Latest Articles
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Can AI Help Us Build a More Resilient Economy in the Face of COVID-19?
The worldwide economy has been flipped upside down in recent weeks, causing me to wonder how AI could help make our workforce more resilient in the future.
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How Bank of America Executes Its Voice of the Customer Program
Bank of America has 66 million customers who interact with the company in person and online. How does it keep in contact with so many clients?
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Bringing User Experience Metrics Into DevOps Development
Despite the challenges, it’s in an organization’s best interests to measure and adjust the user experience throughout the entire development lifecycle.
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The State of Play With Microsoft Teams
What can a benchmark of more than 5,300 teams across 15 organizations using Microsoft Teams tell us?
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Does Your Company Need a CTO?
Technology is playing a bigger and bigger role in companies across all verticals. So at what point do you need to hire a CTO?
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How Can Organizations Close the Customer Acquisition Cost–Lifetime Value Gap?
Mary Meeker reports customer acquisition costs can't exceed lifetime value for much longer. What are some steps marketers can take to close this gap?
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Telecommuting Basics for the Newly Remote Workforce
While some organizations had remote work policies and tools in place, those navigating telecommuting for the first time should keep a few things in mind.
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What Is Voice Commerce Missing?
Voice commerce hasn't exactly changed the face of ecommerce as we know it. What gives?
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IBM and Microsoft Sign 'Rome Call for AI Ethics': What Happens Next?
AI ethics has been a point of concern for many in the tech industry, but it's time to move concern and good intentions into action.
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3 Strategies to Maximize the Benefits of Intelligent Applications
Intelligent applications can provide enterprises with unprecedented levels of productivity and efficiency, as long as the data feeding the app is clean.
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Concluding the Brand Management Maturity Model: Measuring Impact
Our final discussion in this brand management series looks at impact: the ability to measure how digital assets can influence brand success.
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Adobe Integrates Adobe Experience Manager Assets With Marketo Engage
Adobe recently released another integration with Marketo, giving marketers the ability to leverage assets within Adobe's DAM. What does this mean for marketers?
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Why a True Digital Workplace Transforms the 'Messy Middle'
The “messy middle,” where most employees spend their workday, is frustrating for workers and costly for business. Here’s how to tackle it.
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The Digital World Demands a New Model for Leadership
Amit Mukherjee makes a case for why 20th century leadership styles no longer work in our digital era in the forthcoming "Leading in the Digital World."
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17 Intent Data Terms Every B2B Sales or Marketing Leader Should Know
To help provide some clarity in a noisy field, here are 17 terms and definitions to help those B2B marketers new to intent data.
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Shaun Slattery: For Digital Workplace Success, ‘Involve People Strategically’
LumApps' Shaun Slattery discusses change management for digital transformation, how to approach the creation of a digital workplace strategy and more.
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What Design Thinking Can Bring to Employee Experience Programs
Design thinking, with its focus on empathizing with the subject, is a perfect aid for those creating employee experience programs.
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Google Gives Away Hangouts Meet Features in Response to Coronavirus, More News
Google and Microsoft offer free software in response to coronavirus, Deloitte research looks into workplace flexibility and more news in the latest wrap up.
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The Who, Why and What’s in It for Them of Successful Data Privacy Programs
Building out a comprehensive data privacy strategy is more than just complex. It can be nearly impossible given the countless siloed resources.
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Why Gartner Thinks Most Marketers Will Abandon Personalization by 2025
Why does Gartner think 80% of marketers will abandon personalization efforts by 2025?
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