Articles
Tag: analytics (page 5)
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Does Your Company Need a Combined Chief of Data and Analytics?
There are key differences between a chief analytics officer and chief data officer, but some organizations have combined them.
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Business Processes or Analytics: What Comes First?
As business processes increasingly move into the digital realm, developers should focus on broader business goals before rushing to implementation.
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Google Analytics Brings Predictive Metrics to App + Web
Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability.
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Calculating the Pollution Cost of Website Analytics, Part 4
Website analytics metrics feed the Cult of Volume. Such tactics rarely add value for anyone.
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How to Better Vet Referral Traffic in Google Analytics
Referral traffic metrics will never be perfect. But applying a few tactics can help ensure your digital marketing campaign budget is money well spent.
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How Microsoft’s Analytics Strategy Might Evolve With a TikTok Buy
Where would a TikTok buy fit in Microsoft's evolving analytics and machine learning strategy?
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Where Businesses Are Investing in Customer Experience
Analysts weigh in on where they see businesses investing in customer experience during the coronavirus.
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Calculating the Pollution Cost of Website Analytics, Part 2
So much about digital is about hidden costs, indirect pollution.
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Calculating the Pollution Cost of Website Analytics, Part 1
Cheap and free are abusive of the earth’s natural resources because cheap costs the earth.
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How Network Analytics Can Help Us Avoid Digital Fatigue
Many of us have a love-hate relationship with working from home. Here's how to make better use of our digital offices while cutting down on digital fatigue.
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What Should Be in a Good Martech Stack?
Do you have stack bloat? There are a few questions a leadership team can ask to see if a given martech stack is providing value or if it needs adjustments.
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The Role of Augmented Data Management in the Workplace
With data now at the heart of the digital workplace, augmented data management (ADM) is key to understanding digital workplace data. Here’s why.
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How Marketers Can Overcome the AI Trust Gap
Lack of transparency into machine learning behavior causes issues of trust. Businesses must overcome these issues before it can adapt and use AI technology.
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Long-Term vs. Short-Term Marketing: What's Your Crisis Vision?
With pressures on marketing teams in crisis, focusing on the short-term may not always be the answer. Here's why.
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