Articles
Tag: analytics (page 6)
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Are People Analytics the Answer to Your Employee Engagement Woes?
An over-reliance on surveys to gauge employee wellbeing can lead to survey fatigue and inaccurate data. Can people analytics solve this issue?
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B2B Marketing Analytics Is Broken. Here’s How To Fix It
A recent Forrester study found that only 50 percent of B2B marketing and sales decisions are made based on data. We need to fix that.
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The Difference Between Quality of Data and Data Quality
Poor quality data causes marketers and businesses to lose out on opportunities and potentially open themselves up to risk.
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Gaining Customer Experience Insights: A New Twist on an Old(er) List
Customer experience trends change from day to day. But putting a new spin on some trends from 2015 show their relevance for today.
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What is Edge Analytics?
Edge analytics involves collecting and analyzing data at the sensor or device rather than waiting for the data to be sent back to a cloud or on-premise server.
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What You Need to Know About Process Mining
Understand how process mining can help document and improve your internal and external business processes and where it's fits in with BPM.
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Natural Language Processing Is Hitting Its Stride
People have been trying to use computational methods to analyze human language for over 50 years, but it's only recently that NLP has come into its own.
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How Marketers Can Get Started With Time Series Data in R Programming
Time series is one way to explore data in R programming, providing potential insights into future trends or possible new directions.
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How Bad Data is Ruining Sales and Marketing Forecasts (And What to Do About It)
Bad data can ruin your sales and marketing campaigns, as well as, the top and bottom lines of your business. We asked experts in the field how to prevent it.
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How Google Analytics Cross Device Reports Improve Attribution and Sales Analysis
A map to understand the customer journey across devices.
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Improve Employee Productivity With Internal Analytics
Customer-facing platforms use analytics all the time to improve customer experiences. Why not do the same with your internal systems?
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Why Customer Journey Mapping + Journey Analytics = 5-Star Customer Experiences
No single tactic will deliver on the ultimate CX vision, it takes the right mix of people and processes or methodologies to deliver a meaningful experience.
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Digital Workplace Key Performance Indicators: Looking Beyond Adoption
Workplace metrics are hard to come by, but that doesn't mean you shouldn't be looking and technology adoption is only one aspect of digital workplace success.
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Ignore This Unexpectedly Bad Data Advice
Bad data advice you should definitely ignore.
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