Latest Articles
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Plan the Marketing Work, Then Work the Marketing Plan
How do we approach marketing planning with the greatest chance of success?
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The Myth of the Hybrid Office
Hybrid isn't a place, it's an approach to how we work and collaborate.
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Get Your Information Governance Act Together in 2022
Which would you rather be when new information challenges arise: proactive or reactive?
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Did 2021 Marketing Technology Predictions Come True?
Bravo to anyone brave enough to make marketing predictions during the unpredictable days and months of the last few years. Let's see how they did.
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What Lies Ahead for Voice of the Customer Initiatives
Four ways company executives expect VoC to continue to evolve in the next couple of years.
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The Challenges Marketers Face Going Customer-Centric
There is a lot of discussion around customer centricity and what an organization needs to do to shift its positioning to one focused on the customers’ needs.
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Mastercard to Acquire Dynamic Yield, Adobe Has Executive Changes and More News
Mastercard has acquired Dynamic Yield from McDonald's, and Adobe has executive changes, leading off our news column.
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How to Understand Customer Churn When There Is No Return
Is a one-time visitor valuable?
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Evolving Content Management With Design Thinking
Many information management conversations start with the tools. Design thinking refocuses the conversation on the humans.
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The Best Tech and Business Books of 2021
Tech reporter and contributor Alex Kantrowitz shares his picks for the top business and technology books from last year.
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It’s Time to Set Your 2022 CX Goals
It doesn’t matter if your organization uses SMART goals or OKRs — you must be clear about what you’re trying to accomplish with your customer experience.
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Understanding the Connection Between Social Media and Great Customer Experience
This article will look at the importance of a brand’s social media presence for customer experience.
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Shep Hyken Giveaway
Do you want to win a 30-minute private Zoom session with Shep? Enter to win!
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A Look at the Way Organizations Are Using Voice of the Customer
VoC programs are evolving from basic survey and customer feedback programs to more comprehensive programs that companies are using in a variety of ways.
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ICYMI: Top Stories of 2021, CMSWire Contributors of the Year
You missed something on CMSWire.com in 2021? No worries, we've got you covered!
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2021 Contributors of the Year: Steve Olenski
A profile of Oracle's Steve Olenski, one of CMSWire's contributors of 2021.
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CMSWire's Top 25 Most Popular Articles of 2021
Checking out the top 25 most popular articles on CMSWire from 2021.
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2021 Contributors of the Year: Sam Marshall
A profile of Clearbox Consulting founder Sam Marshall, once again one of CMSWire's contributors of the year.
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CMSWire's Top 10 Leadership Articles of 2021
A look at the issues and challenges that were top of mind for leaders in 2021.
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2021 Contributors of the Year: Melissa Henley
A profile of Laserfiche's senior director of customer experience, Melissa Henley, one of CMSWire's 2021 contributors.
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