Articles
Tag: analytics (page 2)
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How Google Tag Manager Trigger Groups Improve Analytics
Trigger groups can allow a sequence of triggers to be associated with specific page elements to better understand customer behavior.
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What You Need to Know About Customer Journey Orchestration Software
We paint a picture of the customer journey orchestration landscape and how they help brands meet customers at each point of their journey.
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Is Your Company Data-Driven or Data-Informed?
The differences between being data driven and data informed and why sometimes it pays to use one or the other.
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SAP Paints a New Vision for the 'Experience Economy' at Sapphire Now
Is mixing experience data with operational data and then applying analytics key to winning the future? SAP is betting on it.
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The Metrics Customer Experience Professionals Care About
Customer experience professionals have long been using KPIs to measure the success of their programs but what metrics do they value most?
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9 Components Your Digital Workplace Platform Should Have
In the midst of digital transformation, enterprises are looking to consolidate with a digital workplace platform.
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How to Set Your Brand Apart Through Customer Experience
Harnessing an integrated, data-driven strategy to stand out in a crowded field.
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How to Ditch the Guesswork and Create a Culture That's Driven by Data
Purchasing more tools won’t automatically help people start making data-driven decisions. It takes a culture shift and a shift in mindset.
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Enterprise Personal Analytics: The Solution to Lagging Productivity?
As is often the case with technology rooted in the consumer realm, businesses are looking to tap personal analytics for workplace scenarios.
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Open Source vs. Open Core: What's the Difference?
What is the difference between open source and open core, and is one better for your business than the other?
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'Good Enough' Data Will Never Be Good Enough
Some things get better with age — data isn't one of them.
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How People Analytics Can Improve Employee Experience
Things you need to know about people analytics and how you can use them to make the employee experience better.
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Drawing a Line Between VoC, Customer Experience and Customer Analytics
The line between VoC, customer experience and customer insights or analytics seems to be blurring: and that weakens the efficacy of all three.
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Help! I Don’t Have the Data I Need
Sometimes you don't have the data to answer a specific business question. Here are a few ways to work around the problem.
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