Articles
Tag: ai (page 3)
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3 Misconceptions About AI in Marketing
As artificial intelligence (AI) becomes mainstream, the misinformation surrounding it continues to grow.
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Marketers: Don't Fit Your Strategy to AI, Fit AI to Your Strategy
Marketers should take the lead and set up an AI reconnaissance mission, rather than passively reacting to pitches from current and prospecting vendors.
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Why Proper Data Management Is As Important As Using 'Fresh' Data
In order to build a data-driven workplace, it is just as important to manage your data as it is to use new data. Here's why.
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Cultural Institutions Turn to Tech to Heighten Customer Experience, On-Site and Off
Some art institutions are turning to augmented reality and other technologies to enhance customer experience.
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Elevate the Customer Experience Through Timing and Context
Every customer hits a roadblock at some point, forcing them to make a quick decision. It’s how businesses react that separates the winners and losers.
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Lessons Learned from a Chatbot Failure
What can we learn from chatbot failures? As it turns out, a lot.
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Before You Hand Human Resources Over to AI ...
HR is one of the areas where AI tensions are playing out, as companies choose between relying on human expertise or deferring decisions to machines.
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AI-Generated Metadata Isn't Working: Here's How DAM Vendors Might Fix It
The current artificial intelligence image recognition tools used in DAM systems are comparable to a pair of eyes disconnected from the brain.
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Is AI Poised to Make Bigger Play for Email?
We've already seen AI infiltrating into email, but some observers expect more advancements to be coming soon.
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Number of AI Projects Set to Explode, But Challenges Persist
Gartner is predicting a massive explosion in artificial intelligence projects within a matter of years, but specific factors are holding businesses back.
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Striking the AI and Human Balance in Customer Experience
Excellent customer experience requires striking the proper balance between AI and humans.
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Statistical Modeling and Machine Learning Coexist, Not Compete
Statistical modeling continues to deliver distinct value to businesses both independent of, and in concert with, machine learning.
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How to Make Conversational AI Smarter
Using conversational AI is a smart way to reduce operational costs while having the ability to scale quickly during peak periods.
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How Will Automation Affect the Future Workplace?
It is still far from clear what impact artificial intelligence and machine learning will have on the future workplace.
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