Articles
If your organization is practicing agile internal auditing, is it practicing big A Agile or little a agile? Because there's a big difference between the two.
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Marketing teams, perhaps more so than ever, are faced with the tough challenges of in-housing marketing operations vs. working with agencies.
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A new kind of Ops infrastructure is emerging and XOps hopes to tame the chaos. The goal of XOps, to help unite all the different disciplines under one umbrella.
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These are the five most critical tools to have in your transformation toolbox if you want Agile to be a permanent fixture in your marketing organization.
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The use of customer personas in marketing is a critical and foundational step to make it possible for businesses to map out their strategies.
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Google has begun to roll out FLoC trials as a cookie alternative. How should marketers be preparing for what comes next?
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Consumers are starting to feel the effects of too much screen time. What do marketers need to change to combat this digital fatigue?
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Marketers have been inundated with data and analytics in this pro-digital world. What can they do to reset and get realign their strategies?
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Just as the world has changed since the original manifesto, Agile itself must also lean into the greater variety of its applications.
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Forrester debuted a new report, its Agile CMS Wave, replacing the Web Content Management Wave. We cut through the hype to uncover what you need to know.
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Content operations are a must for companies that want to deliver the best content, at the right time, and scale. However, often, they're swept under the rug.
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COVID-19 introduced many changes in the digital workplace. One of those changes is the growing use of low-code and no-code platforms. Here's why.
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In our latest edition of CX Decoded, we catch up with Liz Miller and Nicole France of Constellation about marketing bad behaviors.
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Balancing efficiency and effectiveness is a cornerstone to successful marketing and no easy feat. Here we explore how to get it done.
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