Articles
Tag: advertising (page 9)
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Facebooks Expands "Offers" to Include Online Businesses
Facebook is continuing to tune its advertising options in advance of its highly anticipated initial public offering (IPO). The company has repeatedly made major changes to its ad services over the last year.
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Microsoft Rebrands Small & Medium Business Advertising to Bing
Microsoft has renamed its small and medium business (SMB) targeted Microsoft Advertising to Bing. The company hopes the move will boost sales by giving advertisers a cue that they are buying traffic on Microsoft’s search engine.
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Tumblr Changes its Tune on Ads Starting May 2
"We're pretty opposed to advertising. It really turns our stomachs.
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Yahoo Cans 2,000, Aims to be Leaner and More Innovative
As widely rumored, Yahoo has just announced 2,000 redundancies spread across many of its units, as the company aims to slim down, focus on core profitable areas and return to looking after users and advertisers.
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Rich Media, Video Ads Make Bigger Impression Than Standard Banners
The Web is moving away from static displays and web pages, and even advertising companies are warming up to the trend of using rich media in their campaigns.
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Digital Publishing Insights: Interactive Ads & Paywalls #AdobeSummit
I love to walk into Business Depot and smell all that fresh, unused paper just waiting for my pen. I also love my print magazines. But what I saw at the Adobe Summit last week was enough to make me consider the alternative -- digital magazines -- as almost too
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Free, Ad-Supported Mobile Apps Drain Batteries Faster, Consume More Data
If you're planning to hold off on spending US$ 0.99 for a mobile app to get the free version instead, you might want to think twice.
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Yahoo Sues Facebook Over Advertising, Search and Privacy Patents
In the last flailing act of a wounded beast, Yahoo won't do the decent thing and go quietly into the night, but will throw lawsuits at anyone it can claw some money from. The latest target is Facebook and the weapon of choice, some super-simple patents.
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Facebook Introduces New Advertising Options
If you have been thinking, “What I would really like to see on Facebook is more obvious advertising,” your wish is about to be granted. Rumors have been swirling that Facebook is on the verge of rolling out big changes in its advertising system.
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Super Bowl Game Day Results: M&Ms Proved Giant Success
Super Bowl 2012 was met with a giant ‘eh,’ (unless of course, you were a Giant). The game, while a close match-up, was decidedly lackluster; the commercials were mildly entertaining; and integrated marketing was often without effective execution.
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Facebook Opens Its Doors: Zuckerberg Says Business as Usual
Not sure if you heard, but Facebook went public yesterday. The news, while no surprise to most, quickly became the subject of widespread debate, with everyone from Wall Street analysts to Silicon Valley Porsche dealers considering the financial impact of the decision.
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With Tynt Acquisition, 33Across Broadens Reach into Publishing
Careful when hitting Ctrl-C or Cmd-C. You might just be sending identifiable user data to a server somewhere. Such technologies have their uses in brand marketing, after all, considering the amount of content that users read every day.
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Mobile Moves Ahead of Print for Reading, Ads Slow to Follow
Use of mobile devices to consume information (news, books and other media) is rapidly leaving the printed word for dead. Yet, old habits die hard among advertisers who stick limpet-like to print advertising.
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Google Resorts to Advertising its Social Network
Google used to hate advertising, in fact it was proud that others did its advertising for it. That's not the case with Google+, so the company has had to produce some promos to show off the service.
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