Latest Articles
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What's Next for CMOs? Taking the Reins on Revenue
Many marketing leaders still hang their hat on KPIs, but ultimately you have to own the revenue goal if you want to have a bigger impact on your company.
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How Tech Has Impacted HR in the Past Decade
New tech has played a part in prompting a transformation of the HR role.
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Enterprise Search Development: Start With the User Interface
Search managers developing their existing application or planning a new application should start with the user interface (UI) and work backwards.
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How to Build a Successful B2B Customer Community
With today’s emphasis on personalized individual interactions, building an active customer community can be a game-changer for brands. Here is how to start.
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Is Your Organization Really Listening to Employees?
Organizations may want to listen to their employees, but they may not be listening well enough or making feedback actionable.
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The Remote Working Pendulum Swings Again: 9 Lessons Learned
Nine lessons learned from moving from a central office approach to a fully virtual one as remote working gets dragged into the spotlight.
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The State of Digital Employee Experience in 2020
There are still many challenges to overcome with digital employee experience, but. we're starting to see signs of steady progress.
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How Marketers Are Using NoCode
NoCode is empowering nontechnical users to execute traditionally technical tasks. But what are the limitations of NoCode and how are marketers taking advantage?
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5 Considerations for Tracking Customer Experience KPIs
While some customer experience professionals may find KPI efforts unworthy of their time, the reality is that measuring the right metrics is crucial.
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The Hidden Pollution Cost of Online Meetings
Is it better for the environment to have an online meeting than to drive to a meeting? The answer isn't always clear-cut .
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Madison Logic Integrates With LinkedIn, Salesforce Buys CMO Club, More News
Madison Logic integrates with LinkedIn, Zendesk expands CRM solutions and more customer experience news.
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Should You Boast About Internal Audit Value?
Value is what people would be willing to pay for, not what you say it is. The same applies to internal audit.
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How to Get the Most out of Pinterest Trends
Pinterest has a massive user base, but what’s most interesting for marketers is what those users search for. Here's where Pinterest Trends comes in.
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7 Commonly Used Apps in the Modern Workplace
Apps come and go, but the needs of the digital workplace remain. Here are eight apps that are currently popular among digital workplace employees.
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Workplace From Facebook Adds New Insights, Panopto Integrates With Slack, More News
Workplace by Facebook adds new insights capabilities, Microsoft Teams adds a series of new capabilities and more digital workplace news.
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Whose App Is it Anyway?
Pop quiz: should your company develop a mobile app?
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The Multichannel Marketing Approach: Finding a Custom Fit
The multichannel method is going to be a necessary component to a successful marketing strategy in the coming years.
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Don't Get Trapped by Data When Designing Your Brand Experience
Data is a fantastic tool, but algorithms don’t have the intuition to understand how your overall brand experience affects human emotions.
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1-to-1 Marketing Personalization, Myth or Reality?
Should marketers put efforts into 1-to-1 marketing when Gartner says marketers will abandon personalization efforts by 2025?
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Why Organizations Should Care About Employee Engagement
Employee engagement in the digital workplace is no longer something that business leaders should hope for, it is a key factor in success.
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