Articles
Tag: analytics (page 6)
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The Amazing Mix of Analytics, Machine Learning & More
How analytics have evolved. Who would’ve thought just a few short years ago that we'd be speaking about predictive analytics and machine learning in the same sentence? Predictive analytics has existed for decades.
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Analytics, the Backbone of Modern Marketing
Larger organizations want to be more customer-centric to attract and retain more prospects, but operational optimization is crucial to closing more deals. These aren’t short-term business needs. And they’re not going to change or go away anytime soon. These days, every business is at least partially an analytics business.
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4 Ways to Improve Your Data-Driven Decision-Making
In the world of big data and analytics, solely using your gut to make important decisions should happen — well, never. But, the truth is, executives driven by instinct over insights may be more common than you think. According to PwC's Global Data and Analytics Survey, using data consistently
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Companies Showcase AI, Analytics at Forrester Tech Event
Companies of all sizes, including startups, are eagerly embracing technologies like artificial intelligence (AI), natural language processing (NLP) and machine learning. Startups focus on technology that helps companies be agile and lean. They also “create ridiculously cool customer experiences,” Steve Peltzman, chief business technology officer for Forrester, told CMSWire
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Clicktale Experience Cloud Builds on Company's Analytics Strength
Clicktale today released a cloud-based customer experience platform that promises to not only solve your "most critical customer challenges," but also set the stage for superior experiences. Tel Aviv-based Clicktale is building on its enterprise-class experience management platform, which integrates cognitive computing, data science, applied psychological research and data visualizations.
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Pitney Bowes Places Big Bets on Data and Analytics
Struggling Pitney Bowes — a provider of physical products turned digital technology company — is digging deeper into data and analytics with two new initiatives. The company today unveiled a new line of business designed to help organizations use data and analytics and better leverage location-based data. Stamford, Conn.
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Attitude Check: What's Your Organization’s Customer Insights Culture?
The path from research to action has never been a smooth one. Many years before the dawn of the modern digital era, advertising guru David Ogilvy famously remarked on the tendency for marketing executives to use customer research “as a drunkard uses a lamppost, for support rather than for illumination.
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Pegasystems Adds More AI, Robotics Capabilities to Pega CRM
Cambridge, Mass.-based Pegasystems is infusing its customer relationship management (CRM) offerings with new artificial intelligence (AI) and robotic automation capabilities.
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Can IBM Watson Find Its Mojo Through a Salesforce Einstein Partnership?
Not long after the closing bell rang on Wall Street yesterday, Salesforce CEO Mark Benioff and IBM Chairman, President and CEO Ginni Rometty announced a global strategic partnership between their companies to advance the adoption of artificial intelligence (AI) in the enterprise through an integration of Salesforce Einstein and IBM Watson.
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Consumer Affinity Wars: How Provocative Influencers Can Harm Brands
Marketers have been attracted to brand influencers like bees to pollen. But some of the latest influencers are demonstrating how a brand can be stung when picking the wrong influencer to represent it.
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The 3 M's of Performance Marketing: What Every CEO Should Know
Performance marketing has become such an essential driver of business success that those CEOs who overlook it do so at the detriment of their business.
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Tableau, Microsoft, Qlik Lead Gartner's BI & Analytic Platforms Magic Quadrant
The business intelligence and analytics platform market's multi-year transition to modern agile business-led analytics is now mainstream — and the market is still evolving. That's the word from Gartner in its latest Magic Quadrant for Business Intelligence (BI) and Analytics Platforms.
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The Panama Papers: What Business Can Learn From Data-Driven Scoops
Through the Panama Papers released at the beginning of last year, the offshore tax haven activity of the national elites were seen in the full light of day by citizens.
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The Data Marketers Need Is Hiding in Plain Sight
Understanding and engaging with today’s customers requires the best possible data. That means relying less on black box third-party data and harnessing rich first-party data from interactions with customers.
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