Articles
Tag: advertising (page 2)
-
New Tech, New Solutions: Why the Rise of AI Requires a New Kind of Transparency
Artificial intelligence is making advertising more effective, but it’s also making it more opaque.
Continue reading...
-
5 Things Brands Can Do To Win Back Customer Trust
Almost half of consumers, both B2B and B2C, do not trust brands. Here are 5 ways you can work to improve that stat.
Continue reading...
-
Google Chrome's Ad Blocker: Friend or Foe of Online Advertising?
A week after Google introduced its new native Chrome ad blocker, it appears to be having an impact already
Continue reading...
-
How Google's Chrome Ad-Blocker Could Change Digital Advertising
Google is rolling out native ad-blocking in Chrome that will likely have larger implications for the advertising industry. We asked experts what to expect.
Continue reading...
-
Don't Forget, Your Intrusive Ads Are Part of the Customer Experience
Facebook, Apple and Google are taking steps to give consumers more power over what they do or don't see. Why don't digital marketers follow suit?
Continue reading...
-
Machine Learning Will Transform the Advertising Industry
Hype about machine learning in the media industry abounds, but once you move past the buzz, there are also a lot of practical applications for the technology.
Continue reading...
-
EU Hits Google With $2.7B Antitrust Fine - But That's Not the Worst of It
The European Commission just slapped Mountain View Calif.-based Google with a $2.7 billion fine for favoring its own shopping services in its search results. The European Commission is the executive arm of the European Union. For a company that made $90.
Continue reading...
-
Verizon Closes Yahoo Deal, Announces Layoffs
Verizon closed its $4.5 billion acquisition of Yahoo’s core business this week and with it came Yahoo CEO Marissa Mayer's resignation and news of layoffs. Reuters news agency reported Verizon will slash at least 2,000 jobs as it integrates Yahoo into AOL, which Verizon bought two years ago.
Continue reading...
-
Snap Needs to Reinvent the Advertising Wheel
After a dismal first earnings report showing losses of $2.2 billion, you could argue that Facebook (and by extension, Instagram) has Snapchat on the ropes. Facebook founder Mark Zuckerberg himself conceded that he and his family of apps were, “a little bit late to the trend initially around making cameras
Continue reading...
-
New Google Tab Surfaces Personal Data in Search Results
Holiday weekends aren't normally a time when vendors upgrade or release new products. However, this Memorial Day weekend, Google made an exception. It added a new Personal Tab to its search engine to help users find personal information more effectively.
Continue reading...
-
The Customer Is Now the Advertiser
When I was young, driving down a lonesome country road, seeing a billboard was a nice diversion from the black and white boredom of daily life. Being interrupted from the monotony was a welcome surprise in a world where there was lots of time to kill.
Continue reading...
-
What the Pepsi Ad Tells Us About Millennials
The plot for the Kendall Jenner ad was the standard industry fare that has been peddled for 50 or more years. What was surprising was the reaction to it. Pepsi makes a product that, when drunk in sufficient quantities, makes you more likely to become obese and diabetic.
Continue reading...
-
Will Digital OOH Ad Spending Beat Social Media Spend in 2017?
This is the year more advertisers will shift their marketing dollars to digital out of home (OOH) as the space gains traction and acceptance. As CMSWire readers have heard before, OOH — one of the more conventional ad channels — is ripe for transformation by mobile data. With location
Continue reading...
-
A Decade of Programmatic Video: Where We've Been, What's Next
The first decade of programmatic video began in 2008 when the Interactive Advertising Bureau (IAB) released the Video Ad Serving Template (VAST) followed by the launch of the first video demand-side platforms DSP’s and exchanges.
Continue reading...
