Latest Articles
-
Good Personalization Hinges on Good Data
Faced with mounds of customer data, companies today have a duty to use that data responsibly and effectively to generate helpful, personalized experiences.
Continue reading...
-
Why AI Is at the Center of the Modern Workplace
Many forward-thinking organizations have implemented AI-powered solutions to benefit workers. But others still hesitate. It's time to get over those fears.
Continue reading...
-
What Instagram's Hidden 'Like' Count Means for Marketers
Instagram's decision to hide likes has ruffled feathers in the influencer world, but marketers should view it as an opportunity.
Continue reading...
-
Ageism Sets up a Future the Ageist People Won’t Want
Beware of setting up a future where your career stalls because workplaces value youth and inexperience over what you've built over many years.
Continue reading...
-
Can Tech Offer Employees a 4-Day Work Week?
While a four-day work weeks sounds good and recent testing has been positive, many think it's unlikely to become the norm. Let's take a look at why that is.
Continue reading...
-
Want to Boost Team Collaboration? It Takes More Than Technology
Technology alone is not enough to create highly collaborative teams. Businesses need to start with a clearly defined collaboration strategy.
Continue reading...
-
Build Your Customer Experience Strategy Around Customer Communication
Communication is the foundation upon which a superior customer experience is built.
Continue reading...
-
10 Ways to Get Ahead in Voice Search
Voice search will account for 50% of all internet searches next year and marketers need to be ready. Here are 10 ways to get onboard.
Continue reading...
-
Design Thinking Starts With Empathy for Customer Needs
At its root, design thinking addresses the critical areas of who, what, how and why. But, it needs to start with the customers' needs.
Continue reading...
-
Serving Customers on Their Terms: The Benefits of Messaging
Given the popularity of messaging in their daily lives, it's only natural that people want to interact with companies in the same way.
Continue reading...
-
The Evolving Workforce: Why Businesses Must Adapt to Stay Competitive
Technological advancements aren’t the only drivers behind the shifting business landscape: the workforce itself is evolving.
Continue reading...
-
The Jury Is in on the Future of Customer Experience
Gartner and Forrester recently shared some bleak predictions for the future of CX — but it's a future businesses can avoid by taking proactive steps today.
Continue reading...
-
How 5G Will Better Enable Remote Work
5G is being rolled out in the US and many believe that it will profoundly change the workplace. One thing likely to change is remote work. Here's why.
Continue reading...
-
CMOs Share AI Implementation Successes and Challenges
CMOs said their marketing team’s AI implementations will almost triple over the next three years. Marketing departments needs to be ready.
Continue reading...
-
The Best Technology Is the Technology You Don’t Notice
When designing and planning IT systems, consider all the elements that make up the system and how they will impact the end user.
Continue reading...
-
The Unintended Real-World Consequences of Internet 'Conveniences'
The ability of companies to sell products and services through the internet is having unexpected implications for all of us in the physical world.
Continue reading...
-
Why Portability and Interoperability Matter in Hybrid Cloud Environments
As we move from cloud first to cloud smart, multi-cloud, hybrid cloud environments are becoming ubiquitous.
Continue reading...
-
Quantum Computing: Challenges, Trends and the Road Ahead
Recently Google announced quantum supremacy, opening the door for quantum computing, but there's much to be done before it's enterprise-ready technology.
Continue reading...
-
Open Data Initiative, Meet Cloud Information Model: Do We Really Need Both?
Adobe, Microsoft and SAP have started one data initiative; AWS, Genesys and Salesforce another. Which will endure the test of time?
Continue reading...
-
Don't Fall For These 5 Marketing Myths
A look at some misconceptions about marketing — and why you shouldn't fall for them.
Continue reading...