Articles
Tag: analytics (page 5)
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Why Marketers Need a Dedicated Analytics Strategy for Facebook Messenger
While Facebook's main platform is encountering heavy public scrutiny, its Messenger app is emerging as the crown jewel for maintaining engagement.
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Our Digital Workplaces Are Talking: It's Time to Listen
The big innovation we need from our digital workplaces isn't a new tool or app — it's better insights into the data that shapes our workplaces.
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What’s Next for Bot Intelligence?
The bot world is slowly growing up and the next-gen bots will be able to do pretty impressive things, like develop relationships with customers.
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How Bots Can Tell When the C-Suite Is Lying
Bots, coupled with sentiment analysis and artificial intelligence, can deduce when a corporate executive may be lying to investors.
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Google Tag Manager Adds to Marketer's Toolkits With Custom Tag Templates
Google added to its recent Tag Manager related announcements with the launch of custom tag templates in May.
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Beyond the Campaign: Times They Are A-Changing for CMOs
Three factors will drive the innovations marketers have been envisioning for years.
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Why the Future of Customer Experience Lies in Predictive Technology
Predictive technology helps companies use historical and behavioral data to anticipate decisions their customers will make in the future.
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Why You Should Care About the Customer Effort Score
Customer experience professionals have a variety of metrics to measure the experience of customers and prospects but should they also invest in the CES metric?
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How Google Tag Manager Trigger Groups Improve Analytics
Trigger groups can allow a sequence of triggers to be associated with specific page elements to better understand customer behavior.
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What You Need to Know About Customer Journey Orchestration Software
We paint a picture of the customer journey orchestration landscape and how they help brands meet customers at each point of their journey.
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Is Your Company Data-Driven or Data-Informed?
The differences between being data driven and data informed and why sometimes it pays to use one or the other.
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SAP Paints a New Vision for the 'Experience Economy' at Sapphire Now
Is mixing experience data with operational data and then applying analytics key to winning the future? SAP is betting on it.
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The Metrics Customer Experience Professionals Care About
Customer experience professionals have long been using KPIs to measure the success of their programs but what metrics do they value most?
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How to Set Your Brand Apart Through Customer Experience
Harnessing an integrated, data-driven strategy to stand out in a crowded field.
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