Articles

Tag: advertising (page 4)

  • Are You Really Reaching Customers With TV Ads?

    Are You Really Reaching Customers With TV Ads?

    Few people are tuning in to watch '60-style variety shows on TV these days — and just as few people are tuning in to watch your ads. Smart marketers are reexamining the role of TV in the digital age and making relevant budget modifications.

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  • Yes, Malvertising Really Is This Bad

    Yes, Malvertising Really Is This Bad

    Malvertising — a form of online and, increasingly, mobile ad-related fraud — is getting frighteningly bad.  How bad is frighteningly bad? Well, besides costing the industry some $8 billion a year in costs and lost revenue it actually drove one security researcher to say that maybe, just maybe, ad blocking

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  • 9 Ways Mobile Advertisers Get Swindled

    9 Ways Mobile Advertisers Get Swindled

    By 2017, some 78 percent of mobile display ad spending will be placed via programmatic media, according to eMarketer, a New York-based consultancy that values the market at $20.45 billion. Mobile advertising's future, in other words, is clearly a programmatic one.

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  • Internet Ad Fraud Totals More Than $8B Annually

    Internet Ad Fraud Totals More Than $8B Annually

    Internet-related fraud has become a significant revenue hole for advertisers and publishers. It's especially eye-opening when you add up all the ways fraudsters are able to drain money from the digital ad ecosystem, which is what the New York City-based Interactive Advertising Bureau (IAB) just did in a report released

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  • This 1 Simple Thing Can Make Your Ads More Effective

    This 1 Simple Thing Can Make Your Ads More Effective

    Want to make your web advertising more effective? Then change direction — literally. New research from the University at Buffalo (N.Y.) School of Management claims the secret to effective web advertising is having the product change direction while moving across the screen.

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  • How to Keep Viewers from Skipping Your Video Ads

    How to Keep Viewers from Skipping Your Video Ads

    If video is a part of your advertising strategy — and it should be — a new report covering consumer behaviors and preferences in video advertising is a must-read. AdReaction Video, published by Millward Brown, includes survey insights from more than 13,500 multiscreen users in 42 countries.

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  • Dstillery Gives Marketers a DIY Solution to Find Data

    Dstillery Gives Marketers a DIY Solution to Find Data

    Dstillery, a company that uses big data to help marketers and ad agencies find new audiences, is giving its clients new self-service access to its tools. Until now, the 7-year-old company has offered its data science tools as a managed service, but this week, Dstillery opened up its data management platform (DMP) and

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  • Inside Facebook's 2-Click Mobile Advertising

    Inside Facebook's 2-Click Mobile Advertising

    Facebook promises to make things easy on its 1.31 billion mobile monthly active users who want to access content from advertisers. The Menlo Park, Calif.-based social media giant launched just launched its Lead Ad program that allows marketers and advertisers to place ads in Facebook news feeds that enable users

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  • How Can You Reach Customers Who Don't Listen? #DXS15

    How Can You Reach Customers Who Don't Listen? #DXS15

    Just between you and me and the screen on which you’re reading this, how many times do you block marketing and advertising — on your computer, your mobile device or your TV? Do you ever wonder if your customers do the same things with the materials you or your company

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  • Whaaaa.... Customers Don’t Trust Advertising?

    Whaaaa.... Customers Don’t Trust Advertising?

    Hard as it may be for some brands to accept, a new survey by the Salt Lake City-based Experticity finds there is a growing mistrust on the part of consumers for brands and their advertising. And yes, this includes the fun formats, like social media. As it happens, this finding

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  • Tell Me About ... Programmatic [Video]

    Tell Me About ... Programmatic [Video]

    Ali Plonchak works at Crossmedia, a New York City-based media agency. Plonchak is a group director and responsible for agency development. CMSWire caught up with her near the company's Los Angeles office for a quick tutorial on the process of buying and selling advertising through automation — a concept known more commonly as programmatic She shares her thoughts in an easily consumable 2-minute video snack in the inaugural edition of a CMSWire feature called Tell Me About. Buying and Selling Digital Media Programmatic

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  • Advertising Co-Op Programs: Obsolete or Just Outdated?

    Advertising Co-Op Programs: Obsolete or Just Outdated?

    Traditional advertising co-op programs are woefully outdated in today’s digital environment, and much too complicated for local businesses to participate in, according to a new study. Sponsored by Netsertive, The Changing Face of Co-Op Programs also revealed at least $14 million of co-op funding is unused — almost double the

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  • Collapse in Trust is a Good Thing

    Collapse in Trust is a Good Thing

    For too long people have placed blind trust in organizations and brands, which has only led to manipulation and abuse. Society is now entering a new phase of healthy skepticism. Only 24 percent of US citizens think the news media try to report on news without bias.

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  • OMG Marketers: Enough Already with Millennials

    OMG Marketers: Enough Already with Millennials

    Could everyone please shut up about millennials? They're not exotic creatures from the lost continent of Atlantis, for the love of money mobile wallets. They're just young adults. In spite of ongoing efforts to lionize them, they're not much different from you and mewhen we were the same age

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