Articles
Tag: analytics (page 4)
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Will Snowflake's Data Sharehouse Change the Game For Marketers?
Any time a company boasts its product is 'first of its kind,' it's met with understandable skepticism. So when San Mateo, Calif.
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The Whole Analytics Perspective on Amazon's Whole Foods Buy
Disruption — of industries, delivery channels and long-entrenched ways of doing business — has become such a familiar buzzword on the digital landscape these days that using it barely raises eyebrows anymore, much less makes any jaws drop. But last week’s $13.
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Putting Data to Work for You and Your Customers
Data defines the Digital Age. It plays an integral role in almost every aspect of our lives and has become the operative force in the evolution of commerce and technology.
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6 Factors to Look For in an Analytics Solution
These days, it can seem like the only thing constant about software features is change. For example, Microsoft Excel existed for years before the advent of the ribbon, which we now take for granted as the useful toolbar displaying menu selections at the top of each spreadsheet page.
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My Data Relationship Status? It's Complicated
As digital marketers and advertisers, we rely on data to map our route to success. But while we need data, it’s not as easy — or as reliable — as we’d always like it to be.
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Microsoft Power BI Premium Delivers Business Intelligence with Muscle
Microsoft announced the general availability of Power BI Premium at its Microsoft Data Insights Summit, which took place June 12 to 13 in Seattle. Power BI will now work with nearly all Microsoft applications and is also embeddable with a number of third-party applications.
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Sales Ops Transforms to a Driver of Strategic Business Decisions
Salespeople get the kudos, earn the bonuses and get their names on the leader boards. The deals salespeople are credited with closing determine their career trajectories. Behind the curtain is the salesperson’s sales ops team. Without this team, the salesperson’s path to success would be impossibly rocky.
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6 Ways to Break the Content Deadlock in Personalization
Did you want to jump into personalization, but saw the train move out of the station before you got started? Most marketers are further behind in their personalization game than you would realize. Research by McKinsey indicates that while 64 percent of retailers surveyed considered personalization among their top three
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Here's How to Slice and Dice Your Call Center Data
If you’ve ever had a problem with a product, there’s a good chance you picked up the phone and called customer support.
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At Qlik Qonnections, Intelligence Comes From Data + Humans
If anyone thought business intelligence and visualization provider Qlik would fade into the background after private equity provider Thoma Bravo acquired it for $3 billion last August, this morning should have quelled their fears. "We are going to show you more than we have ever shown you.
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SAP CEO 'Empathy to Action' Promise Leaves Some Confused
ORLANDO, Fla. — SAP CEO Bill McDermott took the stage this morning at his company's SAPPHIRE NOW and ASUG Annual Conference here at the Orange County Convention Center and once again promised a commitment to customer empathy. "Last year I promised you empathy and turning empathy into action," McDermott told
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How Google Optimize Simplifies Site Testing
Marketers are always looking for ways to improve the response to their marketing content. And between the increase in connected devices and the ubiquity of programmatic campaigns, that need is greater than ever before.
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SAP Supercharges Leonardo to Power Digital Transformation
Companies that leverage their data best will win the future — we've all heard this. But the underlying technologies that help businesses achieve this goal have expanded beyond big data and analytics.
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What to Expect at SAP's SAPPHIRE NOW
"Customer empathy" will again be at the center of SAP's messaging when it hosts thousands at its annual user conference this week in Orlando. The Walldorf, Germany-based enterprise software provider's SAPPHIRE NOW and ASUG Annual Conference runs May 15 through May 18 at the Orange County Convention Center in Central
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