Latest Articles
-
Verint Acquires Conversocial, Salesforce Wants to Be Netflix for B2B & More CX News
Verint acquires Conversocial, NICE acquires GoMoxie, and more from the world of customer experience and digital marketing news.
Continue reading...
-
Why Your Next Pop-Up Event Should Have a Tailored Business Plan
You should approach the launch of a pop-up shop like you would approach the launch of a startup — and it begins with a business plan.
Continue reading...
-
AI in Marketing: Use Cases and Examples in Content Marketing
Continuing our look into artificial intelligence (AI) in marketing, we look at how AI is adding value to content marketing.
Continue reading...
-
Remote Work Driving Automation Initiatives, Google May Reduce WFH Pay & More News
Remote work is increasing the deployment of automation technologies, Google considers paying remote workers less, Microsoft buys Peer 5 and more news.
Continue reading...
-
5 Ways Industries Are Adapting to Post-Pandemic Challenges
Brands that survived the economic ups and downs of the pandemic have come out swinging. Yet they’re not back to business as usual.
Continue reading...
-
Why Humans Should Remain Central to Digital Recruiting
While digital tools can help with the applicant experience, we have to remain careful with the amount of automation we use in the process.
Continue reading...
-
Why ECM Can't Replace Digital Asset Management Platforms
Though they have commonalities, enterprise content management (ECM) and digital asset management (DAM) systems cannot replace each other. Here is why.
Continue reading...
-
How to Choose the Right Sample for Your Customer Experience Projects
Whenever you design a sample for a CX project, you lay an indispensable foundation for creating reliable and functional insights for your organization.
Continue reading...
-
Everything You Should Know About Headless CMS
Customer experience has changed quite a bit over the last few years, and as this experience has changed, so too has the technology required to facilitate it.
Continue reading...
-
Are You Providing Course-Changing Digital Customer Experiences? Should You Be?
Is seamless the only thing that matters in building digital customer experiences? Research says no.
Continue reading...
-
Why Data Governance Is a Shared Responsibility
Data governance impacts both internal and external audiences. Viewing data as an enterprise – not individual – asset is the first step towards a strong program.
Continue reading...
-
4 Tips For Better Social Listening
While some channels like TikTok and Facebook have proven to be goldmines for B2C companies, they aren’t necessarily as fruitful for marketers in the B2B space.
Continue reading...
-
Can Asynchronous Collaboration Survive Our Always-On Workplaces?
Companies have allowed the promise of asynchronous tools to be corrupted into turning the ‘always on’ business culture into overdrive.
Continue reading...
-
The Role of Serendipity in Marketing Results
Marketers are infamous for equating correlation and causation. But there's a wildcard factor that marketers don't like to acknowledge: serendipity.
Continue reading...
-
A Look at the Top 5 Marketing Automation Software by Market Share
With so many variables at play when selecting automation tools, how do you know which ones to prioritize? Here are some key statistics and insights.
Continue reading...
-
CX Decoded Podcast: Marketers for an Open Web's Take on Google's Cookieless Future
In this episode of CX Decoded, James Rosewell, director of MOW, shared his group's concerns with Google's post-cookie plans and offers alternatives.
Continue reading...
-
Digital Transformation, Post COVID-19
How many CIOs will seize this moment and lead their organizations forwards rather than backwards?
Continue reading...
-
Can Enterprise Search Be Reduced to Two Dimensions?
Analyst firms that present enterprise search vendor assessments in two dimensions belie the complexity involved in enterprise search.
Continue reading...
-
The Eminence Conundrum
For many reasons, women tend to be more hesitant to put themselves forward and attain professional eminence and recognition. How can we change this?
Continue reading...
-
Rome Wasn't Built in a Day, But Your Customer Experience Strategy Can Be
It might be a controversial view, but I believe you can build a customer experience strategy in a day.
Continue reading...
