Latest Articles
-
How Experience Data Turned Lemonade Into a Profitable Neighborhood Business
Anyone trying to release new products needs to understand the experience gap: the difference between what a product delivers and what customers expect.
Continue reading...
-
The Essential Glue for Your Digital Workplace
If we don’t get search and notifications right, the employee experience will always suffer.
Continue reading...
-
4 Customer Experience Takeaways from Mary Meeker’s Internet Trends Report
Meeker’s 2019 report is particularly informative for organizations focused on enhancing usability and providing a quality customer experience.
Continue reading...
-
5 Lesser-Known Ways to Use Intent Data for ABM
A look at some intent data use cases that will help you squeeze more return from your intent data investment.
Continue reading...
-
How Will Automation Affect the Future Workplace?
It is still far from clear what impact artificial intelligence and machine learning will have on the future workplace.
Continue reading...
-
What the Oracle-Microsoft Cloud Partnership Really Means
The Oracle and Microsoft cloud interoperability partnership is more than a simple business deal, it reflects a wider movement in the broader cloud market.
Continue reading...
-
Why AI Is the Ally You Need for Engaging Customer Experiences
Digital experience platforms can optimize a customer’s entire onsite journey, ensuring that each customer interaction is relevant and personalized.
Continue reading...
-
3 Keys to Getting Started With Video Content Marketing
B2B marketers are using video content to drive sales. Here's how you can kickstart your B2B video marketing strategy.
Continue reading...
-
Enterprise Search Buzzword Bingo
Certain words that come up within the enterprise search context are used interchangeably — here they are and how they differ.
Continue reading...
-
DevOps and the Culture of Inclusion
DevOps enables teams to deliver quality software faster and more efficiently, but more importantly, it fundamentally changes the culture of an organization.
Continue reading...
-
State of the Customer Journey: Top Challenges and How to Tackle Them
Customer experience is now a key differentiator thanks to the rapid influx of data that can be leveraged to deliver a seamless customer experience.
Continue reading...
-
Buyer Beware: Make Sure You Read the Marketing Automation Provider Fine Print
Mailchimp changed its prices earlier this year, providing a valuable lesson for buyers of automation platforms. Vendors can make changes at any time.
Continue reading...
-
What’s Next for Bot Intelligence?
The bot world is slowly growing up and the next-gen bots will be able to do pretty impressive things, like develop relationships with customers.
Continue reading...
-
Creative Alternatives for a Remote Working Space
When working from home is not possible, what are the alternatives?
Continue reading...
-
Are You Ready for Agile Customer Experience?
Your agile CX program will never succeed without some key program elements in place.
Continue reading...
-
The CMO Challenge: Success Depends on Customer-Centricity and More Collaboration
Today’s successful CMOs are fierce customer advocates, unafraid of technological innovation, savvy business strategists and, above all, collaborative leaders.
Continue reading...
-
Reclaim Your Attention: Leave Your Smartphone at Home
A recent study found using mobile devices in nature substantially reduces nature’s regenerative effects on attention and focus.
Continue reading...
-
How Bots Can Tell When the C-Suite Is Lying
Bots, coupled with sentiment analysis and artificial intelligence, can deduce when a corporate executive may be lying to investors.
Continue reading...
-
The Components of a Martech Dream Team
Putting together your martech department or looking to add to your team, these are the roles you need to create a winning martech team.
Continue reading...
-
If Risk Management Is the Answer, What Is the Question?
We need to stop coming up with new words and phrases when all we need to address is the effectiveness of management.
Continue reading...