Latest Articles
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10 Trends That Shaped Digital Marketing in the 2010s
The Internet, smartphone and social media came in different decades, but the 2010s were not without its seminal moments and trends for digital marketing.
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How to Get From the Workforce You Have to the One You Need
Digital transformation is not about technology. It’s about a continual process of lifelong learning and growth.
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Breathe New Life Into Your B2B Customer Experiences
B2B customer experience has been playing catch up to B2C CX for years. So what separates the laggards from the leaders?
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Has the Suite DXP Dream Failed? The Case for Modular Digital Experience Platforms
The dream for suite DXPs was to reduce complexity, but the reality is these bundles grow more complex with every new acquisition.
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Why Entry-Level UX Jobs Demand Previous Experience
So many job descriptions for junior and entry-level CX and UX jobs expect a year of experience, perhaps more. What happened?
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Are Marketing Degrees Worth the Paper They Are Printed On?
A salacious title, perhaps, but with the time investment required and rising costs of universities, it seems like a question many are asking.
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Windows 7 End of Life: What Are Your Options?
As of Jan. 14, Microsoft will no longer offer security or support for the Windows 7 and Windows Server 2008/R2 operating systems.
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9 Ways to Jump-Start Your Data Privacy Program for 2020
With the CCPA in effect as of Jan. 1, it's paramount organizations take data privacy practices seriously. Here is what you need to know.
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What Does it Take to Lose a Customer?
Customers are willing to give a company a second chance following a poor experience, but they’ll rarely give it a third.
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Voice Search Will Mature in 2020
Voice technology today is where mobile technology was 10 years ago. In 2020, we will see it expand across multiple industries.
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3 Areas Where Content Intelligence Can Make the Highest Impact
Three enterprise applications offer the most immediate benefits from the introduction of content intelligence: CRM, BI and risk management solutions.
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How to Launch (or Relaunch) an Office 365 Application
The ultimate purpose of a launch is to increase awareness and entice the workforce to start using a new application in Office 365.
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Your Employees Are the Key to Unlocking Customer Experience 2.0
Why rethinking your employee experience is every bit as important as reimagining customer experience.
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Resolutions That Last all Year — for You and Your Customer Service Department
It can be easy to lose steam on resolutions. Unfortunately, customer expectations don’t lose steam, which means your CX needs to be exceptional all year long.
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Will AR/VR Headsets Be as Common as Smartphones in the Future Workplace?
Recent surveys show that half of respondents expect AR/VR headsets to be as common as smartphones in the future workplace.
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Why You Need A Knowledge Scaffolding For Top Digital Experiences
While many organizations attempt to solve knowledge management problems by adding new technologies, the real solution lies in getting back to basics.
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This Is the Most Egregious Act Any Brand Can Commit
I’m not a marketer, but I know what consumers want. And it's a nine-letter word that rhymes with "schmelevance."
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Even With SharePoint Migration Tools, Planning Is Required
Proper planning can dramatically improve the speed and decrease the risks of a SharePoint migration.
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Is Digital Transformation Due for a Slowdown in 2020?
Gartner predicts digital transformation initiatives will take enterprises, on average, twice as long and cost twice as much as anticipated in the coming year.
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Technology Predictions for the Roaring '20s
Auto-mation becomes intelligent process automation, healthcare transforms and more to expect in the decade ahead, with a nod to the original roaring '20s.
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