Articles
Facebook, Apple and Google are taking steps to give consumers more power over what they do or don't see. Why don't digital marketers follow suit?
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Hype about machine learning in the media industry abounds, but once you move past the buzz, there are also a lot of practical applications for the technology.
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The European Commission just slapped Mountain View Calif.-based Google with a $2.7 billion fine for favoring its own shopping services in its search results.
The European Commission is the executive arm of the European Union.
For a company that made $90.
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Verizon closed its $4.5 billion acquisition of Yahoo’s core business this week and with it came Yahoo CEO Marissa Mayer's resignation and news of layoffs.
Reuters news agency reported Verizon will slash at least 2,000 jobs as it integrates Yahoo into AOL, which Verizon bought two years ago.
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After a dismal first earnings report showing losses of $2.2 billion, you could argue that Facebook (and by extension, Instagram) has Snapchat on the ropes. Facebook founder Mark Zuckerberg himself conceded that he and his family of apps were, “a little bit late to the trend initially around making cameras
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Holiday weekends aren't normally a time when vendors upgrade or release new products. However, this Memorial Day weekend, Google made an exception. It added a new Personal Tab to its search engine to help users find personal information more effectively.
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When I was young, driving down a lonesome country road, seeing a billboard was a nice diversion from the black and white boredom of daily life. Being interrupted from the monotony was a welcome surprise in a world where there was lots of time to kill.
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The plot for the Kendall Jenner ad was the standard industry fare that has been peddled for 50 or more years. What was surprising was the reaction to it.
Pepsi makes a product that, when drunk in sufficient quantities, makes you more likely to become obese and diabetic.
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This is the year more advertisers will shift their marketing dollars to digital out of home (OOH) as the space gains traction and acceptance. As CMSWire readers have heard before, OOH — one of the more conventional ad channels — is ripe for transformation by mobile data.
With location
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The first decade of programmatic video began in 2008 when the Interactive Advertising Bureau (IAB) released the Video Ad Serving Template (VAST) followed by the launch of the first video demand-side platforms DSP’s and exchanges.
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Bad ads serve no useful purpose for legitimate publishers, advertisers, website visitors or AdTech companies. On the contrary, the proliferation of bad ads threatens the growth of programmatic marketplaces.
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Programmatic. So much promise. Such a dubious reputation.
Is it killing the industry it was supposed to revitalize? Or simply a great partial solution in need of further refinement?
Love it or hate it, programmatic isn’t going anywhere. In fact, the latest estimates from Zenith’s Programmatic Marketing Forecasts project a
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2016 will be remembered for many things, but one trend that will definitely go down in infamy is fake news.
Fake news gained prominence during the US presidential election, potentially changing the election’s outcome and having real and serious repercussions.
Linda Popky, president of Leverage2Market Associates and author of the
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Marketers are demanding more from mobile ad campaigns.
In 2017, the issue of how trust can be brought back to the space will dominate the conversation as they sort the new demands going forward.
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