Articles
Tag: analytics (page 2)
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Invoca Announced Its Acquisition of DialogTech
Invoca has announced its acquisition of DialogTech, an AI-powered call tracking and analytics solution for marketers.
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4 Ways To Improve Your Customer Effort Score
The customer effort score is a business-critical metric and a key indicator of customer loyalty and retention. Improving it should be top of mind.
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Taboola Teams Up With Oracle Moat on Video Analytics
The new partnership aims to boost advertisers' measurement capabilities and deliver more transparency into the performance of video advertising campaigns
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Why Companies Are Investing in Natural Language Processing
NLP is a hot property in the digital workplace. Here's why organizations are turning to it to make better and faster decisions.
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Why Facebook Is Discontinuing Facebook Analytics
Facebook will retire its analytics tool June 30. Here's why marketers should view that as a good thing.
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What's Top of Mind for Chief Data Officers in 2021?
Organizational data leaders have their share of challenges as their businesses navigate out of a challenging last 15 months.
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Customer Journey Mapping: A How-To Guide
A customer journey map illustrates all of the touchpoints that a customer has with a brand, and it’s a key to improving the customer experience.
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CX Newsbyte: Acquisitions Abound, Google Cloud & LivePerson Partner up and More News
Demandbase acquires InsideView and DemandMatrix, TGP and Francisco Partners set to acquire Boomi, Google Cloud Partners with LivePerson and more.
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Improve Conversion Rate Optimization With a CRO Checklist
Conversion rate optimization (CRO) is a critical metric for marketers. This checklist will help you avoid common mistakes and improve CRO for your business.
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A Quick Introduction to Microsoft Azure Purview
Microsoft Azure Purview, first introduced in December 2020, is a cloud PaaS that provides a unified view of data sources across an organization.
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Preparing for Google's Page Experience Update via the Core Web Vitals Report
Core Web Vitals are the key signals such as page loading speed and ease of interaction with which Google uses to measure a website's performance.
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Where Big Data and Knowledge Management Intersect in 2021
Five years ago I wrote about where big data and knowledge management overlap. Needless to say, a lot has changed in the intervening years.
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Newegg Embraces Dogecoin, Moz Announces New Metrics Suite & More News
Newgg embraces Dogecoin, Moz adds a performance metrics suite, Informatica Revamps Intelligent Data Management Cloud With AI & Microservices and more DCX news.
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LinkedIn Endeavors To Create a Better LXP With LinkedIn Learning Hub
LinkedIn announced the launch of LinkedIn Learning Hub, a skills-building platform that is currently in beta.
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