Latest Articles
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4 Ways to Increase Customer Lifetime Value and Leave Competitors Behind
Considered one of the most important metrics in determining future business success, CLV can help e-commerce businesses direct resources where needed.
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Forrester Updates Customer Experience Platform, Oracle and Deloitte Partner in CDP, More
Forrester releases customer experience platform, AdRoll Group rebrands and other news from the digital customer experience space.
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Are Your Business Decisions Failing Because They Are Biased?
The essential first step in combating biases is recognizing our own fallibility, our own biases.
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Why Personalization Efforts Fail
Despite significant investment in personalization efforts, the majority of them fall short. Why is this?
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Keep Your Employees Happy – Let Bots Run the Last Mile for Them
Automation offers opportunities to increase efficiency and morale, and allows workers to get back to the more interesting parts of their jobs.
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Slack Expands Data Residency, 6 ECMs That Users Like and More News of the Week
What ECM vendors users like the most, Slack expands its reach, Oracle and Kaltura partner, Octopai makes managing metadata easier and other news.
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Why Intranets Are Still Relevant in a World of Enterprise Collaboration Hubs
While many organizations are turning to enterprise collaboration hubs they may not really need one as they already have intranets for that.
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View Work as a Series of Sprints, Not a Marathon
Businesses are waking up to the idea that the 9 to 5 workday doesn’t suit everyone.
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Can We Create Empathy in Others?
It's important to empathize with someone else's experience. But I don't think that's sufficient to be able to make real changes in their experience.
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Content Marketing World Recap: Content Marketers Share Takeaways
Attendees of Content Marketing World 2019 weigh in on their biggest takeaways from last week's conference.
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Are Predictive Analytics Trustworthy?
No question that predictive analytics is a hot topic but according to recent data more than half of CEOs don't trust the accuracy of their data. Here's why.
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How VW and Others Are Connecting Customer and Employee Experience
Catching up with Volkswagen Group Australia and others about the connection between employee and customer experience.
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Why You Need to Know the Difference Between AI and Automation
A truly robust use of AI and automation in everyday work — not just narrow applications — will require both education and an open-minded approach.
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Can Facebook Conversational Ads Raise Click-Through Rates?
Improving click-through rates from ads remains a real struggle for marketers.
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AI's Greatest Gift to Your Customers? The Vanishing Interface
Digital experience technology's history has been one of incrementally removing friction from experiences until you forget the digital interface is there.
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Using Technology to Improve Communication at Work
Communication technology has been both applauded and tolerated, but when used correctly, it can be an integral part of improving communication in the workplace.
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What Does DAM Do?
DAM will not solve all your problems, but it will serve as the foundation for all your solutions.
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Collaboration Hubs May Be Bad for Your Health
While collaboration hubs may help workers communicate across the enterprise, they also have drawbacks. One of them is the problem of constant connection.
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It's Time to Change Our Thinking About Diversity and Inclusion in the Workplace
Diversity and inclusion efforts tend to be measured at the macro level — without ensuring each team within a company is diverse.
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How Marketers Can Leverage Digital Signage
Is digital signage the next touchpoint on your radar? We've spoken to marketing experts about their insights into digital signage marketing.
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