Articles
Tag: analytics (page 6)
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Should We Still Care About Bounce Rates?
Google eliminated bounce rates from Google Analytics reporting. Should we still be following this metric?
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3 Metrics Will Drive Marketing Outcomes in 2022
After a period of dramatic change, brands are asking what’s working and what isn't, what matters most to customers, and what is important to employees.
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Fix These Common B2B Website Problems to Unlock Your Growth Engine
Does your B2B website act as a static brochure? Make sure you're not making these common mistakes with your B2B website.
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Azure Services Platform Provider, 3Cloud Acquires CCG Analytics
Microsoft Azure services platform 3Cloud announced its acquiring CCG Analytics, a Tampa FL-based data analytics and consulting firm.
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Google Data Studio Introduces a Microsoft SQL Server Connector
The connector makes it easier to bring data from Microsoft SQL databases into Google Data Studio.
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SkyHive Ready to Soar After $40 Million Investment
The labor analytics platform aims to build more efficient workforces and close skills gaps in the global labor market.
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Eye Tracking vs. Saliency Modeling: Which Technique Is Right for You?
Eye tracking and saliency modeling answer similar questions. But other factors will determine which approach is right for you.
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6 Takeaways from the CMSWire DX Summit Fall 2021 Conference
We dig into the key takeaways from the Fall 2021 series finale of the virtual CMSWire Digital Experience Summit.
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Customer Experience Automation and the Human Touch
Although AI shouldn’t take over everything, it can automate tasks to reduce friction and create room for humans to shine.
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Governing Your Digital Workplace With Some Big Questions
Most analytics packages will generate a host of beautiful-looking charts, but how many of those actually change how your digital workplace is managed?
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What CX Professionals Can Teach the Federal Government — And Vice Versa
The US federal government has updated its CX framework. The question now is: Can CX professionals learn from it?
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Hiring Pinch, Holiday Grinch: A Prescription for Customer Experience
Customer-facing groups have been hit hard, and with very few hiring days left before the holidays, CX leaders are worried.
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A Framework to Operationalize Your Account Based Strategy
A practical framework for building a collaborative, cross-functional account based marketing team and a successful strategy around it.
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Why CIOs Must Become Data Champions
To become data leaders, CIOs need to become internal data champions by proving the value of data to other business leaders.
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