Articles
Tag: analytics (page 6)
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How to Navigate Blind Spots in Marketing Campaigns
We marketers cruise along in campaigns, not knowing whether there’s safety or danger just around the corner. Here's how to address those blind spots.
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BlueOcean Launches New API, Salesforce Digital 360 Gets New Features & More News
Leading this week’s CX and marketing newsbyte, BlueOcean launches a new API for third party access to analytics, Salesforce Adds to Digital 360 and more.
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When Is Changing an Article Date Good for SEO?
It's long been proven that Google likes fresh content. But changing your article's date doesn't mean your article is fresh and that Google will rank it better.
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Do Not Track
Only collect the data that it is absolutely essential to collect. Invest lots of time and energy in figuring out what that data is.
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How to Analyze Online Seasonal Marketing
Typical preparations for seasonal sales went out the window during the pandemic and are unlikely to return to the same state again.
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Highlights From Google's Marketing Livestream
Catching up on the big takeaways for marketers from the Google Marketing Livestream 2021 event.
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BlueOcean Announces New Sentiment Analytics API for Third-Party Access
BlueOcean announced plans to release an API that will let third-party applications access its analytics data.
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7 Takeaways From CMSWire's DX Summit 2021 Spring Edition
CMSWire's own DX Summit Spring conference was last week and here we share seven of the biggest takeaways from the event.
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Microsoft Workplace Stats Give a Glimpse Into the Future of Work
Microsoft collected an enormous amount of workplace analytics in 2020. Taken together, we can get a glimpse into what the future of work might hold.
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Invoca Acquires DialogTech, Contentsquare Raises $500M & More CX News
In this week's CX Newsbyte there are acquisitions, increasing brand evaluations, AI and sentiment analytics news and more from the world of CX and marketing.
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Contentsquare Valued at $2.8B After New Funding Round
A year after its $190 million Series D, Contentsquare has closed on $500 million in Series E financing, bringing the value of the company to $2.8 billion.
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The Right Approach to Modeling Can Make a Big Difference for B2B Marketers
Accumulating data into a database to drive marketing decisions is not a single-step process, but rather an ongoing commitment.
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Invoca Announced Its Acquisition of DialogTech
Invoca has announced its acquisition of DialogTech, an AI-powered call tracking and analytics solution for marketers.
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4 Ways To Improve Your Customer Effort Score
The customer effort score is a business-critical metric and a key indicator of customer loyalty and retention. Improving it should be top of mind.
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