Artificial intelligence (AI), machine learning (ML), and natural language programming (NLP) are changing the ways brands interact with customers. By using AI and ML, brands are able to provide, at a greater scale personalized AI-powered chatbots, deliver personalized content, messaging, and ads and product recommendations. AI and ML is also used for customer sentiment analysis in order to gain a better understanding of how customers feel, and what they really want from a brand.
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