Articles
Tag: analytics (page 2)
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How to Use Google Analytics Lifetime Value Reports to Highlight Valuable Marketing
You have a lot of reports to examine, but not sure what should be used for discovering long-term value, try Google's Lifetime Value Report.
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Decisioning – The Only Way to Accelerate Analytics to Value
Analytics only drives value when positive outcomes are generated from the data. Otherwise, why do it at all?
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Are Predictive Analytics Trustworthy?
No question that predictive analytics is a hot topic but according to recent data more than half of CEOs don't trust the accuracy of their data. Here's why.
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Get Big Picture Customer Experience Insights With Customer Journey Analytics
Digital analytics, journey mapping, and NPS/CSAT surveys are unfortunately limited in their ability to find CX pain points and drive improvements.
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Google Analytics App + Web Simplifies Cross-Platform Measurement
Google Analytics' new property, App + Web, allows marketers to combine the dimensions and metrics of app and website data into a unified report.
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What Business Can Learn from Pro Cycling
Tour de France winners Team Ineos' ability to achieve success and then replicate it makes it an interesting case study for business.
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Should Your Organization Be Auditing Their Algorithms?
Not all companies audit their algorithms to ensure fairness and accuracy, but a growing number of experts say they should.
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How Digital OOH Ads Take Your Message to the Streets
The rise of digital billboards as part of digital out of home advertising provides an opportunity to tailor messages to customers.
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Why Marketers Need a Dedicated Analytics Strategy for Facebook Messenger
While Facebook's main platform is encountering heavy public scrutiny, its Messenger app is emerging as the crown jewel for maintaining engagement.
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Our Digital Workplaces Are Talking: It's Time to Listen
The big innovation we need from our digital workplaces isn't a new tool or app — it's better insights into the data that shapes our workplaces.
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What’s Next for Bot Intelligence?
The bot world is slowly growing up and the next-gen bots will be able to do pretty impressive things, like develop relationships with customers.
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How Bots Can Tell When the C-Suite Is Lying
Bots, coupled with sentiment analysis and artificial intelligence, can deduce when a corporate executive may be lying to investors.
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Google Tag Manager Adds to Marketer's Toolkits With Custom Tag Templates
Google added to its recent Tag Manager related announcements with the launch of custom tag templates in May.
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Beyond the Campaign: Times They Are A-Changing for CMOs
Three factors will drive the innovations marketers have been envisioning for years.
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