Articles
Tag: ai (page 8)
-
AI's Greatest Gift to Your Customers? The Vanishing Interface
Digital experience technology's history has been one of incrementally removing friction from experiences until you forget the digital interface is there.
Continue reading...
-
Can Marketers Use AI-Generated Synthetic Media for Good?
While the potential to use digitally-augmented and deep fake marketing content might be fun to daydream about, there's a dark side and it’s very real.
Continue reading...
-
3 Ways AI and Automation Aid Personalization
How is AI and the automation it provides benefiting brands on the front end, specifically with personalization initiatives?
Continue reading...
-
6 Steps to Lay the Foundation for AI in Marketing
How do you actually implement artificial intelligence in your marketing processes? Where do you begin? You start with these essential steps.
Continue reading...
-
Machine Learning Isn’t Rocket Science
Machine learning isn't a predictive tool. It is however a great way to analyze a lot of data and an efficient way to learn about repetitive behavior.
Continue reading...
-
3 Misconceptions About AI in Marketing
As artificial intelligence (AI) becomes mainstream, the misinformation surrounding it continues to grow.
Continue reading...
-
Marketers: Don't Fit Your Strategy to AI, Fit AI to Your Strategy
Marketers should take the lead and set up an AI reconnaissance mission, rather than passively reacting to pitches from current and prospecting vendors.
Continue reading...
-
Why Proper Data Management Is As Important As Using 'Fresh' Data
In order to build a data-driven workplace, it is just as important to manage your data as it is to use new data. Here's why.
Continue reading...
-
Cultural Institutions Turn to Tech to Heighten Customer Experience, On-Site and Off
Some art institutions are turning to augmented reality and other technologies to enhance customer experience.
Continue reading...
-
Elevate the Customer Experience Through Timing and Context
Every customer hits a roadblock at some point, forcing them to make a quick decision. It’s how businesses react that separates the winners and losers.
Continue reading...
-
Lessons Learned from a Chatbot Failure
What can we learn from chatbot failures? As it turns out, a lot.
Continue reading...
-
Before You Hand Human Resources Over to AI ...
HR is one of the areas where AI tensions are playing out, as companies choose between relying on human expertise or deferring decisions to machines.
Continue reading...
-
AI-Generated Metadata Isn't Working: Here's How DAM Vendors Might Fix It
The current artificial intelligence image recognition tools used in DAM systems are comparable to a pair of eyes disconnected from the brain.
Continue reading...
-
Is AI Poised to Make Bigger Play for Email?
We've already seen AI infiltrating into email, but some observers expect more advancements to be coming soon.
Continue reading...
