Latest Articles
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Cristian Petschen: Providing Great Service, Digitally
TABLE's Cristian Petschen discusses the power of digital customer service, what great customer service means and more in this DX Leaders profile.
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Continuous Monitoring: The New DevOps Trend
Continuous monitoring can be traced back to traditional business auditing practices. However, it goes further than the audits most companies are used to.
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How COVID-19 Is Speeding up Change Process in the Digital Workplace
COVID-19 is not driving the digital workplace but it has certainly pushed businesses towards rapid deployment of digital workplace technologies. Here's why.
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Let's Green the Web
The curse of digital is the curse of the “almost nothing” cost.
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Customer Journey Moments That Matter: 3 Key Investment Areas
Why are brands still using a channel-based, department-specific, campaign-minded approach to interacting with their customers?
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Why Marketers Should Be Thinking About YouTube Hashtag Optimization
YouTube's hashtag search improvements arrive as a new feature, in-video shopping, is being rolled out.
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Salesforce Moves to Hybrid Workplace, Teams Adding Webinars and More News
Salesforce is creating a hybrid workplace as Microsoft looks to give Teams webinar capabilities, VisualVault upgrades its ECM & more news.
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Adobe Adds Headless Content Management, WPVIP Acquires Parse.ly and More News
This week's CX and marketing newsbytes includes a content management update from Adobe, Oracle's CX move, Terminus adds new capabilities and more.
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Do Data Lakes Live Up to Their Promise?
What questions should content managers consider when deciding if data lakes are the right option for their organization?
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Ideas for Marketers to Combat Webinar Fatigue
Zoom fatigue has a close cousin and it’s called webinar fatigue. Combat it and reach your audience (yeah, with webinars) by thinking and acting differently.
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Having a Vision Is Not Enough, You Need a Shared Common Vision
Sharing a common vision is a critical component to weaving technology, policies and culture together in a way that leads to organizational success.
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Will BIMI Improve the Security and Deliverability of Your Email Marketing?
This is a relatively new standard and not every email marketing tool has adopted it. Here we explore why marketers should care about BIMI in 2021.
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Why Artificial Intelligence May Not Offer the Business Value You Think
While many organizations are rushing to deploy artificial intelligence, there are no guarantees that doing so will help your business. Here's why.
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Focus Your Customer Journey Maps on Actions, Not Abstractions
The problem with journey mapping is that too much time gets wasted on abstractions about the journeys themselves.
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Empowering Teams With Enterprise Search
Two common challenges of managing search applications share the same solution: focus training and evaluation at the individual team level.
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5 Marketing Techniques to Dump
Five older marketing techniques that companies should jettison if they haven’t already.
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Voice Search Optimization Best Practices
Voice search is gaining momentum. In fact, a July 2020 report from Perficient, showed that 55% of those polled use voice search.
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10 Virtual Marketing Conferences to Consider in 2021
Planning your virtual marketing conference calendar? We've put together this list of 10 events worth considering in 2021.
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CX Decoded Podcast: Breaking Down the State of Digital Customer Experience
In this first episode of CX Decoded, we uncover the challenges and priorities of CX professionals as we delve into our annual research report, the State of DCX.
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John Drummond: Lean In and Embrace Change
VMWare's John Drummond discusses transforming the workplace to a hub of collaboration, measuring employee experience and more in this DWX Leaders profile.
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