Articles
Tag: adobe (page 9)
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Gartner Says These Vendors Lead in Digital Customer Analytics
CMOs need advanced analytical tools and techniques to understand digital experience, how prospects and customers behave and ultimately how to optimize marketing and advertising campaigns. In short, they need to understand strategic objectives, analyze processes and adopt the technology to support those processes to keep pace with channel-hopping prospects and customers. So
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Can Salesforce Offer Optimum DX Without Web CMS?
Web Content Management Systems (Web CMS) are the backbone of digital experience (DX) delivery — at least if you listen to Forrester Research analyst Ted Schadler. In a Forrester Wave for Web Content Management platforms in February, he wrote: "Along every step of the customer journey, from discovery to engagement, companies
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News You Can Use: Livefyre, Salesforce, Picturepark
The latest in integrating, funding, searching and translating from Paris of the West, the City of Lakes, the Coal State, the Land of the Midnight Sun, Helvetia and the Land of Hope and Glory. Catching Livefyre San Francisco-based Livefyre is integrating with the Salesforce Community Cloud to help customers combine
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Doc Mgt Roll-Up: It's Time to Transition to Digital
Surprise, surprise: companies that use paper documents waste a lot more time than those that use digital applications. That's the word from Software Advice, which just conducted a survey to determine the advantages of digitized documents. Software Advice is a Gartner company that reviews software and offers advice to
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It's an App-y Day for Adobe Marketing Cloud
Adobe integrated two of its eight marketing cloud pillars today. The goal: to help marketers understand how their apps perform in real time and allow them to test the performance of apps after they’re downloaded. The San Jose, Calif.-based marketing cloud giant integrated Adobe Target and Adobe Analytics. The
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Understanding the Adobe DX: Lessons from EVOLVE'15
Most vendor sponsored technology conferences are rah-rah parties where the believers come to hear the evangelists. Sure, real world presentations are made and product roadmaps are revealed. But it’s almost as if rose-colored glasses are handed to everyone as they walk through the door.
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Adobe Gives You a New Way to Shop: In Videos
Raise your hand if this sounds familiar: you’re watching a video on a retail site, and see a great jacket featured that you wanted more details about. The video ends, you click to the website, search for a bit without success and ... lose interest. With Adobe’s new Shoppable Video
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Adobe Social Wants Marketers to Think Visual
Adobe is beefing up one of the pillars of its Adobe Marketing Cloud. The software giant today announced tighter integrations between Adobe Social’s mobile application and its photo editor app in a move officials promised will help marketers create visual campaigns faster.
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Rackspace's New Adobe Experience Manager Play
What do you do if you can’t find an architect for Adobe Experience Manager (AEM), but still want to use it? Rackspace is offering companies of all sizes a possible solution with today's announcement of Rackspace Managed Cloud For AEM (RSAEM).
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Gartner's WCM Leaders Reveal What's on the Horizon
Web Content Management vendors are “chasing the idea of digital experience and better engagement,” said Gartner analyst Mick MacComascaigh. Most vendors have streamlined their approach to align their trajectory with those customer-centric goals, but the pace of their progress varies, MacComascaigh told CMSWire.
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Adobe Simplifies Digital Publishing Suite
Like Adobe 's Digital Publishing Suite? Now you may like it even more because you won't need coders or the help of the IT department to use it, Adobe claims. It’s one of the central themes the San Jose, Calif.
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News You Can Use: Vidyard, Moovweb, More
The latest in awards, translation, funding and joining from the Heartland Province, the Spirit of America, the Beehive State and God's Own Country, the City of the World’s Desire and the Sunny State.
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Why Digital Marketers Don't Fear the End of Flash
To hear the Wall Street Journal tell it, Adobe's Flash might as well hang it up right now. The paper recently concluded that the software application is a "top contender for the technology dead pool." Why? Because the tech industry is tired of what they perceive to be the
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The Adobe-Microsoft Deal: Good for Marketers
Adobe-Microsoft Alliance
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