Latest Articles
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3 Questions Every B2B CMO Should Answer 'Yes' To
CMOs will have to ask — and answer — some tough questions in the months ahead, but there are three questions they need to answer 'yes' to.
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The Tale of a Table, 2 Stores and Why a Holistic Customer Experience Is Important
Developing a holistic view of the customer experience creates an ongoing cyclical relationship of trust, repeat business and peer marketing.
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The Future of Work Requires Inclusion
One way to bring an inclusive mindset to your organization is to stop thinking about “culture fit” and to start thinking about “culture add.”
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How Silos Are Killing Your Omnichannel Strategy
We’ve asked omnichannel experts what silos are, how they impact the business and their best tips for fixing and preventing silos in the future.
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Facebook Files Against Scrapers, California Set to Extend Digital Privacy and More News
In this month’s digital privacy roundup we take a look at recent moves to legislate for digital privacy including the upcoming California Privacy Rights Act.
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What Ever Happened to the Sexiest Job of the 21st Century?
LinkedIn is full of between gig data scientists. Has the sexiest job lost its allure?
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The Corporate Intranet Is Key to the Digital Workplace. Really.
The days of the clunky static intranet are over. Today’s cloud-based platforms are agile, responsive and dynamic.
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Improve Your Company's Digital IQ for Digital Transformation Success
Improving your organization's Digital IQ to achieve successful digital transformation isn't a quick or easy process. But it's one worth the investment.
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Augmented Reality Brings the Customer Experience Home
With COVID-19, there's been a rush of interest in transforming retail shopping environments into augmented experiences for shoppers.
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How Google Core Web Vitals Measures a Digital Customer Experience
Monitoring website performance has been a prime directive for marketing to protect the customer experience.
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What Is Customer Experience Management?
Exploring the key concepts, strategies and software behind customer experience management (CXM).
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Is Microsoft's Fluid Framework Set to Shake up the Content Collaboration Market
Recently Microsoft open sourced the Fluid Framework and pushed it into targeted release. Is it poised to shake up the content collaboration market?
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Boost Team Performance by Matching Collaboration Tools to Workflows
How well a team uses collaboration tools depends in part on how well that tool is suited to the team’s workflow process and working style.
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DXP? Web CMS? Content Services Platform? Navigating the Chaos of Vendor Categories
The one thing any digital property needs to do, regardless of channel, is to serve content.
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Top Tasks at Toyota, Part 2
Quality digital is more maintenance than creation. Yet digital has huge engines of creation and often nonexistent maintenance.
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Is a Fully Remote Hiring Process Possible for Leadership Roles?
The remote leadership role is a fairly new idea. Business leaders discuss hiring for this role in the new normal and whether it’s better to meet in person.
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5 Considerations for Your Omnichannel Marketing Strategy
Research shows that organizations with a strong omnichannel marketing strategy perform better than others. Here are some tips to strengthen yours.
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ICYMI: DevOps and Automation, Perfect Together? Next Steps for Web CMS, More
Catch up on some of the top articles from the week of June 22, 2020.
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Slack Connect Opens Chat to External Companies, Intranets Back in Vogue, More News
In this week’s digital workplace roundup Slack takes a step closer to eliminating email, while Forrester research shows intranets are back in fashion.
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What NOT to Talk About on Corporate Social Media Accounts
Establishing best practices for social media use helps ensure business reputations remain intact.
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