Articles
Tag: analytics (page 4)
-
How to Ditch the Guesswork and Create a Culture That's Driven by Data
Purchasing more tools won’t automatically help people start making data-driven decisions. It takes a culture shift and a shift in mindset.
Continue reading...
-
Enterprise Personal Analytics: The Solution to Lagging Productivity?
As is often the case with technology rooted in the consumer realm, businesses are looking to tap personal analytics for workplace scenarios.
Continue reading...
-
Open Source vs. Open Core: What's the Difference?
What is the difference between open source and open core, and is one better for your business than the other?
Continue reading...
-
'Good Enough' Data Will Never Be Good Enough
Some things get better with age — data isn't one of them.
Continue reading...
-
How People Analytics Can Improve Employee Experience
Things you need to know about people analytics and how you can use them to make the employee experience better.
Continue reading...
-
Drawing a Line Between VoC, Customer Experience and Customer Analytics
The line between VoC, customer experience and customer insights or analytics seems to be blurring: and that weakens the efficacy of all three.
Continue reading...
-
Help! I Don’t Have the Data I Need
Sometimes you don't have the data to answer a specific business question. Here are a few ways to work around the problem.
Continue reading...
-
Why a Platform of Inclusion Is Vital for Data-Driven Diversity
Brands must leverage diversity in creative and data management teams or risk offending consumers.
Continue reading...
-
Google Data Studio Enhances Report Development With 3 New Features
Three new Google Data Studio features meant for faster insights and easier report development.
Continue reading...
-
What Are Pre-Roll Ads? (And How Can You Leverage Them?)
What is a pre-roll ad, and what are the best pre-roll ad strategies to use? CMSWire speaks to the experts to find out.
Continue reading...
-
Dimension Reduction: Preparing Marketing Data For Efficient Machine Learning
Marketers must be deliberate when adding dimensions to a machine learning model. The cost of adding too many is accuracy.
Continue reading...
-
Ex-Reddit CEO Declares Website Analytics 'Fake'
Ellen Pao, the former CEO of Reddit, claims that most platforms "fake" their website analytics data to seem more popular than they truly are.
Continue reading...
-
How to Deliver Credible Marketing Pipeline Forecasts
Delivering credible forward-looking marketing-generated pipeline forecasts helps marketer's secure more funding and level the power equation in organizations
Continue reading...
-
7 Trends That Will Impact Analytics in 2019
A look ahead at the trends that will influence the field of data analytics in 2019.
Continue reading...