Latest Articles
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Refine Your Customer Experience With These 3 Strategies
As traditional retailers stage a comeback, how will it influence the customer experience?
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Why the Customer Isn't Always Right
As customer complaints and unreasonable requests are increasing, a consistent framework for handling them is essential for great customer experience.
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HR Leaders Share Their Employee Retention Strategies Amid the Great Resignation
The Great Resignation is well at play for companies, with high quit rates. How are HR leaders responding?
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The Impact of Automation on Employee Experience
While many companies have automated their work processes, it could have a negative impact on employee experience. Here's how to avoid that outcome.
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Chatbots Connect the Knowledge Sharing Dots in the Modern Workplace
Your ability to collect, share and adapt tribal knowledge will be a market differentiator. Chatbots can help make sure this knowledge doesn't get lost.
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Email Marketing’s Increasing Role as Third-Party Cookies Disappear
Five ways email marketing’s role will grow as priorities shift in response to the sunsetting of third-party cookies.
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Lift AI Teams up With Drift to Help Boost Website Conversions
Lift AI, an anonymous buyer intent data solution, is teaming up with revenue acceleration platform Drift to help businesses boost website conversions.
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What's Behind Zoom's $14.7B Acquisition of Five9?
Zoom made one of the all-time biggest software acquisitions: $14.7 billion for Five9. What are the drivers behind the acquisition? Here's what you need to know.
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What Social Media Marketing Is and How It Can Help Power Your Business
As of 2021, 82% of the United States population has a social networking profile. This stat should highlight the importance of social media for marketers.
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Employee vs. Customer Experience? Which Side of the Table Are You On?
In our connected new work environments, it’s difficult to disconnect our experience as employees from our experience as someone’s customer.
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Risk Management and Cloud Computing: Two Approaches
Any discussions of IT-related risk should start with an understanding of the organization's business objectives and go from there.
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How CIOs Can Turn Around a Failed IT Organization
What happens when a CIO walks into a new job and finds an IT organization in disarray? CIOs share advice on how to get things back on the right track.
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How to Improve SEO Through Keyword Mapping
Keyword mapping moves beyond the focus on single keywords to align your website to customer needs as expressed in the phrases and questions in customer queries.
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Here Is Where Businesses Are Spending Their Money on Customer Experience
There are no shortages CX-related technologies in which companies could invest their money and resources. Here is where they are actually spending their money.
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Why US Businesses Are Adopting a Zero Trust Model With Technology
In response to the growing number of cyberattacks, the U.S. is developing a zero trust technology strategy in conjunction with the private sector. Here's why.
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Bravely, an On-Demand Coaching Platform, Secured $15M in Series A Funding
In another signal that employee experience is rising, on-demand coaching platform Bravely received $15M in Series A funding round led by Telescope Partners.
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Google Gave Us a Reprieve on Cookies. My Advice? Don't Take It
The organizations that see Google's delay as a chance to transform and ready their business for the future are going to win the next decade, pure and simple.
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Can Contentful Crack the Land of Content Management System Giants?
Is investment in headless CMS vendors like Contentful enough to crack the land of legacy CMS giants? We explore the vendor's vision and trajectory.
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Who Should Own the Digital Workplace?
For a digital workplace to thrive, its focus needs to align with broader company objectives, not narrow departmental interests alone.
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Designing Digital to Last
We design for impermanence because we design for the now.
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