Latest Articles
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Cultivate Lasting Customer Relationships Through Loyalty Programs
When you talk about customer retention, loyalty is a big part of the conversation, so let’s explore the growing importance of loyalty programs.
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Where Project Management and Change Management Meet
While the terms project management and change management are often interchanged in discussing the digital workplace, the two are actually quite different.
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How Winning CMOs Are Driving Growth
We caught up with some marketing leaders to discuss what they see driving the most growth in their organizations and industries.
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Mental Strain of Delivering Excellent Service
Empathy should never trump evidence. We need much more logical, evidence-based thinking.
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ICYMI: Outsourcing Digital Transformation, Change Management Tips Galore and More
Top articles from the week of July 8, 2019.
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ICO Issues Major GDPR Fines, Forrester Names DX Platform Leaders, More News
UK ICO levies the largest GDPR fines to date, Forrester releases digital experience platform Wave, more news
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Forget About Being Right, Focus on Being Defensible
Shouldn't the defensibility of a process for managing information require designing the process with info mgmt best practices in mind? Short answer: nope.
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4 Global ABM Challenges All Marketers Share
Four main ABM challenges kept coming up over and over and over during my conversations with martech pros around the world.
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Why SaaS Brands Should Care About LTV
Lifetime Value (LTV) is a key metric for companies, and SaaS companies in particular. But why is it so vital, and how can a SaaS company calculate LTV?
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Looking Back at Digital Workplace Predictions for 2019
With half of 2019 behind us, we took a look back to see how the predictions for the year are shaking out.
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Top 10 Reasons to Join a Customer Advisory Board
Participating executives can obtain a number of benefits from participating in well-run CAB programs.
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Why Employee Recognition Should Happen Year-Round
Lack of recognition can be a real demotivator, yet a lot of companies still fail to capitalize on recognition outside of formal processes.
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How to Establish Your Freelancing Business
Advice from an accidental freelancer.
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3 Ways to Help Workers Embrace Digital Change
You can avoid distress about new digital practices — or even outright rejection of new methods — by introducing the digital workplace with care.
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Gartner Hails End Of Legacy DB Tech, OpenText Releases Update and More News
This week Gartner hails the end of on-premises databases, Microsoft and Oracle get together for the cloud, OpenText annouces biggest tech upgrade yet, and more.
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How Dofollow and Nofollow Links Impact SEO
We've asked SEO experts to explain the difference between Dofollow and Nofollow links, why they both matter, and how you can start building them.
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Google Tag Manager Adds to Marketer's Toolkits With Custom Tag Templates
Google added to its recent Tag Manager related announcements with the launch of custom tag templates in May.
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Why Good UX for Internal Customers Matters
When we fail to build a better product for our co-workers, we’re telling them we don’t care.
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When it Comes to Martech, Do You Swing Right, Left or Are You a Centrist?
The best of breed vs. single vendor vs. platform ecosystem debate is unproductive — a hybrid approach works best.
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Why Human Behavior Is Key to Successful Change Management
While many enterprise leaders tackle change and change management through technology, for many, change management is more about employee behavior than tech.
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