Articles
Tag: agile (page 7)
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What is Agile Project Management? (And How It Can Help Your Business)
In fast-paced world of IT and marketing agile project management is helping organizations become more responsive to customer and market needs.
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Why Digital Policies Are an Agile Marketer's Best Friend
Digital policies are necessary for a successful agile marketing initiative.
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Agile, Kanban & Scrum, Oh My: Which Product Management Method Is Right For You?
Taking a product from ideation to launch to updates and beyond requires a strong process: which one is right for your product?
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How Software Can Aid Testing in Agile Environments
A look at issues that can cause testing to slow adoption down and how to resolve them.
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The Road to Better Marketing Is Paved with Agility
How to make your marketing team more nimble and hyper-focused to truly be agile.
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Can Agile Marketing Help Streamline Your Strategy?
Need to upgrade your marketing strategy? We spoke with experts who offer their thoughts and tips on the advantages of implementing an Agile marketing methods.
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How to Ensure Your Organization Can Win With Agile
In an increasingly customer-centric market, keeping your customers happy is the most effective way to see your market reach grow and revenues soar. To do this, you must be able to swiftly respond to changing customer expectations with new and improved products or services.
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Why Designing Simple Solutions Is so Complicated
Recently I’ve been reflecting on why it’s so difficult to develop simple solutions — simple in the context of helping our users, clients and customers easily process, understand and engage with our message.
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Popping 5 Popular Myths of Agile Marketing
When I co-founded SCRUM50 as a born-agile marketing agency three years ago, we checked our traditional processes at the door. We are all Agile, all the time, and it has never been any other way. Agile marketing is not just another industry buzz word.
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How to Build an Agile Marketing Team Across Time Zones
Agile marketing is fast-paced in every sense of the word, designed to keep up with — and stay ahead of — the constant evolutions in digital engagement and customer needs that change minute-to-minute around the world. Agile marketing is focused around core teams that are always innovating, testing, analyzing and
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4 Agile Principles for the Modern Marketer
Consider this for a moment: According to the Pew Research Center, just a decade ago only 11 percent of people used social media, and no one had even heard of the sharing economy. Today, we order everything online and it seems like almost everyone has a smartphone.
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Tap Your Customer Data to Improve Customer Satisfaction
Agile marketing strategies focus on making incremental progress through processes that require teams to execute faster and quickly adapt to change. But choosing where to focus and identifying areas where change is required depends on ready access to customer information, when it's needed.
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Agile Marketers Step Outside Their Bubbles to Find Inspiration
Like many tech startups, Integrate operates with a lean marketing team, where each of us wears multiple hats. Take my title as an example: “Thought Leadership and Marketing Tech Strategy.
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Step Up Your Agile Marketing Game
My time working at enterprise software firms has run the gamut from small, quick startups to large, matrixed organizations. And in that time, I have seen many types of development and collaboration methods from waterfall to prototype to agile.
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