Articles
Tag: adobe (page 9)
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Sitecore Takes on the Competition with Version 8 #SYMNA
With about 1,000 digital marketing vendors competing in an arms race, Sitecore's CEO made it clear today that he intends to be among the superpowers. Michael Seifert complained at the start of the Sitecore Symposium that the current chaos among vendors isn't serving marketers.
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A Bigger iPhone Will Just Make My Butt Look Big
Everyone's excited about the prospect of an iPhone with a bigger screen. Except, apparently, me. Why do I want a bigger phone when the pockets in my jeans are still the same size? At the risk of sounding trite and lame and, yes, sophomoric, size isn’t everything.
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In Web Analytics Ranking World, Another Choice Emerges
Who's got the best web analytics software? Forrester Research stands by these guys in its Wave for web analytics released in May. Forrester's not the only one ranking analytics. Or ranking anything, as we just learned this week with Gleanster Research. The latest to flex its ranking muscles is
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Don't Leave Money on the Table With Sales Slipups
Are sales inefficiencies costing your company millions? A recent survey by Apttus and Adobe found many organizations polled admit to profit-eroding problems ranging from flawed sales processes, inaccurate quotes and inexact sales forecasts.
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Buy or Build a Marketing Cloud?
Nearly 400 attended the first Marketing Technology Conference at the Seaport Hotel in Boston this week to make sense of the more than 1,000 digital marketing technologies in more than 40 categories available today. Bottom line: marketers want digital technology that works for their organizations.
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Did Forrester Get Its Digital Experience Wave Right?
If it hasn't sunk in yet for digital experience providers, let's remind them: Forrester sees no leaders in digital experience delivery platforms. The results came from the research giant's first Forrester Wave for Digital Experience Delivery Platforms.
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Choose the Right Path to Mobile
We're more than halfway through 2014 -- the year when mobile usage will surpass desktop computing -- but many marketers and technologists are still scratching their heads about the best way to create a satisfying experience for mobile customers. "Mobile is going to be there all the time.
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Forrester Wave: No Leaders in Digital Experience Delivery
No one, says Forrester. In its first Forrester Wave for Digital Experience Delivery Platforms, released today, analysts said no vendor offers a truly "end-to-end solution." "Overall completeness and adoption" in this space is "middling," according to analysts. Unified platforms are "more myth than reality," they wrote in the Wave.
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Marketers Like Oracle Cloud's Summer Releases #interact14
It's one thing to spend a couple of billion dollars acquiring digital marketing technologies and another to make them truly useful to today's marketers.
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Adobe and Neolane, 1 Year (and a Few Days) Later
Quick, what's the first thing you think of when you hear the name Adobe? Five years ago the answer might have been Photoshop or InDesign. While those words still come to mind when you hear Adobe today, chances are you are just as likely to think Marketing Cloud.
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Oracle: Our Marketing Cloud Is the Biggest #Interact14
Oracle kicked off its Interact 2014 conference today by noting it has added 350 marketing applications and data partners in the past year. That's resulted in "the industry's largest marketing technology ecosystem." As part of that, Oracle said its AppCloud now includes 235 fully integrated apps. Its BlueKai program has
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Forrester: Move Faster on App Development
Developing great apps takes time, but in the age of the customer that time is measured in days and weeks -- not months. Customers simply aren't going to wait for their smartphones to grow outdated while the IT staff designs, hand-codes, tests and finally releases a new app.
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In a 'Troubled' WCM Sector, Analysts See 3 Innovators
Fireworks may explode in the night sky as the US celebrates the Fourth of July weekend, but things are much quieter in the web content management market.
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A Cheaper Alternative to Marketing Analytics
If 2012 was the year of the cloud and 2013 saw broad acceptance of big data, 2014 could go down as the year of cheaper analytics. The year has been filled with announcements of new features from scores of vendors of all sizes, from SaaS providers like Gainsight and gShift
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