Latest Articles
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That's the Way the Cookie Crumbles
With the fall of third-party cookies, innovators, creators and startups now have an opportunity to find creative solutions for the advertising world.
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Marketing Experts Share Their 2021 Trends
What do marketing experts see coming? Here’s what I’m hearing from my network.
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The Power of Digital Empathy for Making Customer Connections
No matter your business model, your customers have one overarching need: the desire to feel seen and heard.
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What Do the Google Antitrust Lawsuits Mean for Marketers?
Google faces another antitrust lawsuit. What are they about, and what will the impact of these lawsuits mean for marketers?
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CMS vs. DMS: Understanding the Key Differences
While document management systems and content management systems have some overlap there are key differences that you should know about.
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Drupal's Business Survey Drops, WordPress Launches State of the Word & More News
In this month's open source newsbyte, Drupal's annual survey rolls out, WordPress delivers its State of the Word, TYPO 3 releases a podcast and more.
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Delivering Value From IT Audit
Work, even in teams such as IT audit, should be designed to address the business risks and opportunities that matter to the success of the organization.
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Uncertainty Reigns About the Start of the Hybrid Work Era and More HR Tech News
Executives wonder when they can open offices, COVID pushes some salaries up and learning and diversity vendors continue growth. That and more HR tech news.
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Take Your Cloud Strategy Into the Future
Organizations that have not already developed a cloud strategy will have to do so this year in order to remain competitive. Here's why.
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When Personalized Enterprise Search Results Are Hidden in a Black Box
AI has a place in enterprise search. But businesses need to ensure appropriate levels of performance, transparency and evaluation come along with it.
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Experience Is the Method, Outcomes Are the Goal
Customer experience outcomes — not experiences — have become the new north star for progressive companies.
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10 Ways to Measure Chatbot Program Success
Chatbots may be all the rage, but you need some solid metrics around your programs to ensure success.
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How the Customer Experience Has Been Altered for Good
When it came to the customer experience, the norm for the insurance world used to be face-to-face interactions. That all ended in 2020.
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Watch for These Martech Challenges in 2021
Marketing executives share challenges they expect in the year ahead and tips on how best to prepare for the “end” of COVID.
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How Digital Workplace Governance Supports Agility
An interesting, and slightly counterintuitive approach to ensuring a digital workplace supports agility is to establish appropriate levels of governance.
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How the Shift To Remote Work Is Changing DevOps
In the competitive world of software development, if remote work isn't ingrained into the company culture, the end product will suffer.
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2021 Business Lesson: Don't Slack on Your Outage Backup Plan
Slack went down on the first business day of the year for hours, bringing to light the need to have a backup plan. Is your business ready?
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Refining Your Attention Amid a World of Distractions
Attention, like oil, is a finite commodity. This means we must be purposeful about how we direct it.
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Martech Leaders Share 2020 Trends That Will Impact 2021
Marketing technology companies had a unique perspective on the seismic shift that took place in 2020. Here's what they think we should expect in 2021.
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Embracing Sustainable Digital Design
In every design decision we make we must think about the earth experience. Does this decision contribute to or reduce global warming?
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