Latest Articles
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Customizing the Infinitely Configurable AI: It Takes Data and Time
To operate their business more efficiently and compete effectively, companies are often forced to consider cutting-edge tools, such as artificial intelligence.
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Forget the Cookie and Get Out of Walled Gardens: Focus on Marketing Fundamentals
Google’s announcement that it will stop supporting any kind of third-party ID will hopefully serve as a wake-up call for brands.
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Make Responsible AI Part of Your Company's DNA
Rather than an expensive hindrance or a risk-avoidance tactic, businesses should view responsible AI as an enabler of technology.
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Citizen Developers: Some Assembly Required
With many organizations slowly recovering from COVID-19, attention is returning to how digital transformation can get operations fully back on track.
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Microsoft Finds Bosses Out of Touch, Google Workspace Tightens Storage and More News
Microsoft research highlights problems with remote work, Yammer updates its event management capabilities, Google limits storage space in Workspace & more news.
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How to Use CX as a Competitive Advantage During Retail Disruption
Digital has become the epicenter of activity and the disruption is leading to an unprecedented opportunity to use CX as a competitive advantage.
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Leverage Social Media for Account-Based Marketing
ABM has a secret: most prospects are happy with their existing vendors and have zero interest in learning about yours. What's a marketer to do?
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Why Remote Working Will Not Become the New Work Model
Remote work will undoubtedly remain after the pandemic passes. However, it's also clear that many companies don't see remote working as their future work model.
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Twitter Spaces Challenges Clubhouse for the Live Audio Social Media Crown
Twitter Spaces is only one in a recent spate of entries to the live audio social media arena. What sets it apart?
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'Better, Simpler Strategy': A Blueprint for Creating Business Value
How does a business make money? Felix Oberholzer-Gee answers the question in his new book, "Better, Simpler Strategy."
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What We Can Learn From the Breakdowns in the Government's Vaccine Digital Rollout
Several government digital vaccine rollouts faced multiple challenges. Here we glean the lessons for digital CX practitioners.
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Unlock One-to-One Personalization With Structured Content
Most marketers push one-to-many personalization strategies when what they really want is one-to-one personalization.
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9 Tips To Better Optimize Your Content Operations
Content operations are a must for companies that want to deliver the best content, at the right time, and scale. However, often, they're swept under the rug.
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Before Going Back to the Office, Leaders Must be Ready
A return to the office will be here before we know it. Are your leaders and managers prepared?
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Low Code Finds Its Place in the Digital Workplace
COVID-19 introduced many changes in the digital workplace. One of those changes is the growing use of low-code and no-code platforms. Here's why.
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The Results Are In: Content Is Still King in 2021
We asked B2B marketing pros about their most successful marketing tactics during the pandemic, and what lessons they learned for 2021. Here are their stories.
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Customer Data Platforms: Caveat Emptor
One thing is clear: CDP initiatives are as important as they are complex.
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How Apple and Google’s Tracking Rules Are Impacting Advertisers and Marketers
Apple and Google each announced changes that will have the effect of limiting the ability of apps and websites to track users online and through mobile apps.
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CX Decoded Podcast: Overcoming Marketing Bad Habits
In our latest edition of CX Decoded, we catch up with Liz Miller and Nicole France of Constellation about marketing bad behaviors.
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Moving Digital Transformation Efforts Forward, With an Eye to CX
The single most important element of successful transformation is a coherent and well-defined enterprise strategy — not a specific customer experience strategy.
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