Latest Articles
-
A Brand Management Maturity Model, Part Four: Technology
Gartner estimates that most companies utilize only about 60% of the capabilities in their martech stack. This represents a huge untapped opportunity.
Continue reading...
-
What Is Machine Learning's Impact on Marketing Personalization?
Machine learning is growing. Here are some important considerations for marketers regarding machine learning’s impact on personalization.
Continue reading...
-
Want to Improve Your Customer Experience? Remember the Partner Experience
Across the supply chain, third-party partners have an impact on customer experience, both on the front lines and behind the scenes.
Continue reading...
-
The 'Soft Skills' Every Analyst Needs to Succeed
Hiring managers are starting to shift their attention away from technical prowess to other skills analytic professionals should have.
Continue reading...
-
Is Your Capture Strategy Intelligent or Stuck in Yesterday’s Technology?
The rising tide of information chaos has a profound impact on digital transformation efforts. We must stem it at its origin: information capture.
Continue reading...
-
The Loneliness Epidemic Revisited: A 2020 Update
According to a 2020 Cigna study, we are more lonely than ever before. Yet that loneliness decreases when we have better relationships at work.
Continue reading...
-
Closing the Customer Feedback Loop: A Practitioner's Guide
You have to take action to make customer feedback meaningful, and it starts with closed-loop follow-up.
Continue reading...
-
Is Content Marketing the Key to Sales Enablement?
Sales enablement strategies are on the rise. If you want to understand where sales enablement fits into content marketing
Continue reading...
-
6 Ways Organizations Are Using Microsoft OneDrive
OneDrive for Business is one of the most popular apps in Office 365, with multiple functions that improve how teams work. Here are some of them.
Continue reading...
-
Alternative Search Engines: A New SEO Frontier?
Google's reign on internet search may not last forever. So, what alternatives are out there, and are they worth paying attention to?
Continue reading...
-
A Simple Matrix for Managing Office 365
A simple model IT and the business can use to decide what to enable in Office 365, where to focus management efforts and more.
Continue reading...
-
Together at Last: Unstructured Content Joins Structured Data in the BI World
The untapped potential intelligence within unstructured content is driving new practices, new technologies and new roles.
Continue reading...
-
Navigating the Challenges of the Post-Sale Customer Journey
Like software, a customer journey is constantly changing and evolving. It is never “done.”
Continue reading...
-
From User Experience to Earth Experience
We need to start asking about how much pollution our content and code is creating and how we lessen that pollution.
Continue reading...
-
5 Things You Can Do Right Now to Improve Workplace Digital Literacy
Digital literacy is vital in today’s workplace, but how can you ensure that each employee meets a basic standard of technical knowledge and skills?
Continue reading...
-
IBM Goes All In on Slack, Microsoft Teams Gets a New Boss, More News
IBM officially welcomes Slack into the workplace, Teams and SharePoint get closer, HP will respond to Xerox’s offer and more workplace news.
Continue reading...
-
How to Maintain Customer Loyalty Long After Cupid’s Arrow Strikes
The relationship between company and customer requires ongoing effort from both parties, not just when you’re trying to seal the deal.
Continue reading...
-
How CX and UX Can Be Truly Lean
Some of Toyota's eight Lean principles, geared towards the manufacturing process, relate to digital CX/UX.
Continue reading...
-
They’ve Acepted the Job Offer, Now What?
Far too often employers pay attention to onboarding without any focus on preboarding.
Continue reading...
-
6 Reasons to Deploy SharePoint in a Hybrid Environment
Microsoft wants customers to move to the cloud but SharePoint migration can be complicated. Moving to hybrid SharePoint first can be a lot easier. Here's why.
Continue reading...
