Articles
Tag: analytics (page 4)
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Should Your Organization Be Auditing Their Algorithms?
Not all companies audit their algorithms to ensure fairness and accuracy, but a growing number of experts say they should.
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How Digital OOH Ads Take Your Message to the Streets
The rise of digital billboards as part of digital out of home advertising provides an opportunity to tailor messages to customers.
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Why Marketers Need a Dedicated Analytics Strategy for Facebook Messenger
While Facebook's main platform is encountering heavy public scrutiny, its Messenger app is emerging as the crown jewel for maintaining engagement.
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Our Digital Workplaces Are Talking: It's Time to Listen
The big innovation we need from our digital workplaces isn't a new tool or app — it's better insights into the data that shapes our workplaces.
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What’s Next for Bot Intelligence?
The bot world is slowly growing up and the next-gen bots will be able to do pretty impressive things, like develop relationships with customers.
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How Bots Can Tell When the C-Suite Is Lying
Bots, coupled with sentiment analysis and artificial intelligence, can deduce when a corporate executive may be lying to investors.
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Google Tag Manager Adds to Marketer's Toolkits With Custom Tag Templates
Google added to its recent Tag Manager related announcements with the launch of custom tag templates in May.
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Beyond the Campaign: Times They Are A-Changing for CMOs
Three factors will drive the innovations marketers have been envisioning for years.
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Why the Future of Customer Experience Lies in Predictive Technology
Predictive technology helps companies use historical and behavioral data to anticipate decisions their customers will make in the future.
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Why You Should Care About the Customer Effort Score
Customer experience professionals have a variety of metrics to measure the experience of customers and prospects but should they also invest in the CES metric?
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How Google Tag Manager Trigger Groups Improve Analytics
Trigger groups can allow a sequence of triggers to be associated with specific page elements to better understand customer behavior.
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What You Need to Know About Customer Journey Orchestration Software
We paint a picture of the customer journey orchestration landscape and how they help brands meet customers at each point of their journey.
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Is Your Company Data-Driven or Data-Informed?
The differences between being data driven and data informed and why sometimes it pays to use one or the other.
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SAP Paints a New Vision for the 'Experience Economy' at Sapphire Now
Is mixing experience data with operational data and then applying analytics key to winning the future? SAP is betting on it.
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