Latest Articles
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It's Time to Update Your QR Code Marketing Strategy
With 45% of U.S. shoppers stating they had used a marketing-related QR code, its time to update your QR code strategy.
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A Look at the Pros and Cons of an Offshore Call Center
Should you outsource your call center to an offshore call center? Examining some strengths and challenges of implementing an offshore call center.
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Mergers and Acquisitions: The Implications for Enterprise Search
Enterprise search never comes up in M&A discussions. Yet the need to find and share information across the newly-formed entity is a clear priority.
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4 Steps to Identify Your Best Prospects Using Technographic Data
If you’re in the business of selling software, you’re going to need to know what’s in a prospect's technology stack. This is called technographic data.
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'Positioning for Advantage': A Blueprint to Grow Brand Value
A new book by Kimberly Whitler argues companies should place as much emphasis on branding as on creation of the product or service they sell.
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Does Your Customer Experience Strategy Yield a Diamond or a Lump of Coal?
The pressure towards perfection can have mixed results. It is the same way when setting goals around customer experience.
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Why Employee Resource Groups Are on the Rise
Employee resource groups took on increased importance through the pandemic. We caught up with three organizations to find out how and why they've changed.
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No-Click Search Results: An SEO Debate Continues
The debate around reported no-click or zero-click search behavior has fueled business speculation around the value of referral traffic from search engines.
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Business Agility Emerges From the Many Flavors of Agile
Business agility encompasses literally every part of a business, from its purpose to its team structure to its hiring processes and beyond.
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How You Can Learn to Love Content Optimization
Do you think about content creation as a linear process? If so, you're shortchanging your content strategy. Here's how to change to an iterative process.
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What Is Customer Loyalty and Retention (And 3 Tips for Improvement)
Although the terms “customer loyalty” and “customer retention” are often used interchangeably, they actually refer to two different things.
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The Environmental Cost of Search
The brain is very efficient, much more environmentally friendly than Google or any AI. We should use our brains more.
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How Blockchain Is Changing Advertising
Advertisers can now leverage blockchain to keep track of ad spend. Ultimately, this may provide a level of transparency that current methods can’t replicate.
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The 360-Degree Customer View Has Changed: Have Your Data Strategies?
Successfully meeting today’s definition of a customer 360 requires a variety of strategies to connect more data points and deliver context about customers.
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What It Takes to Build a Standout Digital Customer Experience
The way companies approach customer experience (CX) underwent rapid change at the start of the pandemic, and it continues to evolve today.
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How To Get C-Suite Buy-in on Your Customer Experience Initiatives
Getting more budget for your CX initiatives is never easy. So how do you make a successful presentation for additional resources? Here are some tips to help.
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Sitecore Acquires Reflektion, 6Sense Acquires Fortella & More Customer Experience News
Sitecore continued its 2021 acquisition spree with Reflektion, 6Sense made a big ABM acquisition, and more CX news.
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Tech Giants Postpone Return to Workplace, FileCloud Steps Security up & More News
Big tech companies postpone the return to the workplace, Qualtrics measures employee experience, FileCloud focuses on security and more news.
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Now Is the Time to Be Strategic With Content Management
Following a year when content management solutions were hastily slapped in place, now's the time to assess the state of content management in your organization.
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4 Steps to Start Connecting Customer Experience and Employee Experience Insights
Fundamentally, it’s about understanding how well you're delivering on brand promises and equipping and enabling employees to deliver on those brand promises.
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