for This Thanksgiving
Marketers share their thoughts on their great teams, technologies and other reasons they are thankful this Thanksgiving.
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How to Advance Your Enterprise Risk Management Maturity
To improve enterprise risk management maturity, you need to define your risk appetite, ensure the right people are taking responsibility, and measure progress.
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A Brand Management Maturity Model, Part 1: Strategy
Having a clearly defined strategic roadmap is the foundation to brand management success.
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