Articles
Senior executives are very interested in the data analytics process but not many can actually manipulate the data for these processes.
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Artificial intelligence needs to shift out of the labs and into everyday life in enterprises. Some leading deployments help show us the way.
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Data can help sales teams improve the accuracy of their sales forecasts, allowing them to better align resources in areas with the greatest impact.
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Proving marketing's efforts are paying off to the board of directors requires the right metrics and right language. Here are 5 tips to help.
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Business intelligence has been around for awhile. AI, however, looks set to take its place. But will it? In data driven enterprises, there is a role for both.
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Marketers today struggle to organize their proverbial “cluttered closet” of data and separate the meaningful insights from the junk.
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Prescriptive analytics has become a real competitive advantage for marketers. Here's why.
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Sean Ginevan of Google shares the likely impact of AI, AR and IoT on CX and why the lines between online and offline experiences are blurring.
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With the advent of cashless retail, consumers can shop via their smartphones, which can render a website less important in your ecommerce strategy.
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You have a lot of reports to examine, but not sure what should be used for discovering long-term value, try Google's Lifetime Value Report.
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Analytics only drives value when positive outcomes are generated from the data. Otherwise, why do it at all?
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No question that predictive analytics is a hot topic but according to recent data more than half of CEOs don't trust the accuracy of their data. Here's why.
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Digital analytics, journey mapping, and NPS/CSAT surveys are unfortunately limited in their ability to find CX pain points and drive improvements.
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Google Analytics' new property, App + Web, allows marketers to combine the dimensions and metrics of app and website data into a unified report.
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