Articles
Tag: analytics (page 2)
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How to Ditch the Guesswork and Create a Culture That's Driven by Data
Purchasing more tools won’t automatically help people start making data-driven decisions. It takes a culture shift and a shift in mindset.
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Enterprise Personal Analytics: The Solution to Lagging Productivity?
As is often the case with technology rooted in the consumer realm, businesses are looking to tap personal analytics for workplace scenarios.
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Open Source vs. Open Core: What's the Difference?
What is the difference between open source and open core, and is one better for your business than the other?
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'Good Enough' Data Will Never Be Good Enough
Some things get better with age — data isn't one of them.
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How People Analytics Can Improve Employee Experience
Things you need to know about people analytics and how you can use them to make the employee experience better.
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Drawing a Line Between VoC, Customer Experience and Customer Analytics
The line between VoC, customer experience and customer insights or analytics seems to be blurring: and that weakens the efficacy of all three.
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Help! I Don’t Have the Data I Need
Sometimes you don't have the data to answer a specific business question. Here are a few ways to work around the problem.
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Why a Platform of Inclusion Is Vital for Data-Driven Diversity
Brands must leverage diversity in creative and data management teams or risk offending consumers.
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Google Data Studio Enhances Report Development With 3 New Features
Three new Google Data Studio features meant for faster insights and easier report development.
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What Are Pre-Roll Ads? (And How Can You Leverage Them?)
What is a pre-roll ad, and what are the best pre-roll ad strategies to use? CMSWire speaks to the experts to find out.
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Dimension Reduction: Preparing Marketing Data For Efficient Machine Learning
Marketers must be deliberate when adding dimensions to a machine learning model. The cost of adding too many is accuracy.
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Ex-Reddit CEO Declares Website Analytics 'Fake'
Ellen Pao, the former CEO of Reddit, claims that most platforms "fake" their website analytics data to seem more popular than they truly are.
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How to Deliver Credible Marketing Pipeline Forecasts
Delivering credible forward-looking marketing-generated pipeline forecasts helps marketer's secure more funding and level the power equation in organizations
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7 Trends That Will Impact Analytics in 2019
A look ahead at the trends that will influence the field of data analytics in 2019.
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