Articles
Lack of transparency into machine learning behavior causes issues of trust. Businesses must overcome these issues before it can adapt and use AI technology.
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With pressures on marketing teams in crisis, focusing on the short-term may not always be the answer. Here's why.
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If you are a manager managing data and metrics with a remote team, what can you do to better lead team discussions to produce results?
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LinkedIn is full of between gig data scientists. Has the sexiest job lost its allure?
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Tip 1: Avoid micromanaging. Micromanaging creates a “check with someone else” bureaucracy in which nothing gets done without endless review.
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In a world where remote work and digital interaction are the norms, using data to better understand your business is essential.
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Delivering customer experiences requires constant innovation, but businesses need to connect the dots between CX and employee experiences to make it happen.
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It’s becoming a challenge to sift through the wide range of metrics to understand if social media campaigns are effective. Here's what you should be measuring.
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As companies adapt to a new normal of remote working, how should progress and productivity be measured?
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Maintaining a journal like the one in Google Analytics annotations can help align remote analysts, managers and technical personnel.
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Markdown is a document structure that generates reports containing computing code, graphs and associated text in a user-friendly interface.
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HubSpot has reported data on marketing emails that show send rates and open rates are higher in the last two months. Why?
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Treemaps, with their easy to understand comparisons of metrics, are a useful starting tool for marketers expanding their data visualization skills.
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Companies that have seen a positive revenue growth collect more CX data. But harvesting data is not enough. Here is where enterprises need to invest.
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