Articles
Tag: advertising (page 4)
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Chinese Consortium Buys Ad-Tech Company Media.net for $900M
Media.net’s acquisition is the largest ad-tech deal to date for the industry.
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Advertising Evolves to Recognize People, Not Devices
Each day, customers have countless opportunities to engage with brands and brands have countless opportunities to engage with customers. Sixty percent of US adults use multiple devices every day, creating a highly connected, yet disparate audience.
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Will the Real Premium Publishers Please Stand Up?
If you have ever asked for an advertising budget from a digital media planner, you’ve most likely been told, “We only work with premium publishers.” Working for an ad network early on, I remember carefully choosing publishers for media campaigns that would satisfy a brand’s appetite for premium.
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Online Ads Still Annoying Consumers
The latest American Customer Satisfaction Index e-business report shows that advertising is weighing down customer satisfaction.
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What Instagram’s Algorithm Change Means for Marketers
Instagram can be addicting, overwhelming and entertaining in equal parts. Since its launch in October 2010, the social media platform has grown to over 400 million active users on the site, who post on average over 80 million photos and videos a day. That's a lot of content.
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Chinese Marketers Offer $148M for Mobile Ad Platform
A Beijing-based marketing communications group has offered $148 million to acquire San Francisco-based Smaato, a real-time advertising platform for mobile publishers and app developers. Spearhead Integrated Marketing Communication Group's offer is subject to company and regulatory approvals.
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How to Eliminate Mobile Ad Fraud for Good
Mobile ad fraud is a multifaceted issue: it’s difficult to identify, and once victimized, advertisers have an even harder time proving that the fraud occurred in the first place. Three key patterns signify fraudulent behavior affecting marketers today.
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Ad Industry Group Forms Program to Fight Digital Fraud
Advertisers, digital marketers and publishers are fighting back against internet-related fraud, which siphons an estimated $8.2 billion annually from the US digital advertising supply chain. Ad fraud is defined as the deliberate practice of attempting to serve ads that have no potential to be viewed by a human user
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5 Ways to Improve Programmatic Ad Transparency
The New York City-based Interactive Advertising Bureau (IAB) recently launched a programmatic transparency calculator aimed at providing “advertisers and publishers with a granular, partner-specific evaluation of their … costs as a percentage of their effective CPM.” It’s thought provoking. It’s asking all the right questions.
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Google Wins With Right-Side Ad Change, Adobe Says
More than two months after Google removed paid ads from the right side of its search engine result page (SERP), Adobe has some encouraging news. Overall, the change seems to generated a positive impact for most advertisers and consumers.
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Forrester Says 'Stop Marketing to Your Customers' #aadigital
NEW YORK CITY — You can't tell people what to buy anymore. Now you have to go beyond product pitches and memorable jingles to engage and excite them: You actually have to take the time to build digital relationships with them by turning your marketing messages into marketing experiences.
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Marketers Debate Medium for Publishers, More at #aadigital
NEW YORK CITY — Digital advertisers and marketers are gathering here today and tomorrow to ponder seismic shifts in customer engagement — and grapple with a fast approaching ad-free future. At the Ad Age Digital Conference at Pier 36 in Lower Manhattan, the conversation focused on how innovation and creativity
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Deloitte Launches Digital Video Engagement Platform #AdobeSummit
LAS VEGAS — At the Adobe Summit here this week, the message is to make customer experience the priority. But the concept is more challenging than it may seem in a world where technology has disrupted old ways of connecting and created new pathways that marketers and advertisers are
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Wired to Misfire on Ad Block Paywall?
Oh, irony: the website that claims to have created the banner ad is complaining that people are blocking them. Yes, WIRED.com joined the small but growing list of websites complaining and then doing something about ad blocking software. Wah, the publication states. More than 20 percent of our traffic comes from readers who use ad blockers. So we’ll show you and will be restricting access to content for those people. Don’t like it? Then put WIRED on your ad blocker’s whitelist. Or pay $1 a week and get ad-free viewing. No Free Lunch There are a
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