Articles
Observable, a data collaboration company, has raised a $35.6 million Series B funding round.
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As quantum computing adoption grows, the market is being divided up by big tech, engagement takes a dive, Zoom develops remote working strategy and more news.
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Predictive analytics is now being used to tweak and test processes across a variety of industries. Is your business ready to reap the benefits?
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Companies looking for the best possible business outcomes should be looking at what prescriptive analytics are and how they can help.
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Sometimes people hit a wall when working with data. Here are some common bottlenecks and how to get unstuck.
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Here are 7 common marketing personalization mistakes that brands are making today that keep them from maximizing the benefits of their personalization efforts.
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Today, almost all organizations handle both email and telephone queries. This means the call center and contact center labels are often used interchangeably.
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Choosing the right way to visualize your data makes the difference between telling a clear, compelling story or creating cognitive overload. Here's how to pick.
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Microsoft debuted the Microsoft Customer Experience Platform in November. How will it compete in the larger CX market?
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Predictive analytics can detect and quantify emotional reactions in the human voice which can be used to predict customer churn, forecast sales and more.
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Marketers must consider how current trends impact their teams and deliverables for their clients.
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How conversions path reporting has been slightly revised in Google Analytics, and what marketers should look for in planning their conversion path analysis.
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There is a lot of discussion around customer centricity and what an organization needs to do to shift its positioning to one focused on the customers’ needs.
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CX leaders and practitioners share their thoughts on how they are evaluating the successes and failures of their CX efforts.
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