Articles
Tag: analytics (page 5)
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How Google Analytics Cross Device Reports Improve Attribution and Sales Analysis
A map to understand the customer journey across devices.
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Improve Employee Productivity With Internal Analytics
Customer-facing platforms use analytics all the time to improve customer experiences. Why not do the same with your internal systems?
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Why Customer Journey Mapping + Journey Analytics = 5-Star Customer Experiences
No single tactic will deliver on the ultimate CX vision, it takes the right mix of people and processes or methodologies to deliver a meaningful experience.
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Digital Workplace Key Performance Indicators: Looking Beyond Adoption
Workplace metrics are hard to come by, but that doesn't mean you shouldn't be looking and technology adoption is only one aspect of digital workplace success.
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Ignore This Unexpectedly Bad Data Advice
Bad data advice you should definitely ignore.
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The Problem With Adding AI to Excel
As exciting as it is to add AI to a productivity tool, the reality is the end results are going to be limited no matter how sophisticated the AI is.
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Why a Cat May Be Better Than Predictive Analytics in Picking World Cup Winners
As World Cup 2018 continues, we look at whether a cat called Achilles can predict the outcome better than predictive analytics applications.
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Experience vs. Privacy: Why Are Offline Experiences Creepy Online?
While it’s commonplace to observe customer behavior in branches and in-store, it's a new practice online.
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Word Association Is Becoming Your Most Valuable Brand Metric
Understanding word associations improves a marketer's understanding of consumers.
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Adit Moskovitch: Use Analytics in a More Meaningful Way Throughout the Digital Workplace
Adit Moskovitch of Kaltura discusses analytics, virtual reality and more in our latest Digital Workplace leader Interview.
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What Is a Neural Network and How Are Businesses Using Them?
Companies use neural networks for a wide array of activities.
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How Marketers Can Plan Data Mining With R Programming
How best to manage data using R programming.
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How the Fall of Klout Marks the Rise of Advanced Social Media Analytics
The shutdown of well-known platform, Klout, marks a very big shift in martech.
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How Artificial Intelligence Will Impact the Future of Work
AI is set to impact work in three major ways: human to machine interaction; smart process automation; and advanced analytics.
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