Articles
Tag: ai (page 8)
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Getting Started With Designing Effective Conversational AI
Designed well, conversational AI delivers seamless customer experiences. Designed poorly, conversational AI can result in frustrated customers.
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The Digital Workplace in 2021: What Can We Expect?
Expect two main areas — the impact of AI on our back-end data processing capabilities and the impact of no-code development on UX — to move to the fore.
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We Need Ethical Artificial Intelligence
The diverse use cases for AI raise ethical and moral questions about how technology is used in a fair and just manner.
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Why Artificial Intelligence May Not Offer the Business Value You Think
While many organizations are rushing to deploy artificial intelligence, there are no guarantees that doing so will help your business. Here's why.
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10 Ways to Measure Chatbot Program Success
Chatbots may be all the rage, but you need some solid metrics around your programs to ensure success.
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2020 Contributors of the Year: Nicholas McQuire
Nicholas McQuire puts AI in context, in terms of what to expect from vendors and how businesses are using it. Learn more about Nick in this profile.
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A Look at Marketing's Biggest Data Challenges of the 2020s
Recent data from the Martech 2030 report highlights what will be one of marketers' biggest challenges in 2020, data distillation and activation.
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What We've Learned From the Past Decade of Digital Transformation
Above all, the past five years of digital transformation have taught us the importance of agility as businesses struggle to keep pace with change.
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Natural Language Processing's Impact on Marketing
NLP is being touted as the hottest area of artificial intelligence and a new generation of transformer language models are unlocking new NLP use-cases.
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Choosing the Right AI for Your Business Goals
There's no 'one size fits all' approach to AI, but here's a look at four major types and how they can help deliver business impact.
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What it Takes to Deliver Data-Driven Customer Service
For AI and machine learning to truly support and improve customer service, we must feed them good quality data.
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How to Sell Customers on the Benefits of AI-Powered Customer Support
It’s time for marketers to show consumers that rather than being an obstacle, AI is a touchpoint in a frictionless end-to-end experience.
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Dave Bukovinsky: Don't Let Silos Get in the Way of Customer Experience Evolution
Dave Bukovinsky of CSG discusses the emergence of CX platforms and the impact of AI and chatbots on customer experience in our latest DX Leader interview.
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The Role of the CIO in Driving Enterprise Analytics
What is your IT organization up to today? Is it focused on solving the right problems with data?
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