Articles
Tag: analytics (page 4)
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Will Robotic Process Automation Make its Mark in Marketing?
Robotic Process Automation have served to help back-end processes, but now some are seeing its emergence in marketing.
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Where Analytics and Machine Learning Meet
Machine learning and analytics are terms that are often interchanged. While there are differences, they are, in fact, very similar.
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Collaboration Is Finally Changing Due to These New Trends
It's time we take a closer look at collaboration and stop focusing on the easy issues that technology can solve.
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Customer Valuations Blend Art and Science
Certain key factors persistently have the most impact on customer valuation model success.
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How Marketers Can Recognize the Signs of Ad Fatigue
Ad fatigue has set in with consumers, but marketers can recognize the early warning signs using various readily-available metrics.
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Customer Experience Measurement: Back to Basics
Customer expectations for CX are rising faster than companies’ efforts to meet those expectations.
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Does It Matter Which Customer Experience Metric You Choose?
When it comes to measuring customer experience, you've got options. But what matters at the end of the day is how you use that information.
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How to Put an End to Your Marketing Analytics Frustrations
We have access to more data than ever before — so why are we still so bad at finding the information we need to inform strategic decisions?
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Customer Analytics Under GDPR: What CMOs Need to Know
The question is not “will GDPR impact day-to-day business operations?” but “how significantly?"
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Industry Specialist vs. Generalist: Questions to Ask When Hiring a Data Scientist
It may seem daunting when you start a search for a data scientist, but asking these questions can help you narrow down the field.
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How YouTube Watch Time Is the Video Metric Marketers Need
Google has adjusted its YouTube analytics reports to focus on watch time.
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An Introduction to Instagram Insights
Instagram Insights is a native tool within the social media platform that offers introductory analytics into your audience.
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Are People Analytics the Answer to Your Employee Engagement Woes?
An over-reliance on surveys to gauge employee wellbeing can lead to survey fatigue and inaccurate data. Can people analytics solve this issue?
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B2B Marketing Analytics Is Broken. Here’s How To Fix It
A recent Forrester study found that only 50 percent of B2B marketing and sales decisions are made based on data. We need to fix that.
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