Articles
Tag: advertising (page 9)
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Length is Everything [Infographic]
All that stuff about size is silly. The real thing to worry about is "How long should it be?" — the question every student has asked since a teacher assigned a report on topic (fill in the blank) for homework.
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Americans Prefer Free Apps with Ads, Poll Finds
Two-thirds of Americans want to control which companies can send ads to their smartphones or collect data about them, according to an advertising industry-sponsored poll released today. The poll, conducted by Zogby Analytics for the Digital Advertising Alliance (DAA), also found consumers would prefer free apps with ads over ad-free
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Shopzilla Rebrands as Connexity
You probably saw this coming. In June, Shopzilla, the shopping search engine, branded three newly-combined business units as Connexity — the name of the programmatic media buying startup it acquired in February. Today, the Las Angles-based marketing technology provider took the next logical step and officially rebranded as Connexity.
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Move Over, Google AdWords?
Amazon may be trying to step on Google's online advertising toes. The online web shopping giant is producing software for placing ads online much like its long-time cyber nemesis does so well with Google Adwords, according to a report in the Wall Street Journal. What will they do? Replace
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LeadSift Promises Smarter Ad Targeting through Twitter
Twitter has yet to reach its full potential when it comes to ad targeting. The social networking site has long been playing catchup to Facebook, which launched its email-based targeting service in 2012. Twitter didn’t announce its “tailored audiences” service until this past January.
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Friday Fun Day: Insider's Guide to Facebook Image Sizes
Facebook may generate a lot of hate. But it generates even more interest — especially from marketers who struggle daily to keep up with its ever changing guidelines on how and what to do everything from encourage page "likes" to keep customers engaged.
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AdStage Invites Clients to Build Their Own Algorithms
AdStage today introduced a simple tool that allows its 1,000 beta customers to build their own algorithms for placing ads across the four networks it currently serves: Google AdWords, LinkedIn Ads, Facebook and Bing Ads. The company's 11 engineers tried to find the right algorithm themselves, but
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Yep, Facebook Generates a Lot of Hate
Let's face it, social media networks are annoying ... but we can't live without them. Especially Facebook. The controversy around the social media giant's re-launch of Facebook Messenger has once again stirred up a nest of privacy concerns. Like all social networks, Facebook has benefits and warts.
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Facebook Shuts the Gate on Likes
Here's disappointing news for every consumer who likes to "like" a page on Facebook just to get a $10 off coupon or a by-one-get-one-free offer.
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The Future is Programmatic
Since the first banner ad was served in 1994, digital media has been on a steady course of evolution.
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CPM Rises, CPC Drops for Facebook Advertisers
Advertisers are becoming more sophisticated in their Facebook advertising strategy. That's one of the key takeaways in the latest data about global Facebook advertising from social marketing software provider SHIFT. Of course, Facebook is a big target, with seven percent of the total digital ad spending in the world.
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TubeMogul, YuMe Could Benefit from Ad Budget Shifts
Last week’s successful IPO from Emeryville, Calif.-based TubeMogul, provider of a digital video ad platform, shined the spotlight back on other players in the sector, including Redwood City, Calif.-based competitor YuMe. Both companies are poised to benefit from major brands shifting more of their TV advertising spending to
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Digital Ad Alliance Boss: We Can Police Ourselves
The biggest challenge in mobile marketing may not be what the technology can do, but how the benefits of data-driven ads affect the privacy of the consumers they target. Much has been said about the "creepy" factor of compiling information about your kids, location, financing and health.
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Fed Regulator Tells Marketers: Be Careful with Data Collection
Marketers recite the benefits of mobile tracking like a mantra: It helps give consumers the information they want at the exact time and place they want and need it.
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