Articles
Tag: advertising (page 4)
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How Marketers Can Improve Their Programmatic Ad Output
There has been a surge in programmatic buying among online marketers in the past two years. A recent review by the Association of National Advertisers (ANA) and Forrester, found 79 percent of buyers surveyed bought programmatically in the past year, more than doubling the results of a similar survey in
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Ad Campaign Performance, Viewability & 5 Metrics That Matter Most
Today, publishers are developing or acquiring more advanced technologies, digital strategies and ad formats in efforts to boost revenue and provide greater value for advertisers.
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China's iPinYou Enters US Market in Partnership with Twitter-Owned MoPub
iPinYou, one of China's largest programmatic ad buying platform, is tackling the US market with a local base and a partnership with MoPub.
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Twitter Monetizes Videos With Amplify Publisher Program
Twitter plans to share ad revenue with video creators who upload their content to the microblogging platform. Through its Amplify Publisher Program, San Francisco-base Twitter will give US video creators multiple new ways to monetize content. According to a blog post by Guy Snir, director of product management at
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Chinese Consortium Buys Ad-Tech Company Media.net for $900M
Media.net’s acquisition is the largest ad-tech deal to date for the industry.
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Advertising Evolves to Recognize People, Not Devices
Each day, customers have countless opportunities to engage with brands and brands have countless opportunities to engage with customers. Sixty percent of US adults use multiple devices every day, creating a highly connected, yet disparate audience.
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Will the Real Premium Publishers Please Stand Up?
If you have ever asked for an advertising budget from a digital media planner, you’ve most likely been told, “We only work with premium publishers.” Working for an ad network early on, I remember carefully choosing publishers for media campaigns that would satisfy a brand’s appetite for premium.
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Online Ads Still Annoying Consumers
The latest American Customer Satisfaction Index e-business report shows that advertising is weighing down customer satisfaction.
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What Instagram’s Algorithm Change Means for Marketers
Instagram can be addicting, overwhelming and entertaining in equal parts. Since its launch in October 2010, the social media platform has grown to over 400 million active users on the site, who post on average over 80 million photos and videos a day. That's a lot of content.
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Chinese Marketers Offer $148M for Mobile Ad Platform
A Beijing-based marketing communications group has offered $148 million to acquire San Francisco-based Smaato, a real-time advertising platform for mobile publishers and app developers. Spearhead Integrated Marketing Communication Group's offer is subject to company and regulatory approvals.
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How to Eliminate Mobile Ad Fraud for Good
Mobile ad fraud is a multifaceted issue: it’s difficult to identify, and once victimized, advertisers have an even harder time proving that the fraud occurred in the first place. Three key patterns signify fraudulent behavior affecting marketers today.
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Ad Industry Group Forms Program to Fight Digital Fraud
Advertisers, digital marketers and publishers are fighting back against internet-related fraud, which siphons an estimated $8.2 billion annually from the US digital advertising supply chain. Ad fraud is defined as the deliberate practice of attempting to serve ads that have no potential to be viewed by a human user
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5 Ways to Improve Programmatic Ad Transparency
The New York City-based Interactive Advertising Bureau (IAB) recently launched a programmatic transparency calculator aimed at providing “advertisers and publishers with a granular, partner-specific evaluation of their … costs as a percentage of their effective CPM.” It’s thought provoking. It’s asking all the right questions.
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Google Wins With Right-Side Ad Change, Adobe Says
More than two months after Google removed paid ads from the right side of its search engine result page (SERP), Adobe has some encouraging news. Overall, the change seems to generated a positive impact for most advertisers and consumers.
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