Articles
Tag: advertising (page 9)
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LeadSift Promises Smarter Ad Targeting through Twitter
Twitter has yet to reach its full potential when it comes to ad targeting. The social networking site has long been playing catchup to Facebook, which launched its email-based targeting service in 2012. Twitter didn’t announce its “tailored audiences” service until this past January.
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Friday Fun Day: Insider's Guide to Facebook Image Sizes
Facebook may generate a lot of hate. But it generates even more interest — especially from marketers who struggle daily to keep up with its ever changing guidelines on how and what to do everything from encourage page "likes" to keep customers engaged.
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AdStage Invites Clients to Build Their Own Algorithms
AdStage today introduced a simple tool that allows its 1,000 beta customers to build their own algorithms for placing ads across the four networks it currently serves: Google AdWords, LinkedIn Ads, Facebook and Bing Ads. The company's 11 engineers tried to find the right algorithm themselves, but
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Yep, Facebook Generates a Lot of Hate
Let's face it, social media networks are annoying ... but we can't live without them. Especially Facebook. The controversy around the social media giant's re-launch of Facebook Messenger has once again stirred up a nest of privacy concerns. Like all social networks, Facebook has benefits and warts.
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Facebook Shuts the Gate on Likes
Here's disappointing news for every consumer who likes to "like" a page on Facebook just to get a $10 off coupon or a by-one-get-one-free offer.
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The Future is Programmatic
Since the first banner ad was served in 1994, digital media has been on a steady course of evolution.
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CPM Rises, CPC Drops for Facebook Advertisers
Advertisers are becoming more sophisticated in their Facebook advertising strategy. That's one of the key takeaways in the latest data about global Facebook advertising from social marketing software provider SHIFT. Of course, Facebook is a big target, with seven percent of the total digital ad spending in the world.
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TubeMogul, YuMe Could Benefit from Ad Budget Shifts
Last week’s successful IPO from Emeryville, Calif.-based TubeMogul, provider of a digital video ad platform, shined the spotlight back on other players in the sector, including Redwood City, Calif.-based competitor YuMe. Both companies are poised to benefit from major brands shifting more of their TV advertising spending to
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Digital Ad Alliance Boss: We Can Police Ourselves
The biggest challenge in mobile marketing may not be what the technology can do, but how the benefits of data-driven ads affect the privacy of the consumers they target. Much has been said about the "creepy" factor of compiling information about your kids, location, financing and health.
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Fed Regulator Tells Marketers: Be Careful with Data Collection
Marketers recite the benefits of mobile tracking like a mantra: It helps give consumers the information they want at the exact time and place they want and need it.
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Google Joins Publishers, Marketers in Video Ad Marketplace
There's no denying the power of television advertising. Josh Jacobs, global CEO of Accuen and president of Platforms and Partnerships at the Omnicom Media Group, admitted this in a videoconference today with Google. Television offers "great story-telling," Jacobs told the Google customer advisory board audience today.
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Mail-In Rebates: Annoying Customers, One UPC Code at a Time
Hey Procter & Gamble, you can keep that $15 prepaid card you tricked me into earning by buying $50 worth of your products. I've never had much talent for jumping through hoops. And frankly, a lousy $15 is too little of an incentive to force me to learn now.
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Quaero Reinvents Itself (Again) After Buyout
Everything old is new again at Quaero. Fifteen years after it was founded, the data analytics company is a start-up again — now that it bought itself back from the parent company, CSG, that had acquired it in 2008.
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Marketers: Brace for the Impact of the Internet of Things
As more devices become connected to the Internet of Things (IoT), our already hyper connected lives are becoming even more immersive. But the connected device space is still struggling to find heterogeneity.
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