Articles
Tag: analytics (page 4)
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How to Put an End to Your Marketing Analytics Frustrations
We have access to more data than ever before — so why are we still so bad at finding the information we need to inform strategic decisions?
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Customer Analytics Under GDPR: What CMOs Need to Know
The question is not “will GDPR impact day-to-day business operations?” but “how significantly?"
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Industry Specialist vs. Generalist: Questions to Ask When Hiring a Data Scientist
It may seem daunting when you start a search for a data scientist, but asking these questions can help you narrow down the field.
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How YouTube Watch Time Is the Video Metric Marketers Need
Google has adjusted its YouTube analytics reports to focus on watch time.
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An Introduction to Instagram Insights
Instagram Insights is a native tool within the social media platform that offers introductory analytics into your audience.
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Are People Analytics the Answer to Your Employee Engagement Woes?
An over-reliance on surveys to gauge employee wellbeing can lead to survey fatigue and inaccurate data. Can people analytics solve this issue?
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B2B Marketing Analytics Is Broken. Here’s How To Fix It
A recent Forrester study found that only 50 percent of B2B marketing and sales decisions are made based on data. We need to fix that.
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The Difference Between Quality of Data and Data Quality
Poor quality data causes marketers and businesses to lose out on opportunities and potentially open themselves up to risk.
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Gaining Customer Experience Insights: A New Twist on an Old(er) List
Customer experience trends change from day to day. But putting a new spin on some trends from 2015 show their relevance for today.
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What is Edge Analytics?
Edge analytics involves collecting and analyzing data at the sensor or device rather than waiting for the data to be sent back to a cloud or on-premise server.
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What You Need to Know About Process Mining
Understand how process mining can help document and improve your internal and external business processes and where it's fits in with BPM.
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Natural Language Processing Is Hitting Its Stride
People have been trying to use computational methods to analyze human language for over 50 years, but it's only recently that NLP has come into its own.
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How Marketers Can Get Started With Time Series Data in R Programming
Time series is one way to explore data in R programming, providing potential insights into future trends or possible new directions.
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How Bad Data is Ruining Sales and Marketing Forecasts (And What to Do About It)
Bad data can ruin your sales and marketing campaigns, as well as, the top and bottom lines of your business. We asked experts in the field how to prevent it.
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