Latest Articles
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Bloomreach Partners With Sitemorse, Coveo Reveals New App and Other News
Welcome back to our monthly roundup of news, partnerships, releases and bug fixes from the world of open source CMS.
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SMS Marketing: 5 Things You Should Be Doing and 3 Things You Should Avoid
SMS marketing is growing, and marketers need to know the dos and don'ts of text message marketing as they head into 2020.
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Why Marketers Should Focus on Optimizing Email Open Rates
Email campaigns offer some distinct advantages over social media campaigns when it comes to matching message to audience.
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How Consumer Tech Paves the Way for B2B Evolution
What implications will the flashy emerging consumer technologies of today have for the B2B users of tomorrow?
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Hyper-Personalization: Why a CDP Isn't Everything
Many marketing teams are turning to CDPs to aggregate vast amounts of data and deliver their hyper-personalization strategies. But is a CDP really necessary?
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The Customer Experience Hierarchy
The Hierarchy of Customer Experience is one way to illustrate the spectrum of how customers engage with a brand while traversing the customer lifecycle.
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Why Organizations Are Turning to the Public Cloud
Next year, the use of public cloud by enterprises will explode, according to recent Gartner data. Here we examine why.
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10 Insights From the Black Friday, Cyber Monday Numbers
Data from Adobe and Salesforce show Black Friday and Cyber Monday once again set records. Ten takeaways marketers can use to improve their online campaigns.
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Is it Unethical to Secretly Automate Your Job? That's the Wrong Question
How would you respond if you found out an employee automated the bulk of their work? Your reaction says a lot about the health of your company culture.
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Governance Is Your Safeguard During Times of Change
The best way to plan for change is to apply an effective layer of governance to your DAM and other content programs.
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Quarterly Vendor Meetings: A New Path to Vendor and Team Productivity
As we enter 2020, consider introducing a quarterly vendor meeting, where your technology and service providers can collaborate in real life.
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A Unified Customer Experience Needs Unified Data
The customer journey sales funnel has forever been changed by the digital age. Customers no longer interact with brands in a linear way.
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The Top 10 Ecommerce Trends for 2020
Gartner analyst Mark Lowndes spoke at the recent Modern Commerce Day 2019, where he outlined the 10 ecommerce trends he’ll be keeping tabs on in 2020.
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Calculating Customer Value Delivered
Forrester has proposed a simple formula to help enterprises calculate how much value they deliver to customers. A recent shopping experience put it to the test.
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How Google BERT Will Impact SEO and Marketing
Here's a look into how Google's search algorithm update, BERT, will change search engine optimization and the Google user experience.
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Your Biggest Information Management Challenge
The biggest information management challenge is probably not what you think it is. But ignore it at your organization's risk.
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How Enterprise Adoption of Artificial Intelligence Must Shift in 2020
Enterprises are adopting AI at a much slower pace than expected, but they'll begin to overcome this challenge in 2020.
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5 Ways Elite Brands Are Setting the New Standard for Customer Experience
In today’s experience economy, putting customers at the center of your business is no longer a competitive differentiator — it’s a requirement.
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Gatsby Cloud and Its Impact on the Headless CMS Space
We’ve asked industry experts how Gatsby Cloud is impacting the headless tech space and what other innovative technologies are enabling the headless approach.
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If Advertising Was a Parent
Advertising would make a lousy parent, with its focus on consumerism and debt.
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