Articles
Tag: analytics (page 4)
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CX Newsbyte: Acquisitions Abound, Google Cloud & LivePerson Partner up and More News
Demandbase acquires InsideView and DemandMatrix, TGP and Francisco Partners set to acquire Boomi, Google Cloud Partners with LivePerson and more.
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Improve Conversion Rate Optimization With a CRO Checklist
Conversion rate optimization (CRO) is a critical metric for marketers. This checklist will help you avoid common mistakes and improve CRO for your business.
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A Quick Introduction to Microsoft Azure Purview
Microsoft Azure Purview, first introduced in December 2020, is a cloud PaaS that provides a unified view of data sources across an organization.
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Preparing for Google's Page Experience Update via the Core Web Vitals Report
Core Web Vitals are the key signals such as page loading speed and ease of interaction with which Google uses to measure a website's performance.
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Where Big Data and Knowledge Management Intersect in 2021
Five years ago I wrote about where big data and knowledge management overlap. Needless to say, a lot has changed in the intervening years.
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Newegg Embraces Dogecoin, Moz Announces New Metrics Suite & More News
Newgg embraces Dogecoin, Moz adds a performance metrics suite, Informatica Revamps Intelligent Data Management Cloud With AI & Microservices and more DCX news.
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LinkedIn Endeavors To Create a Better LXP With LinkedIn Learning Hub
LinkedIn announced the launch of LinkedIn Learning Hub, a skills-building platform that is currently in beta.
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Why Analytics Solutions Remain Core to the Slimmed Down DX Stack
Like most business functions, the effects of the global pandemic have put marketing teams under pressure to cut costs and deliver more.
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Overcome Marketing Budget Limitations With These Tips
As a result of the downturn, many companies and organizations have pulled back on their marketing and branding efforts. That's a mistake.
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Are You Winning With Web Performance?
Just as a team breaks down a game’s outcome — and then strategizes for the next — let’s see why web performance is business-critical to a game plan.
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Where Do Marketers Draw the Line Between Efficiency and Effectiveness?
Balancing efficiency and effectiveness is a cornerstone to successful marketing and no easy feat. Here we explore how to get it done.
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Banish Analysis Paralysis: How to Measure What Really Matters in Marketing CX
Without a framework for filtering out the noise and focusing on the signal, it's easy to get lost in customer experience data with nothing to show for it.
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Enhanced Measurement in Google Analytics 4 Simplifies Events Management
Enhanced measurement, one of several new features in Google Analytics GA4, makes tag updates even easier.
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How Return of Advertising Spend Analysis Can Guide Marketing Budget Spend
Marketers should spend less time worrying about click-through rates and more time watching Return on Advertising Spend (ROAS).
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