Latest Articles
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Why Good Management of Your Workplace Technology Is Key to Success
Introducing technology into the digital workplace is not enough. The technology has to be managed if it is to be effective. Here's why.
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Sean Ginevan: Measure Improvements to Understand DCX Success
Sean Ginevan of Google shares the likely impact of AI, AR and IoT on CX and why the lines between online and offline experiences are blurring.
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Web Content Management Systems Vs. Content Marketing Platforms
Marketers will always have content challenges, and we discuss the differences between two key technologies: WCM and CMPs.
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Fixing the Mess of Collaboration With User Journeys
Focusing on user journeys allows organizations to understand why people need to collaborate, and when to intervene to improve collaboration outcomes.
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User Experience Design Shouldn't Happen in Isolation
The difference between UX success stories and UX horror stories is pretty clear.
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Why Are We Thinking About the Future of CX When We Can’t Get it Right Today?
We still have too many so-called customer experience initiatives that are driven by IT systems that in fact make things that should be easy, more complex.
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Striking a Balance Between Martech Investments and Upskilling
Martech investments are increasing, but should CMOs focus a little more on upskilling their employees before they bolster their martech stacks?
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Strategies for Implementing Continuous Integration/Continuous Deployment
Implementing CI/CD isn't easy, but using a combination of these four strategies will help you succeed at making software releases faster and less error prone.
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6 Tips to Help Solve Today's Real-Time Marketing Challenges
We've covered the challenges that real-time marketing presents, now we're sharing some solutions to consider.
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Navigating AI: The Changing Role of the CIO
CIOs must rise to the challenge of priming their organizations to deploy AI and lead AI initiatives.
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The Problem With Audio Content
Amazon Alexa and podcasting are driving the growth of audio content, but it's not all music to marketer's ears.
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Why B2B Marketers Should Be Live Streaming More
How can enterprise B2B marketers leverage live streaming platforms like LinkedIn Live? CMSWire talks to the experts to find out.
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How Collaboration Hubs Can Support Digital Workplace Governance
Governance underpins any successful intranet, digital workplace or collaboration platform. Here's how to design your platform to support governance.
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How a Unified IT Service Management Strategy Improves Employee Retention
Companies either unwilling or unable to meet employee expectations risk losing their top performers, which could have long-lasting results.
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Major Usability Problems Require Less People to Identify
On most websites or apps, fixing three big things can often make things significantly better.
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Oracle Acquires CrowdTwist, LinkedIn Updates Campaign Manager, More News
In this week's DX Newsbyte Decibel Hires CMO, Oracle Buys CrowdTwist, LinkedIn adds targeting tools and more CX News.
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Make Sure to Feed the Robots Plenty of Metadata
We want machines/robots to learn and do more, but we must provide them with good, quality data in order for them to do that.
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Customer Journey 2.0: Implementing Lifecycle Marketing for 2020 and Beyond
Marketing has a problem. As the business has trumpeted the rise of “customer obsession” and the “empowered consumer,” marketing’s role is woefully unclear.
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How PMOs Can Future-Proof Their Role in the Face of Encroaching AI
Gartner predicts that by 2030, artificial intelligence technologies will perform as much as 80% of the PMO’s traditional day-to-day work.
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Is the Future Workplace Officeless?
Can companies go without an office? CMSWire speaks to companies taking the officeless plunge to see how they are faring.
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