Articles
Tag: ai (page 6)
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Are Predictive Analytics Trustworthy?
No question that predictive analytics is a hot topic but according to recent data more than half of CEOs don't trust the accuracy of their data. Here's why.
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Why You Need to Know the Difference Between AI and Automation
A truly robust use of AI and automation in everyday work — not just narrow applications — will require both education and an open-minded approach.
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AI's Greatest Gift to Your Customers? The Vanishing Interface
Digital experience technology's history has been one of incrementally removing friction from experiences until you forget the digital interface is there.
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Can Marketers Use AI-Generated Synthetic Media for Good?
While the potential to use digitally-augmented and deep fake marketing content might be fun to daydream about, there's a dark side and it’s very real.
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3 Ways AI and Automation Aid Personalization
How is AI and the automation it provides benefiting brands on the front end, specifically with personalization initiatives?
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6 Steps to Lay the Foundation for AI in Marketing
How do you actually implement artificial intelligence in your marketing processes? Where do you begin? You start with these essential steps.
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Machine Learning Isn’t Rocket Science
Machine learning isn't a predictive tool. It is however a great way to analyze a lot of data and an efficient way to learn about repetitive behavior.
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3 Misconceptions About AI in Marketing
As artificial intelligence (AI) becomes mainstream, the misinformation surrounding it continues to grow.
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Marketers: Don't Fit Your Strategy to AI, Fit AI to Your Strategy
Marketers should take the lead and set up an AI reconnaissance mission, rather than passively reacting to pitches from current and prospecting vendors.
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Why Proper Data Management Is As Important As Using 'Fresh' Data
In order to build a data-driven workplace, it is just as important to manage your data as it is to use new data. Here's why.
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Cultural Institutions Turn to Tech to Heighten Customer Experience, On-Site and Off
Some art institutions are turning to augmented reality and other technologies to enhance customer experience.
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Elevate the Customer Experience Through Timing and Context
Every customer hits a roadblock at some point, forcing them to make a quick decision. It’s how businesses react that separates the winners and losers.
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Lessons Learned from a Chatbot Failure
What can we learn from chatbot failures? As it turns out, a lot.
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Before You Hand Human Resources Over to AI ...
HR is one of the areas where AI tensions are playing out, as companies choose between relying on human expertise or deferring decisions to machines.
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