Articles
Tag: analytics (page 2)
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Natural Language Processing and Conversational AI in the Call Center
This article will look at how NLP and conversational AI are being used to improve and enhance the call center operations.
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How Customer Relationship Management Platforms Add Value to Your Business
CRMs have evolved to include AI, machine learning and improved functionality, but what are they and how can they add value to your business?
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MeritB2B Acquires Buyer Intent Signals Solution True Influence
B2B data provider MeritB2b announced its acquisition of True Influence to create and end to end marketing solution.
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When Hyper-Personalization Becomes Hyper-Creepy
Everyone is touting hyper-personalization as something that consumers expect from the brands they interact with, but it has to be done right.
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4 Ways to Improve the Effectiveness of Your Voice of the Customer Initiatives
VoC is a way that brands are able to understand how their customers feel about the brand. Here are four tips to improve the effectiveness of your VoC program.
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How Do You Make Customer Effort Score Data Actionable?
It's one thing to measure a customer's effort using your products or services but how do you take that data and make it actionable?
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4 of the Top Call Center Challenges for the Coming Year
The last 20 months has had a lot changes for all facets of business including call centers and 2022 is coming fast. Here are the biggest hurdles.
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Creating a More Progressive Digital Marketing Strategy
Marketing teams are under pressure to stand out from their peers at a time where the proliferation of consumer platforms is complicating outreach efforts.
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What Is Tableau? How BI Inspires Growth
Tableau, a BI and data visualization tool can help your organization by providing visualizations of the data you are collecting.
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Mixpanel Raises $200M to Help Digital Companies Better Understand Users
The series C growth investment values the San Francisco-based product analytics company at a $1.05 billion valuation.
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Treasure Data Wraps up Largest-Ever CDP Funding Round
Customer data platform Treasure Data announced it's secured $234 million in funding earlier this month -- now looking toward global growth moving forward.
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Self-Service Business Intelligence Takes Root
Self-service data and analytics has reached “the slope of enlightenment.” How do CIOs see this trend taking root in their organizations?
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Should We Still Care About Bounce Rates?
Google eliminated bounce rates from Google Analytics reporting. Should we still be following this metric?
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3 Metrics Will Drive Marketing Outcomes in 2022
After a period of dramatic change, brands are asking what’s working and what isn't, what matters most to customers, and what is important to employees.
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