Articles
Excellent customer experience requires striking the proper balance between AI and humans.
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Statistical modeling continues to deliver distinct value to businesses both independent of, and in concert with, machine learning.
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Using conversational AI is a smart way to reduce operational costs while having the ability to scale quickly during peak periods.
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It is still far from clear what impact artificial intelligence and machine learning will have on the future workplace.
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Digital experience platforms can optimize a customer’s entire onsite journey, ensuring that each customer interaction is relevant and personalized.
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Certain words that come up within the enterprise search context are used interchangeably — here they are and how they differ.
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The bot world is slowly growing up and the next-gen bots will be able to do pretty impressive things, like develop relationships with customers.
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Bots, coupled with sentiment analysis and artificial intelligence, can deduce when a corporate executive may be lying to investors.
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Three factors will drive the innovations marketers have been envisioning for years.
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Establishing an AI ethics committees is not easy, just ask Google, but there are other options to ensure your AI projects succeed.
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Brands are using conversational interfaces to deliver customer experiences, but there's a catch: designing these conversations may be harder than they thought.
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As the frontiers of technology are pushed, the law of unintended consequences often rears its head in unexpected ways.
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People bring a lot of baggage with them when it comes to AI. Before you can expect them to work with it, you first need to get them to understand what it is.
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AI means a lot of things, but if you're a marketer then machine learning is likely what you're interested in. Here's what you should know.
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