Articles
Sometimes it makes sense to step back and ask yourself, "do I really need all these apps?"
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At some point in my career I reached an inflection point, when the technology I used at home surpassed the technology I used at work.
I don't know exactly when it happened.
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It was an interesting week of customer experiences in the fast food world.
A Hot and Cold Customer Experience
On the way to a concert Sunday evening, my wife and I stopped to grab a quick meal at one of our regular tex-mex fast food restaurants.
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Digitals asset management (DAM) systems can benefit anyone who needs to deal with the distribution, use and control of brand approved images. And so it seems only natural that DAM systems should reside in the marketing department.
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Most people probably believe they currently work in a digital workplace.
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I don't normally spend too much of my free time thinking about my friend’s cycling shorts. In fact, I can honestly say I’d given the subject zero attention until last week.
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“Do you think our customers will like the image of the kitten better than the one of the puppy?”
If you think digital experience testing comes down to resolving questions like this, you are missing the bigger picture. A few months ago, I wrote about how we should be designing for a frictionless experience,
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Sitting down to write this article the day after re-watching "The Matrix" was perhaps not the best idea.
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The woman on stage proudly told the conference audience how her team had spent three days to find just the right kitten for Emily.
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In 10 years, websites will no longer exist — at least not in the traditional sense.
Websites have been around for over 20 years and while the presentation layers have become slicker, the vast majority are still just basically digitized brochures.
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“So what’s this Boxing Day thing?”
During a break between sessions at CMSWire's recent DX Summit in Chicago, I returned to my company’s booth on the Experience Showcase floor to be greeted with this apparently random question.
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Growing up in England in the '60s, I was fascinated by a series of action-adventure TV shows produced by Century 21 Productions. The shows featured machines that travelled in space, underwater, underground and performed fantastic feats or flew at tremendous speeds.
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Delivering excellent digital customer experiences should be a win-win — for the customer as well as for the business.
As senior product marketing manager for the OpenText Customer Experience Suite, Alan Porter believes that done properly, the digital experience creates a virtuous cycle (or in his words "an infinite
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All I wanted was some sushi.
You wouldn’t believe how difficult it was to find out if the any of the three sushi restaurants within walking distance of my hotel were actually open.
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