Articles
Tag: act-on (page 2)
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Is the California Consumer Privacy Act the New TSA?
While there are no easy answers, privacy protection decisions should be made as any other business decisions are made.
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Data-Privacy Regulations: Marketing Symptom, Setback and Solution
Data-privacy regulations present the best solution to marketing's 'insatiable hunger for personal data.'
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California’s Data Privacy Law: Taking a Page from the GDPR Playbook
One major lesson we can learn from our European counterparts and their journey to date with the GDPR? Get started, yesterday.
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Is It Finally Time for a Federal Privacy Law?
With the CCPA coming in 2020, a federal privacy law might not be far behind. Either way, businesses should be reexamining their privacy practices now.
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Foresight Is 20/20: How to Prepare for the California Consumer Privacy Act Now
With high profile data privacy scandals and intensifying scale of data breaches, we’re only at the tip of the global privacy regulation iceberg.
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9 Considerations for Marketers in the Age of Consumer Data Privacy Laws
Marketers today are inundated with privacy laws that empower consumers over control of their data.
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How Facebook's Cambridge Analytica Scandal Impacted the Intersection of Privacy and Regulation
The timing of the Facebook Cambridge Analytica revelations amplified the impact the scandal had on other existing and in the works regulations.
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Why California’s New Privacy Law Signals a Major Shift in the Privacy Landscape
The good news? If your business has made moves to be GDPR compliant, you're well on your way of reaching compliance with the new California privacy law.
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Act-On Software Bets on Spreadsheets with Engagement Insights
Act-On Software is banking on Google Sheets and Microsoft Excel to deliver analytics from its marketing automation platform through a new reporting tool released today. The Portland, Ore.-based marketing automation provider released Engagement Insights, which produces analytics through pre-configured, templated reports in Microsoft Excel and Google Sheets.
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Do Right By Your Email Subscribers and They'll Do Right By You
Every marketing team worth its weight in retweets knows the value of email marketing. Even those who believe that email is dying a slow death admit that — for now at least — email marketing still works. But for the naysayers, here’s where email marketing stands in 2017. The Abridged Case for Email Marketing Building an
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Clutch Says These 12 SEO Agencies Are the Best, More News
A dozen search engine optimization (SEO) consultants stand out from the crowd, according to research from Washington, DC-based Clutch. Bruce Clay, Inc., Ignite Visibility, 180Fusion, LSEO.
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Marketing Automation Provider Act-On Vows to Bring ROI to Social
Marketing automation provider Act-On Software released a social media module today that's designed to tie social behavior into key marketing goals like lead generation and attribute revenue back to specific social campaigns and channels. The Portland, Ore.
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Future-Proof Your Data Governance for Changing Privacy Laws
Matthew Campbell filed a class-action lawsuit in 2013 against Facebook. He did so on behalf of US users who sent or received private messages containing website links. The suit alleges that Facebook unlawfully read these messages to collect data about user behavior it would later use for targeted advertisements.
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News You Can Use: Oracle Gets in on Marketing Cloud Fun
Why should Salesforce have all of the marketing cloud fun this week? Competing marketing cloud provider Oracle introduced a series of enhancements to its cloud.
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