Articles
Adobe has beefed up its marketing cloud with the acquisition of a content curation and audience engagement platform.
The San Jose, Calif.-based software giant entered into a definitive agreement yesterday to acquire Livefyre and will integrate it into the centerpiece of its eight-component marketing cloud: the web content management platform Adobe Experience Manager. The acquisition
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Technical support has been a beleaguered business function over the past few decades because a conflict exists between the needs of the organization — to operate efficiently — and the needs of the users — to get real help from a trusted human.
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Adobe is shaking up the digital document landscape by evolving its Document Cloud to support enhanced digital experiences.
This morning’s announcements, as wide-reaching as last year's launch of Document Cloud, includes new partnerships between Box and Microsoft OneDrive that will enable users to access their documents in these third-party cloud services.
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Gartner made only one change to its leaderboard for multichannel campaign management software vendors in its latest industry report.
The Stamford, Conn.-based research firm booted Teradata from the leaders spot, demoting it to a "niche player" alongside 10 other vendors. Five other companies — IBM, SAS, Oracle,
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Keeping up with the proverbial Joneses can be exhausting among suburban neighbors. But when your neighbors are analytics powerhouses Adobe and Google, the work of keeping up falls to the entire neighborhood of marketing managers.
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The future of Lexmark has been the subject of considerable speculation and rumor for more than six months. Lexmark got the ball rolling by announcing it was seeking “alternative strategies” to increase the company’s valuation.
Over the past week, rumors have been circulating that both a private fund and PC maker Lenovo could be interested in buying the firm.
And a comment from the president of Lexmark Enterprise Software at the company's annual user conference this week added
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Adobe and Dropbox have finally given Android users parity with iOS users.
When the two companies signed an integration deal last October, Adobe added a drag-and-drop Workflow Designer, enhanced electronic signatures and Enterprise Mobility Management and Signature Capture to its Document Cloud.
In November, Adobe announced that iOS devices
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LAS VEGAS — A company that promises to help take the guesswork out of website optimization and provide enterprises with actionable insights won the top award at the annual three-day Adobe Summit here last week.
Clicktale was named the Adobe Marketing Cloud Innovation Partner of the Year for its unique
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A Cambridge, Mass. technology company wants to use its data science expertise to help federal researchers fight against cancer.
Tamr sent a letter to the White House and offered free use of its big data platform. The White House’s Cancer Moonshot Task Force, led by Vice President Joe Biden,
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LAS VEGAS — There's nothing like the feeling of getting in on a secret, which explains the allure of Summit Sneaks at Adobe Summit here this week.
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LAS VEGAS — Adobe VP of Strategy John Mellor kicked off the second day of the Adobe Summit here yesterday in a most unusual way: singing a duet with Donny Osmond to warm up the crowd of 10,000 attendees.
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LAS VEGAS — At the Adobe Summit here this week, the message is to make customer experience the priority.
But the concept is more challenging than it may seem in a world where technology has disrupted old ways of connecting and created new pathways that marketers and advertisers are
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LAS VEGAS — The Adobe Summit opened here today with a central message that is at once obvious yet challenging: Put the customer experience first, even ahead of products and services.
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LAS VEGAS — Adobe’s premier digital marketing conference is finally here, with a host of celebrities including actor George Clooney, soccer great Abby Wambach and even Donny Osmond — perhaps best known to Baby Boomers as the teen who sang Puppy Love — all poised to share their marketing
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