Articles
Tag: advertising (page 9)
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What B2B Marketers Can Learn from Super Bowl Advertisers
$4.5 million. That’s the record-breaking, going rate at NBC for a 30-second spot in this year’s Super Bowl, according to AdWeek. And brands are doing everything they can think of to squeeze the most value out their hefty investments. From Doritos’ “Crash the Super Bowl ” campaign,
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Free Mobile Ad Network Buoys Local Business
The team at mobidart says it’s time to bring consumers and local business back together, and with today’s launch of the company’s free mobile ad network, it's one step closer to making it happen.
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IgnitionOne: We've Solved the Major Mobile Marketing Challenge
Marketers rely on cookie-based attribution technology to gain insight about customers on desktops. But they need better sources of information on mobile — and New York City-based IgnitionOne claims it can help. IgnitionOne just debuted MobileAssist, a solution that helps marketers track cross-device conversions.
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Would You Pay to Not See Google Ads?
Who would have thought it? Google will now let you pay to avoid seeing its ads. Through a new service called Contributor, launched last night, Internet users can opt-out of Google ads for a fee of $1 to $3 dollars a month.
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Publicis Acquires Sapient for $3.7B, Vows Digital Dominance
Publicis Groupe acquired fellow global digital agency Sapient for $3.7 billion today. To put that into perspective, it's more than Oracle's acquisitions of Responsys and Eloqua — and more than Salesforce's purchase of ExactTarget. Publicis means business in the digital age.
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Facebook Flexes Its Mobile Muscle, Lifts Profit 90%
If there were any doubts about Facebook's momentum after Twitter's disappointing financial outlook, they vanished yesterday when the social network exceeded earnings expectations with a third-quarter profit that jumped 90 percent from a year ago. Marketers found a lot to like in Facebook's quarterly report.
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Ad Forecasters Offer 'Mildly Bizarre' Glimpse of the Future
There are two things all advertising geeks love: graphics and numbers – lots and lots of numbers. You can positively hear the crunching sound of those digits whenever you’re in the presence of anyone in an advertising-related industry. (Full disclosure, I once worked for an advertising agency in Chicago.) With
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Length is Everything [Infographic]
All that stuff about size is silly. The real thing to worry about is "How long should it be?" — the question every student has asked since a teacher assigned a report on topic (fill in the blank) for homework.
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Americans Prefer Free Apps with Ads, Poll Finds
Two-thirds of Americans want to control which companies can send ads to their smartphones or collect data about them, according to an advertising industry-sponsored poll released today. The poll, conducted by Zogby Analytics for the Digital Advertising Alliance (DAA), also found consumers would prefer free apps with ads over ad-free
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Shopzilla Rebrands as Connexity
You probably saw this coming. In June, Shopzilla, the shopping search engine, branded three newly-combined business units as Connexity — the name of the programmatic media buying startup it acquired in February. Today, the Las Angles-based marketing technology provider took the next logical step and officially rebranded as Connexity.
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Move Over, Google AdWords?
Amazon may be trying to step on Google's online advertising toes. The online web shopping giant is producing software for placing ads online much like its long-time cyber nemesis does so well with Google Adwords, according to a report in the Wall Street Journal. What will they do? Replace
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LeadSift Promises Smarter Ad Targeting through Twitter
Twitter has yet to reach its full potential when it comes to ad targeting. The social networking site has long been playing catchup to Facebook, which launched its email-based targeting service in 2012. Twitter didn’t announce its “tailored audiences” service until this past January.
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Friday Fun Day: Insider's Guide to Facebook Image Sizes
Facebook may generate a lot of hate. But it generates even more interest — especially from marketers who struggle daily to keep up with its ever changing guidelines on how and what to do everything from encourage page "likes" to keep customers engaged.
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AdStage Invites Clients to Build Their Own Algorithms
AdStage today introduced a simple tool that allows its 1,000 beta customers to build their own algorithms for placing ads across the four networks it currently serves: Google AdWords, LinkedIn Ads, Facebook and Bing Ads. The company's 11 engineers tried to find the right algorithm themselves, but
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