Articles
Tag: analytics (page 6)
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Experience vs. Privacy: Why Are Offline Experiences Creepy Online?
While it’s commonplace to observe customer behavior in branches and in-store, it's a new practice online.
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Word Association Is Becoming Your Most Valuable Brand Metric
Understanding word associations improves a marketer's understanding of consumers.
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Adit Moskovitch: Use Analytics in a More Meaningful Way Throughout the Digital Workplace
Adit Moskovitch of Kaltura discusses analytics, virtual reality and more in our latest Digital Workplace leader Interview.
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What Is a Neural Network and How Are Businesses Using Them?
Companies use neural networks for a wide array of activities.
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How Marketers Can Plan Data Mining With R Programming
How best to manage data using R programming.
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How the Fall of Klout Marks the Rise of Advanced Social Media Analytics
The shutdown of well-known platform, Klout, marks a very big shift in martech.
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How Artificial Intelligence Will Impact the Future of Work
AI is set to impact work in three major ways: human to machine interaction; smart process automation; and advanced analytics.
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6 Key Performance Indicator (KPI) Strategies Not Directly Tied to Revenue
What KPIs do you as a marketer use? Probably revenue- and conversions-based, right? There is more to it than just that.
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Google Analytics Data Retention: A New Feature for Keeping Data Safe
Google's new solution for controlling how long data is retained.
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What Is Deep Learning and How Does it Relate to AI?
As AI becomes more ubiquitous it is important to understand the distinctions between its various forms.
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Understanding Google AdWords Days to Conversion Metric and Notes
Recently, Google added features to AdWords to help marketers better understand how long it takes their customers to convert. Here is what you need to know.
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How to Build a Successful Data Analytics Team
Common data roles explained.
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5 Considerations for Marketing Key Performance Indicators (KPIs)
KPIs are a critical part of a marketing program and ones that aren't aligned with the business or measuring the wrong things can cost your business big.
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7 Search Engine Optimization Tools Every Content Publisher Should Know
There's no shortage of SEO tools to choose from, but which ones get results and who's got time to try them all?
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