Articles
Tag: analytics (page 2)
-
Who Should Lead Customer Experience Efforts in Your Organization?
Customer experience has become one of the most important differentiators and is paramount for organizations. But who should lead the effort?
Continue reading...
-
What Makes a Good Data Visualization?
Effective data visualizations display complex information in a way that's easy to understand. Here's what goes into creating a good one.
Continue reading...
-
How to Use Google Trends to Boost Social Media Engagement
Google Trends has a lot of information for marketers. Here's what it is, how to use it effectively, and why it should be a part of your marketing arsenal.
Continue reading...
-
Your Old Blog Content Is a Goldmine
If your brand has been publishing a blog for many years, you might be sitting on a goldmine.
Continue reading...
-
How Tech Has Impacted HR in the Past Decade
New tech has played a part in prompting a transformation of the HR role.
Continue reading...
-
Don't Get Trapped by Data When Designing Your Brand Experience
Data is a fantastic tool, but algorithms don’t have the intuition to understand how your overall brand experience affects human emotions.
Continue reading...
-
3 Content Marketing Bandwagons to Jump On
With SEO, voice search and omnichannel marketing becoming necessary for relevance, brands need to evaluate the long-term resilience of their content strategy.
Continue reading...
-
How to Use Google Analytics to Renew Content Marketing
Identifying evergreen and renewable content can help improve the return on your content investment and make better use of the content you have on hand.
Continue reading...
-
From Personas to Journey Mapping and Beyond: Quantifying the Employee Experience
There is no one-size-fits-all approach when it comes to measuring and developing employee journeys.
Continue reading...
-
The 'Soft Skills' Every Analyst Needs to Succeed
Hiring managers are starting to shift their attention away from technical prowess to other skills analytic professionals should have.
Continue reading...
-
How Marketers Can Use Intent Data
Digital marketing is a constant battle trying to understand why consumers make purchase decisions, intent data can help. Here's how.
Continue reading...
-
Getting Started with Data Orchestration for B2B Marketing and Sales
Having your data organized and connected to specific processes will help you to better understand what’s working, why and ways to optimize efforts.
Continue reading...
-
5 Signs Your Analytics Dashboard Needs an Update
When's the last time you updated your analytics dashboard? If you can't remember, it might be time to refresh.
Continue reading...
-
Where Objectives and Key Results Software Fits Into the Modern Workplace
Objectives and Key Results (OKR) software is starting to grow significantly, as enterprises look for metrics to measure digital workplace success.
Continue reading...
