Articles
While there are no easy answers, privacy protection decisions should be made as any other business decisions are made.
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Data-privacy regulations present the best solution to marketing's 'insatiable hunger for personal data.'
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One major lesson we can learn from our European counterparts and their journey to date with the GDPR? Get started, yesterday.
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With the CCPA coming in 2020, a federal privacy law might not be far behind. Either way, businesses should be reexamining their privacy practices now.
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With high profile data privacy scandals and intensifying scale of data breaches, we’re only at the tip of the global privacy regulation iceberg.
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Marketers today are inundated with privacy laws that empower consumers over control of their data.
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The timing of the Facebook Cambridge Analytica revelations amplified the impact the scandal had on other existing and in the works regulations.
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The good news? If your business has made moves to be GDPR compliant, you're well on your way of reaching compliance with the new California privacy law.
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Act-On Software is banking on Google Sheets and Microsoft Excel to deliver analytics from its marketing automation platform through a new reporting tool released today.
The Portland, Ore.-based marketing automation provider released Engagement Insights, which produces analytics through pre-configured, templated reports in Microsoft Excel and Google Sheets.
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Every marketing team worth its weight in retweets knows the value of email marketing. Even those who believe that email is dying a slow death admit that — for now at least — email marketing still works.
But for the naysayers, here’s where email marketing stands in 2017.
The Abridged Case for Email Marketing
Building an
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A dozen search engine optimization (SEO) consultants stand out from the crowd, according to research from Washington, DC-based Clutch.
Bruce Clay, Inc., Ignite Visibility, 180Fusion, LSEO.
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Marketing automation provider Act-On Software released a social media module today that's designed to tie social behavior into key marketing goals like lead generation and attribute revenue back to specific social campaigns and channels.
The Portland, Ore.
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Matthew Campbell filed a class-action lawsuit in 2013 against Facebook.
He did so on behalf of US users who sent or received private messages containing website links. The suit alleges that Facebook unlawfully read these messages to collect data about user behavior it would later use for targeted advertisements.
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Why should Salesforce have all of the marketing cloud fun this week?
Competing marketing cloud provider Oracle introduced a series of enhancements to its cloud.
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