Artificial Intelligence in CX

Artificial intelligence (AI), machine learning (ML), and natural language programming (NLP) are changing the ways brands interact with customers. By using AI and ML, brands are able to provide, at a greater scale personalized AI-powered chatbots, deliver personalized content, messaging, and ads and product recommendations. AI and ML is also used for customer sentiment analysis in order to gain a better understanding of how customers feel, and what they really want from a brand.