Articles
Tag: adobe (page 7)
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The Big Missing Piece of That Salesforce-Demandware Deal
Salesforce swallowed e-commerce vendor Demandware whole. It embraced its $2.8 billion snack and moved on. Nothing more to see here, right? Sort of. Except in the aftermath of the deal people started asking questions. Yes, Demandware is an e-commerce vendor and will ultimately fit nicely into the Salesforce portfolio.
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Why Adobe Believes in User-Generated Content Marketing
Every content strategy, while sharing common foundational best practices, is a unique strategy. Robert Rose, chief strategy officer for the Content Marketing Institute, told us that last month after his company’s Intelligent Content Conference. Adobe believes it has a unique content story for marketers through its acquisition of Livefyre,
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SDL Translates 20B Words a Month, Adobe Releases Web App, More
Maidenhead, UK-based SDL announced this week its Machine Translation (MT) engines now translate more than 20 billion words per month. Now that's a lot of words. International companies use the language provider and its MT solution for instant communication, translating and sharing user-generated content and analyzing big data sets.
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Your Crappy Document Processes Are Hurting Revenue Flows
Where's the money? Obviously, not in your bank account — at least according to recent research from SpringCM, which found it typically takes companies more than a month to sign-off on some contracts. Revenue consequently flows slower than it should ...
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Adobe Acquires Livefyre, Will Integrate With Marketing Cloud
Adobe has beefed up its marketing cloud with the acquisition of a content curation and audience engagement platform. The San Jose, Calif.-based software giant entered into a definitive agreement yesterday to acquire Livefyre and will integrate it into the centerpiece of its eight-component marketing cloud: the web content management platform Adobe Experience Manager. The acquisition
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How Adobe Followed Apple's Lead to Better Internal Tech Support
Technical support has been a beleaguered business function over the past few decades because a conflict exists between the needs of the organization — to operate efficiently — and the needs of the users — to get real help from a trusted human.
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Box, Microsoft Partner With Adobe Document Cloud
Adobe is shaking up the digital document landscape by evolving its Document Cloud to support enhanced digital experiences. This morning’s announcements, as wide-reaching as last year's launch of Document Cloud, includes new partnerships between Box and Microsoft OneDrive that will enable users to access their documents in these third-party cloud services.
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Gartner Names Multichannel Campaign Management Leaders
Gartner made only one change to its leaderboard for multichannel campaign management software vendors in its latest industry report. The Stamford, Conn.-based research firm booted Teradata from the leaders spot, demoting it to a "niche player" alongside 10 other vendors. Five other companies — IBM, SAS, Oracle,
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How Adobe and Google Are Shaping the Future of Digital Analytics
Keeping up with the proverbial Joneses can be exhausting among suburban neighbors. But when your neighbors are analytics powerhouses Adobe and Google, the work of keeping up falls to the entire neighborhood of marketing managers.
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Doc Mgt Roll-Up: More Lexmark Takeover Rumors
The future of Lexmark has been the subject of considerable speculation and rumor for more than six months. Lexmark got the ball rolling by announcing it was seeking “alternative strategies” to increase the company’s valuation. Over the past week, rumors have been circulating that both a private fund and PC maker Lenovo could be interested in buying the firm. And a comment from the president of Lexmark Enterprise Software at the company's annual user conference this week added
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Adobe, Dropbox Give Android Users a Little Love
Adobe and Dropbox have finally given Android users parity with iOS users. When the two companies signed an integration deal last October, Adobe added a drag-and-drop Workflow Designer, enhanced electronic signatures and Enterprise Mobility Management and Signature Capture to its Document Cloud. In November, Adobe announced that iOS devices
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Adobe Embraces Clicktale's CX Analytics
LAS VEGAS — A company that promises to help take the guesswork out of website optimization and provide enterprises with actionable insights won the top award at the annual three-day Adobe Summit here last week. Clicktale was named the Adobe Marketing Cloud Innovation Partner of the Year for its unique
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Tech News to Use: Using Data Science to Stop Cancer
A Cambridge, Mass. technology company wants to use its data science expertise to help federal researchers fight against cancer. Tamr sent a letter to the White House and offered free use of its big data platform. The White House’s Cancer Moonshot Task Force, led by Vice President Joe Biden,
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7 Technologies Ripe for Development #AdobeSummit
LAS VEGAS — There's nothing like the feeling of getting in on a secret, which explains the allure of Summit Sneaks at Adobe Summit here this week.
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