Latest Articles
-
SAP Partners With Infosys, Salesforce Closes $1.35B Acquisition and More News
In this week's digital workplace news, SAP and Infosys unveil new partnership, Dropbox continues to build enterprise appealand more news.
Continue reading...
-
3 CMOs Discuss Proving Worth and the Road Ahead for Marketing Leaders
We caught up with three CMOs to discuss the importance of their roles, what they do and the future of the role.
Continue reading...
-
Tips for Increasing Your Prototype’s Realism
Prototyping is an important part of the CX/UX process. When we test products or features on users, we want to test something as realistic as possible.
Continue reading...
-
How the Customer Journey Will Evolve in the Next 5 Years
How do marketing experts expect the customer journey to change by the start of 2025?
Continue reading...
-
The In-House Tech Experts Your Company Should Listen to
Young tech-savvy employees, who can offer insights to help select tools needed to solve organizational problems, should be part of the decision-making process.
Continue reading...
-
How Cashless Retail Changes Analytics Strategy
With the advent of cashless retail, consumers can shop via their smartphones, which can render a website less important in your ecommerce strategy.
Continue reading...
-
6 Challenges With Real-Time Marketing
Gartner has cited real-time marketing as a transformational strategy in the coming decades. But challenges remain.
Continue reading...
-
Why Balancing Technology With Employee Experience Is Essential
New research from Workfront suggests the ideal digital workplace balances employee experience and workplace apps. Here's how it works.
Continue reading...
-
How to Use Google Analytics Lifetime Value Reports to Highlight Valuable Marketing
You have a lot of reports to examine, but not sure what should be used for discovering long-term value, try Google's Lifetime Value Report.
Continue reading...
-
Interoperability Is Not the Only Obstacle to Blockchain Adoption
It's likely to take blockchain longer than originally expected to makes its way into the enterprise, interoperability is just one of a number of obstacles.
Continue reading...
-
Is Social Media Marketing Dying?
Social media reach is down, Politics has won the day, and there's plenty of negativity floating around our social feeds. Is social media dying a slow death?
Continue reading...
-
Jean-Marc Bellaiche: Use Behavioral Data for Customers’ Personalization, Privacy Needs
Contentsquare's Chief Strategy Officer shares his thoughts on providing optimal digital customer experiences; the impact of AI and other emerging technologies.
Continue reading...
-
A 6-Step B2B Influencer Marketing Program
B2B transactions are more fraught with emotion than B2C. Marketers should therefore proceed with caution when creating an influencer program.
Continue reading...
-
How User Journeys Help Us Understand Collaboration
Employee experience, productivity and project success suffer if collaboration becomes too confusing.
Continue reading...
-
Innovating in 3-D: Why Additive Manufacturing Is at a Tipping Point
What would you say is the sleeper technology of the decade? My vote goes to additive manufacturing, aka 3D printing. Here’s why.
Continue reading...
-
3 Ways End Users Think Upstart ECM Vendors Can Differentiate From Industry Stalwarts
The stakes are high and growing: worldwide expenditures on information technology software and new technologies are soaring.
Continue reading...
-
5 Ways Digital Workplace Products Support the New Transformation Economy
Beyond improving workflows, digital workplace solutions could be a fundamental part of a new change towards supporting employee transformation and growth.
Continue reading...
-
4 Ways to Implement Modern Listening Strategies in the Workplace
Strategies to amplify your employees’ voice and create a more collaborative company culture that actively encourages and listens to employee feedback.
Continue reading...
-
Acquia Acquired for $1B, WordPress 5.3 on the Horizon, More Open Source News
Each month we look back at the month in open source news to help keep you in the know. This month news from Acquia, WordPress, Horizon and more.
Continue reading...
-
Understanding the Tech Skills Gap
Officials from some technology companies find it "extremely hard" to find job candidates and existing workforce members with skills.
Continue reading...