Articles
Tag: alan porter (page 4)
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Signs an Ecommerce Site Clearly Doesn't Want Your Business
I don't normally spend too much of my free time thinking about my friend’s cycling shorts. In fact, I can honestly say I’d given the subject zero attention until last week.
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Your DX Testing Isn't Done Till it Passes the 'Buddy Bob' Test
“Do you think our customers will like the image of the kitten better than the one of the puppy?” If you think digital experience testing comes down to resolving questions like this, you are missing the bigger picture. A few months ago, I wrote about how we should be designing for a frictionless experience,
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From The Jetsons to Connected Buildings, The Advent of the Intelligent Workplace
Sitting down to write this article the day after re-watching "The Matrix" was perhaps not the best idea.
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When Personas Go Wrong or, The Search for 'Fluffy'
The woman on stage proudly told the conference audience how her team had spent three days to find just the right kitten for Emily.
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The Connected Customer Experience Evolves: Moving Beyond the Browser
In 10 years, websites will no longer exist — at least not in the traditional sense. Websites have been around for over 20 years and while the presentation layers have become slicker, the vast majority are still just basically digitized brochures.
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Great Customer Experience Starts With Trust: A Boxing Day Parable
“So what’s this Boxing Day thing?” During a break between sessions at CMSWire's recent DX Summit in Chicago, I returned to my company’s booth on the Experience Showcase floor to be greeted with this apparently random question.
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CMOs: You Can't Predict the Future, But You Can Prepare
Growing up in England in the '60s, I was fascinated by a series of action-adventure TV shows produced by Century 21 Productions. The shows featured machines that travelled in space, underwater, underground and performed fantastic feats or flew at tremendous speeds.
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Alan Porter: Physical or Digital Doesn't Matter, Think of the Overall Experience
Delivering excellent digital customer experiences should be a win-win — for the customer as well as for the business. As senior product marketing manager for the OpenText Customer Experience Suite, Alan Porter believes that done properly, the digital experience creates a virtuous cycle (or in his words "an infinite
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Ditch the FAQs: Design for a Frictionless Experience
All I wanted was some sushi. You wouldn’t believe how difficult it was to find out if the any of the three sushi restaurants within walking distance of my hotel were actually open.
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Avoid Brand Disasters with a Visual Content Strategy
It took a man with his sleeves rolled up to make me understand that we had a problem. A Flawed Hero At the time I has heading the marketing content delivery group at a major equipment manufacturer and we’d just posted a new ‘hero’ shot on our website.
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