Latest Articles
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Foundational Steps for Customer Journey Mapping Initiatives
Getting started with customer journey maps or just adding a timely refresh? Well we've outlined some foundational steps for brands to help get things right.
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Box Makes Cloud Content Migration Faster, DOJ Questions Salesforce’s Slack Buy & More News
Box makes migration easier, the Slack acquisition is under scrutiny, Microsoft unveils a new Office & Trend Micro identifies a file sharing flaw.
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Where to Invest in Your Customer Journeys: Define, Design and Implement
There is a lot of complexity in today’s user journey. It covers a number of steps your customers engage in and usually includes several channels.
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Why Collaboration Analytics Is Crucial to the Employee Experience
If collaboration is the foundation for employee experience, how do we know if it’s working or not?
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We Need Ethical Artificial Intelligence
The diverse use cases for AI raise ethical and moral questions about how technology is used in a fair and just manner.
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Sinch AB Acquires Inteliquent, WebFindYou Debuts Marketing Solution & More News
Leading our CX news roundup this week, Sinch AB, a cloud communications provider, has acquire Inteliquent, WebFindYou Debuts a new marketing solution & more.
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How Brick and Mortar Brands Plan To Ease Shoppers Back Into Stores
Learn what store owners are doing to welcome shoppers back, the changes they’ve made in the meantime and what this will mean for the future of physical stores.
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Paige O'Neill: Create Meaningful Experiences With Data and Empathy
Sitecore's Page O'Neill discusses empathy, being in the experience business and how to recognize successful customer interactions in this DX Leaders profile.
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Time Is of the Essence With Social Messaging Apps
It’s one thing to use social messaging apps and another thing to use those apps effectively.
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4 Social Media Tools for Marketing Teams
If you’re unsure how to effectively build buzz without burning out your team, take a closer look at these four categories of social media tools.
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Challenges of Keeping Remote Teams Connected
CIOs have been in the hot seat regarding how well teams, including their own, connect while working remotely.
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What the SolarWinds Hack Tells Us About the State of Cybersecurity
It may take years before the full damage from the SolarWinds hack is known, but it's shown that cybersecurity is a big issue in the business community.
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Will Salesforce, Adobe Acquisitions Signal More Workplace-CX App Combos?
Recent acquisitions by Adobe and Salesforce signal a trend of front-end providers wanting back-end, workplace apps to build a cohesive workplace stack.
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Carole McCluskey: Create Memories That Count
Tealium's CCO Carole McCluskey discusses how empathy can fuel positive and memorable customer experiences and more in this DX Leaders profile.
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Machine Learning Simplified: Building an Understanding
Most organizations are still at the point where machine learning as a technology remains in the realm of research and exploration.
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Pandemic 2.0: Rethink Your Customer Engagement
Though we may not know what's next, we can celebrate the innovations that help us connect and experiment with new ways to engage our professional relationships.
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Microsoft Viva Marks Next Step for Employee Apps But Challenges Remain
The capabilities on offer in Viva have in many cases been available, however the reorg into a single platform gears them towards business users beyond IT.
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Does Your Brand's Voice Connect With Your Customers?
The personality that is infused into a brand’s communications is often counter to the message the brand is trying to get across.
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Were Digital Experience Platforms Ready for the Digital Onslaught in 2020?
Gartner has revealed in a report that customers of DXP providers reported troubles of usability, scalability and uptime in March of 2020. What's the deal?
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5 Steps to Improve Speed to Value for Digital Efforts
We’ve all seen that we can respond quickly when we have to. The challenge is channeling that same degree of speed and energy as a matter of daily work.
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