Latest Articles
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This Brand Is Your Brand: Or Is It?
Does a brand still own a product after purchase?
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Now's the Time to Remove Friction From Customer Experiences
With 2022 coming fast, businesses need to figure out how to resolve the friction in processes that still differentiate the physical and digital CX worlds.
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How AI-Based Marketing Can Improve Customer Retention
This article will look at the ways that AI-based marketing can improve the customer experience while increasing customer retention.
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Canadian Perspectives on Marketing, Privacy Laws and Where 2022 Will Take Us
What's going on with our northern marketing neighbors? Canadian marketing pundits give us the scoop what's on their marketing radar for 2022 .
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Internal Audit: Getting From Recommendations to Actions
Management will take actions they believe are high priority and in their own interests. They won't if the only reason to act is “the auditor told us to do it."
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How Mature Is Your Content Organization?
The most successful organizations don't just excel at content strategy, they deliver a connected and contextual content experience.
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Will Citizen Engineers Build Most Technology Products and Services by 2024?
Recent research indicated non-IT professionals will build most technology products and services in the next two years. Not everyone agrees.
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Build Your Martech Stack on a DAM Foundation
Martech does not work unless the various products and systems are able to “talk” to one another or have some level of automation and process design enablement.
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Natural Language Processing and Conversational AI in the Call Center
This article will look at how NLP and conversational AI are being used to improve and enhance the call center operations.
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Strapi Releases v4 , Offering New Design System, User Interface and More
Open-source headless CMS provider Strapi announced its latest release, Strapi v4. Now including a new design system, user interface, plug-in API and more.
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How Customer Relationship Management Platforms Add Value to Your Business
CRMs have evolved to include AI, machine learning and improved functionality, but what are they and how can they add value to your business?
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Digital Transformation: Creating the Path to Strategic Outcomes
Industry change and digital disruption are transforming the nature of competitive advantage. What role can CIOs play?
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Worker Autonomy: The Key to an Agile Remote Workplace
In the remote workplace, autonomy is a must. But for some companies used to the top-down model, autonomy is still not a given.
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What Social Media Trends Will Emerge for 2022?
The rise of AR, social media platforms play catch up to TikTok and more predictions for marketers to watch on social media in the year ahead.
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Content Teams: Beware the Headless CMS
What happens to the authoring experience when you chop the CMS's head off?
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MeritB2B Acquires Buyer Intent Signals Solution True Influence
B2B data provider MeritB2b announced its acquisition of True Influence to create and end to end marketing solution.
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When Hyper-Personalization Becomes Hyper-Creepy
Everyone is touting hyper-personalization as something that consumers expect from the brands they interact with, but it has to be done right.
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8 Tips for a Smooth Content Overhaul During a Website Redesign
Is the content on your site more than 3 years old? Then you need to overhaul it during this website redesign. Let’s game plan how to make the process seamless.
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Understanding Rules- vs. Intent-Based Marketing Personalization
Marketers seeking personalization strategies should understand two concepts as it relates to personalization — intent vs. rules.
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How to Recognize, Mitigate and Potentially Prevent Burnout in Remote Employees
Leaders of remote-enabled companies must increase their awareness of remote burnout risk factors and implement best practices to help prevent it.
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