Articles
With customers engaging in new ways, many workers remaining at home and supply chains disrupted, data analytics have never been so important.
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Microsoft launched Clarity as a straightforward digital analytics solution that is simple to use for developers and non-developers alike.
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Understanding the ROI of a singular piece of technology can be done, however, when it comes to measuring the ROI of an entire ecosystem, things can get tricky.
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People from all walks of life share on social media, including your customers. Are you listening? Here's how social listening improves the customer experience.
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Any discussion, be it a casual chat or formal presentation, should include an open-ended question that relates to the objectives for the data.
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Analytics experts break down the highlights for Google Analytics 4, the search giant's new version of its web analytics platform.
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Are you building employee journeys just like your CX team builds customer journeys?
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New research spotlights digital transformation, Microsoft Teams adds compliance, OpenText and Alfresco are back in the news. More digital workplace news.
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COVID-19 dramatically changed the digital workplace. But it also changed how enterprises transform from a traditional to a digital workplace. Here’s how.
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What is your IT organization up to today? Is it focused on solving the right problems with data?
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Microsoft has been updating and adding new features to Azure Synapse since its Build conference in May to meet demand from marketers and analysts alike.
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There are key differences between a chief analytics officer and chief data officer, but some organizations have combined them.
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As business processes increasingly move into the digital realm, developers should focus on broader business goals before rushing to implementation.
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Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability.
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