Articles
Tag: agile (page 8)
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Shift Your Marketing Metabolism Into High Gear With Agile
Agile marketing sounds great in theory: a sort of Holy Grail that answers all the current challenges of marketing in a digital world. But in practice it requires a huge shift in marketing management and operations.
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Why Agile Marketing Is the Antidote to Constant Change
Marketing can feel like a herculean task these days. From internal demands and dynamics to outside forces, the pace of change is mind-numbing. Agile marketing has emerged in the last few years as a way to tame the never-ending demands of modern marketing.
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Is Agile Marketing a 'Thing' or Just Business as Usual?
The term agile marketing has been bandied about for a few years now. A recent article went so far as to suggest 2017 will be the year agile marketing goes mainstream. So should already stressed out marketers add agile marketing to their long list of things that keep them
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Why Digital Workplaces and Agile Go Hand in Hand
The dramatic changes in the world of work over the last few years have created a more digital, more mobile and more demanding workforce. The changes have also introduced new ways of working such as Agile.
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How to Use Agile to Improve Team Performance
Agile methodology is everywhere in the IT and software development industry. Why? In this rapidly changing market where it’s difficult to predict the future, Agile has allowed software development teams to become more adaptable and responsive to customer needs.
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Let's Move the Needle on Agile, AI, Web CMS and More
Promises made at the beginning of a new year are usually forgotten by the end of the first quarter. Case in point: Businesses spend inordinate amounts of time developing yearly strategic plans with somewhat squishy outcomes.
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When It Comes to Metrics, Size Matters
Have you ever seen a salesperson boast about meeting their revenue targets without caring about whether the sale was profitable? Have your kids proudly showed you an A on their geometry test and ignored the fact that they haven't turned their homework in for a month? Has a delivery team
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Let's Get Real About Agile Development
All of you software development methodologists and theorists, I’m here to ruin your day. I am about annoy you to call your baby ugly. How? By calling out just how poorly your pet development methods — Agile, user-centric design, continuous deployment and DevOps — are working in real life.
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Hacking Marketing: Out With the Old, In With the New Marketing Management
I’m bad at sports analogies but let’s give this a try. Imagine you’re a coach and you meet your new track team: Usain Bolt, Jackie Joyner-Kersee, Jesse Owens and Florence Griffith Joyner. But there’s a problem.
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How Marketers Can Survive the Caprices of Search and Social Media
Search and social algorithms go under such constant and unpredictable changes that long-term planning becomes a useless and wasteful process. Take Google as an example. When it decided to cache all email images on its servers, marketers running emails with dynamic content that “refreshes” found themselves out of luck.
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Edgar Uy: Agile, Collaborative Processes Are the Keys to Excellent CX
Edgar Uy believes software design and development can only achieve the highest quality after a careful, deliberative, collaborative process. As the head of digital strategy and delivery for the Project Management Institute, his work involves overseeing user experience design, customer analytics, and search.
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Take an Agile Approach to Process Improvement
Being agile means you’re flexible, you're fast and you're adaptable. Agility is a necessity in the fast-moving world of software development, where the approach keeps you nimble enough to keep on innovating — which is what software should be all about. But agility doesn’t apply only to software development.
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How the Citizen Developer Trend Powers Business Transformation
Teams are working quicker, accessing more information and making data-driven decisions in real-time thanks to the democratization of technology.
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Build Seamless Experiences (and Build Them Quickly)
We've been having the wrong conversations. We shouldn't be talking about matching one experience to the other or trying to funnel our customers down a particular buying path.
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