Latest Articles
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5 Ways To Improve The Customer Journey Map for Better Customer Experience
CX has become a top priority, as companies work to meet shifting customer needs and customer journey maps are a critical part of delivering on those demands.
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Focus on the Waste: Developing an Earth Experience Culture in Digital
We must think much more and create much less. We must share and reuse much more. Pause. Resist. Slow down.
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ICYMI: Chief Data Officer Priorities, GPT-3 vs. AGI, More
Catch up on the articles you may have missed from the week of Sept. 13.
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Is It Time for Your Company to Embrace a Remote Workplace?
The transition to remote work comes with its challenges. Here's how to best position a company for success.
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Customers Want You to Take the Lead. Here's Why
When you partner with customers on achieving outcomes, they will follow your lead — and you’re in a position to win together.
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IT's Role in Return to Office Transition
CIOs have a big role to play in ensuring the transition to on-premises work occurs in an effective and orderly manner.
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Snowflake Sets Record IPO, Oracle Updates CX Service and More DX News
In this week's DX newsbyte, cloud data platform Snowflake comes out with a record-setting IPO,Oracle updates it's CX service, Arm acquired by NVIDIA and more.
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Getting Started With Voice? Think Mobile
Most companies already have mobile apps or websites, and so “putting a mic on it” is not a significant investment.
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Using Social Media To Build Human Connections With Your Customer
Your customers crave a human connection. Is your business delivering? We asked experts for thoughts on creating better customer relationships via social media.
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Is Your Organization Ready for the Hybrid Learning Challenge?
The sudden shift to remote work and pending return-to-office movement are opportunities to redesign workplace learning for a new reality.
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Google Analytics Brings Predictive Metrics to App + Web
Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability.
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Knowledge Graphs: Adding the Human Factor to Unlock Real Intelligence
The more we advance in machine learning (ML) and artificial intelligence (AI), the more we realize how exquisitely complex human intelligence is.
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The Challenges of Scaling Personalization
Personalization, while recognized as strategically important, has many challenges standing in the way of marketer's efforts.
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Slack Tries To Shape the Future of Work, Zoom Readies Slack Challenger and More News
Slack tries to shape the future of work while rumors are Zoom is investing big in messaging, Zoho works to break down silos and more digital workplace news.
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4 Ways Sales Development Reps Can Ramp Up Intent Data’s Impact
Intent data offers the versatility to support numerous use cases throughout the buyer’s journey. Here's how sales development reps can use it effectively.
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Yaron Morgenstern: Digital Customer Experience Is all About the People
Glassbox CEO Yaron Morgenstern has always focused on the digital world, but it’s the humans on the other side of the screen that are most important to him.
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Reinvesting in Your Research and Development
How can we get back to making better strategic decisions about product and service direction?
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GPT-3 Is Impressive, But it Isn't Artificial General Intelligence
GPT-3 represents a massive achievement from OpenAI, but any thoughts that it is the path forward to AGI should be put to rest.
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Less Is More: Dealing With 2020's Marketing Budget Challenges
The budget CMOs started 2020 with will not be the budget they end the year with.
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Is 2021 the Year of the Intern?
COVID-19 disrupted internship plans in 2020. Will next year be any better? With a few COVID-inspired changes, the answer is yes.
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![Yaron Morgenstern, DX Leaders profile: "“Finding out what [customers’] major roadblocks are will help with getting everyone aligned around the most important things to fix and what the root causes are, and that is truly the key to driving CX.”](/-/media/d63f716b38d34e29bb768f8a7b45f86c.ashx?mw=155&mh=117)
