Articles
Tag: agile (page 3)
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Is Agile Auditing the Latest Fad or a Really Great Practice?
If your organization is practicing agile internal auditing, is it practicing big A Agile or little a agile? Because there's a big difference between the two.
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Exploring In-House Marketing Operations Versus Third Party
Marketing teams, perhaps more so than ever, are faced with the tough challenges of in-housing marketing operations vs. working with agencies.
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How XOps Is Hoping to Unite All the Disparate Ops Disciplines Under One Banner
A new kind of Ops infrastructure is emerging and XOps hopes to tame the chaos. The goal of XOps, to help unite all the different disciplines under one umbrella.
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What You Need to Enable and Sustain Marketing Agility
These are the five most critical tools to have in your transformation toolbox if you want Agile to be a permanent fixture in your marketing organization.
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How to Create Customer Personas
The use of customer personas in marketing is a critical and foundational step to make it possible for businesses to map out their strategies.
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As Google FLoC Trial Rolls Out, What's a Marketer's Next Move?
Google has begun to roll out FLoC trials as a cookie alternative. How should marketers be preparing for what comes next?
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4 Tips To Help Marketers Battle Against Consumer's Digital Fatigue
Consumers are starting to feel the effects of too much screen time. What do marketers need to change to combat this digital fatigue?
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5 Tips for Realigning Your Marketing Strategies
Marketers have been inundated with data and analytics in this pro-digital world. What can they do to reset and get realign their strategies?
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Variety Is the Spice of Agility
Just as the world has changed since the original manifesto, Agile itself must also lean into the greater variety of its applications.
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Ready for Yet Another Label for Content Management Software? Meet Agile CMS
Forrester debuted a new report, its Agile CMS Wave, replacing the Web Content Management Wave. We cut through the hype to uncover what you need to know.
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9 Tips To Better Optimize Your Content Operations
Content operations are a must for companies that want to deliver the best content, at the right time, and scale. However, often, they're swept under the rug.
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Low Code Finds Its Place in the Digital Workplace
COVID-19 introduced many changes in the digital workplace. One of those changes is the growing use of low-code and no-code platforms. Here's why.
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CX Decoded Podcast: Overcoming Marketing Bad Habits
In our latest edition of CX Decoded, we catch up with Liz Miller and Nicole France of Constellation about marketing bad behaviors.
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Where Do Marketers Draw the Line Between Efficiency and Effectiveness?
Balancing efficiency and effectiveness is a cornerstone to successful marketing and no easy feat. Here we explore how to get it done.
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