Articles
Tag: analytics (page 6)
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6 Key Performance Indicator (KPI) Strategies Not Directly Tied to Revenue
What KPIs do you as a marketer use? Probably revenue- and conversions-based, right? There is more to it than just that.
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Google Analytics Data Retention: A New Feature for Keeping Data Safe
Google's new solution for controlling how long data is retained.
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What Is Deep Learning and How Does it Relate to AI?
As AI becomes more ubiquitous it is important to understand the distinctions between its various forms.
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Understanding Google AdWords Days to Conversion Metric and Notes
Recently, Google added features to AdWords to help marketers better understand how long it takes their customers to convert. Here is what you need to know.
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How to Build a Successful Data Analytics Team
Common data roles explained.
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5 Considerations for Marketing Key Performance Indicators (KPIs)
KPIs are a critical part of a marketing program and ones that aren't aligned with the business or measuring the wrong things can cost your business big.
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7 Search Engine Optimization Tools Every Content Publisher Should Know
There's no shortage of SEO tools to choose from, but which ones get results and who's got time to try them all?
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Why Data Scientists Need Room to Explore
Data science, when done right, can give businesses insights otherwise unachievable. But managers often fail to give their analysts the space to experiment
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Are You a Self-Learning Enterprise?
Self-learning enterprises use data to put them at an advantage over their competition.
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5 Communication Skills Every Data Scientist Needs
We catch up with data experts who suggest ways for data scientists to communicate with data citizens.
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Top 10 Things to Measure in Google Analytics in 2018
Digital marketing experts share their favorite Google Analytics tools and features that have been introduced or grown in importance in the past few years.
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Enterprise Performance Management (EPM) is Moving to the Cloud
Analyst firms estimate that 80 percent of EPM systems will be in the cloud by 2020. What does that mean for your business?
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7 Ways to Measure Workplace Collaboration and Productivity Tool Efficacy
Many organizations have implemented tools to enable better collaboration and improved productivity. But how do you measure the efficacy of those tools.
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How to Improve Data Literacy Among the Non-Quants in Your Organization
Data literacy is a marathon, not a sprint. Here are some tips to get you started
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