Articles
Tag: analytics (page 2)
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What a Customer Relationship Platform Is and What It Can Do For Your Business
CRMs have evolved to include AI, machine learning and improved functionality, but what are they and how can they add value to your business?
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How Google Analytics Tech Report Can Inform an App Launch or Marketing Strategy
GA4 Tech Report is a hold-out from the platform's launch in 2009 for good reason. Insights into tech preferences can help shape future strategies.
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Why Companies Should Rethink How They’re Using Customer Sentiment
Every company is now a customer experience company. But some businesses are doing it better than others – and it's due to how they handle customer sentiment.
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What Bakers and Cooks Can Teach Us About Content Analytics
Taking a cook's mindset of optimizing in the moment, with the resource and bandwidth available, is so critical to improving content performance on the go.
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How Conversational AI Works and What It Does
Today’s AI-based chatbots are able to have full-blown conversations that leave people feeling like they just finished a conversation with a living person.
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A Look at the Top 5 Marketing Automation Software by Market Share
With so many variables at play when selecting automation tools, how do you know which ones to prioritize? Here are some key statistics and insights.
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How Marketers Can Get Started With Google Apps Scripts
Google Apps Scripts are a relatively easy way for marketers to dip their toes in the automation waters.
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Hootsuite Acquires Heyday, HubSpot Names New CEO and More CX News
Hootsuite made a big $48 million acquisition, HubSpot has a new CEO, FullStory raises $400 million and more CX news.
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How to Coordinate Google Analytics Reporting Access
To make Google Analytics reporting less of a game, users should review access management on a regular basis.
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10 Mistakes to Avoid When Rethinking Your Analytics Strategy
Avoiding these 10 gotchas can help establish the right workflow to conducting effective analysis, even in turbulent times.
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Go Big or Go Home: What Sports Can Teach Business About Technology
Sports are leading the way in the novel application of data and technology in so many ways. Here are some valuable lessons for other businesses.
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Study Guide: Google Analytics Individual Qualification Certification
Adding a certification can enrich your knowledge and boost career potential. What you need to know to pass the Google Analytics IQ certification.
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How to Use GA4's Features to Unlock Marketing and Conversion Insights
GA4's AI-driven Insights platform can help you make sense of it all by automatically uncovering patterns and connections that may otherwise go unnoticed.
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Making Sense of Your Google Lighthouse Results
Google's Page Experience update is here. Let Lighthouse light the way forward by performing an audit of your website while measuring its performance.
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