Latest Articles
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Why ECM Can't Replace Digital Asset Management Platforms
Though they have commonalities, enterprise content management (ECM) and digital asset management (DAM) systems cannot replace each other. Here is why.
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How to Choose the Right Sample for Your Customer Experience Projects
Whenever you design a sample for a CX project, you lay an indispensable foundation for creating reliable and functional insights for your organization.
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Everything You Should Know About Headless CMS
Customer experience has changed quite a bit over the last few years, and as this experience has changed, so too has the technology required to facilitate it.
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Are You Providing Course-Changing Digital Customer Experiences? Should You Be?
Is seamless the only thing that matters in building digital customer experiences? Research says no.
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Why Data Governance Is a Shared Responsibility
Data governance impacts both internal and external audiences. Viewing data as an enterprise – not individual – asset is the first step towards a strong program.
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4 Tips For Better Social Listening
While some channels like TikTok and Facebook have proven to be goldmines for B2C companies, they aren’t necessarily as fruitful for marketers in the B2B space.
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Can Asynchronous Collaboration Survive Our Always-On Workplaces?
Companies have allowed the promise of asynchronous tools to be corrupted into turning the ‘always on’ business culture into overdrive.
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The Role of Serendipity in Marketing Results
Marketers are infamous for equating correlation and causation. But there's a wildcard factor that marketers don't like to acknowledge: serendipity.
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A Look at the Top 5 Marketing Automation Software by Market Share
With so many variables at play when selecting automation tools, how do you know which ones to prioritize? Here are some key statistics and insights.
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CX Decoded Podcast: Marketers for an Open Web's Take on Google's Cookieless Future
In this episode of CX Decoded, James Rosewell, director of MOW, shared his group's concerns with Google's post-cookie plans and offers alternatives.
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Digital Transformation, Post COVID-19
How many CIOs will seize this moment and lead their organizations forwards rather than backwards?
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Can Enterprise Search Be Reduced to Two Dimensions?
Analyst firms that present enterprise search vendor assessments in two dimensions belie the complexity involved in enterprise search.
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The Eminence Conundrum
For many reasons, women tend to be more hesitant to put themselves forward and attain professional eminence and recognition. How can we change this?
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Rome Wasn't Built in a Day, But Your Customer Experience Strategy Can Be
It might be a controversial view, but I believe you can build a customer experience strategy in a day.
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Why Facebook's Metaverse Is Still Only A Pipedream
Recently, Facebook CEO Mark Zuckerberg outlined Facebook's future in the metaverse. However it's still likely a pipedream. Here's why.
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Upholding the Psychological Contract Through HR and IT Collaboration
Employee experience depends on an organization holding up its end of the psychological contract. HR and IT together can help ensure that happens.
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How Marketers Can Get Started With Google Apps Scripts
Google Apps Scripts are a relatively easy way for marketers to dip their toes in the automation waters.
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Tips for a Good Night's Sleep for B2B CMOs
Five challenges are keeping B2B marketers up at night. Here's how they can finally get a good night's sleep.
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Making Digital Waste Visible
"It’s like if you’re cleaning your own home, you’re cleaning your computer, it means that you are thinking about the things that are important for you."
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Hootsuite Acquires Heyday, HubSpot Names New CEO and More CX News
Hootsuite made a big $48 million acquisition, HubSpot has a new CEO, FullStory raises $400 million and more CX news.
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