Articles
Tag: advertising (page 4)
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9 Ways to Grow Your Brand Online, Like The Pros
I never understood the importance of brand until I saw brand in action. In many cases I believed having the best product and experience was enough and brand was just a name, something that came with a nice logo. I was wrong. A great brand represents an entire experience.
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Ad Fraud: The Biggest Risk Is Dirty Data
When we talk about mobile ad fraud prevention, we usually think of it in terms of financial theft. Someone is taking our money, and only pretending to give us something for it.
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Draper vs. Crane: The Battle Between Ad Creative & Media Departments
Don Draper is considered by many to be an iconic personality of the advertising world. Although fictional, the Draper name is synonymous with other well-known advertising titans such as Ogilvy, McCann, Saatchi and others.
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How to Justify Higher Mobile Ad Spend in 2017
It’s no secret that we live in a mobile-first world. Consumers today spend more time running searches, interacting with social media, and engaging with digital content and email on mobile devices than on desktops and laptops. According to Google, more than 50 percent of all searches and web traffic
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How to Take Advantage of Video-On-Demand & Keep Viewers Engaged
Over the past 10 years, the video delivery business has undergone a seismic shift: more companies are moving into the over-the-top content (OTT) space as traditional TV services are looking into new ways to grow their businesses.
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This Small Business Saturday, It's All About Location
At the height of the Thanksgiving shopping season, Small Business Saturday inspires millions of Americans to visit local stores. Last year, over 95 million consumers shopped local. They spent $16.
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Ad Blockers: A Wake-Up Call, Not a Solution
The recent acceleration of ad blocking points to a growing dichotomy between digital publishers and consumers. This is not to say consumers outwardly deny what advertising underwrites; many are certainly aware and even willing to pay for ad-free alternatives.
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How Marketers Can Improve Their Programmatic Ad Output
There has been a surge in programmatic buying among online marketers in the past two years. A recent review by the Association of National Advertisers (ANA) and Forrester, found 79 percent of buyers surveyed bought programmatically in the past year, more than doubling the results of a similar survey in
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Ad Campaign Performance, Viewability & 5 Metrics That Matter Most
Today, publishers are developing or acquiring more advanced technologies, digital strategies and ad formats in efforts to boost revenue and provide greater value for advertisers.
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China's iPinYou Enters US Market in Partnership with Twitter-Owned MoPub
iPinYou, one of China's largest programmatic ad buying platform, is tackling the US market with a local base and a partnership with MoPub.
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Twitter Monetizes Videos With Amplify Publisher Program
Twitter plans to share ad revenue with video creators who upload their content to the microblogging platform. Through its Amplify Publisher Program, San Francisco-base Twitter will give US video creators multiple new ways to monetize content. According to a blog post by Guy Snir, director of product management at
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Chinese Consortium Buys Ad-Tech Company Media.net for $900M
Media.net’s acquisition is the largest ad-tech deal to date for the industry.
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Advertising Evolves to Recognize People, Not Devices
Each day, customers have countless opportunities to engage with brands and brands have countless opportunities to engage with customers. Sixty percent of US adults use multiple devices every day, creating a highly connected, yet disparate audience.
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Will the Real Premium Publishers Please Stand Up?
If you have ever asked for an advertising budget from a digital media planner, you’ve most likely been told, “We only work with premium publishers.” Working for an ad network early on, I remember carefully choosing publishers for media campaigns that would satisfy a brand’s appetite for premium.
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