Latest Articles
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When Corporate Values, Customer Values and Politics Meet, What Happens to the Customer Experience?
As companies think about the causes and values they support, they must also consider how a social responsibility decision factors into the customer experience.
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Oracle Endeavors to Enhance the Employee Experience With Oracle Journeys
Oracle announced Oracle Journeys, a new platform that aims to deliver a more personalized and streamlined employee experience within Oracle Fusion Cloud HCM.
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What HR Needs To Do Before Returning to the Office
Communication should be top of mind for HR leaders as the world slowly begins to open back up.
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David Paul: The Yield of User Enablement
TRC's David Paul shares where he sees IT focusing in the future, moving to a proactive IT stance and why it all comes down to problem solving.
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3 Customer Trends AI Can Spot Before Marketing
Machines and humans can make for a powerful marketing combination. Make sure you’re partnering with your data to experience the fullest benefit.
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The Two Sides of the 'New Normal'
As we think strategically about where technology is leading us, we need to envision both the benefits and iniquities it is creating in “the new normal.”
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Microsoft Acquires Nuance, Elevating Its Cloud Strategy for Healthcare
In a strategic move Microsoft will acquire Nuance, a cloud and AI healthcare software provider in a transaction that will close by the end of this calendar year
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What You Need To Know About Salesforce Certifications
A look at the Salesforce Certifications that will help make you more marketable and better paid, as well as information on training and costs.
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7 Big Problems With the Internet of Things
If the IoT is exposed to weaknesses, then so are enterprises that are connected to it. Here are the current challenges facing IoT security and success.
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How Quality Scores Improve Your Digital Ad Campaign Strategy
Combining return on ad spend with quality score can help reveal which campaigns need attention and which are worthy of further investment.
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It's Time for an Adult Conversation About the Hybrid Workplace
Digital workplace teams are in a great position to support remote and physical working patterns and take some of the emotion out of the hybrid workplace debate.
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Variety Is the Spice of Agility
Just as the world has changed since the original manifesto, Agile itself must also lean into the greater variety of its applications.
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Content Is Critical, Part 1
GOV.UK has shown what online government for the people can be like, by being functional, evidence-based, rigorously tested, clear and useful.
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Don't Be 'LinkedIn Spam': How LinkedIn Mass Messaging Might Be Hurting Your Brand
LinkedIn is a powerful tool for marketers. While it may be tempting to use its mass messaging capabilities, doing so incorrectly may come at a cost.
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4 Keys to a Successful Customer Experience Operating Model
Is improving customer experience today actually difficult for employees to accomplish? It doesn’t have to be, if you create the right alignments.
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inMotionNow Acquires Lytho, Arc Publishing Rebrands as Arc XP and More CX News
This week's customer experience and digital marketing Newsbytes leads with inMotionNow's acquisition of Lytho.
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Ready for Yet Another Label for Content Management Software? Meet Agile CMS
Forrester debuted a new report, its Agile CMS Wave, replacing the Web Content Management Wave. We cut through the hype to uncover what you need to know.
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Creating Content in B2B: How to Avoid the Substance Gap
When B2B companies rely on jargon, hyperbole and self-centered statements it creates a substance gap between them and their intended audience.
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Leaders, Invest in Communication Now to Prepare for a Post-Pandemic World
Leaders must improve communication to ready their organizations to enhance performance, both in the long term and at scale.
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Optimize Your B2B Sales Process for Success in a Virtual Marketplace
As companies move to build the necessary digital sales channels, they need to make sure they balance technology and process.
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