Articles
Tag: analytics (page 7)
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A Framework to Operationalize Your Account Based Strategy
A practical framework for building a collaborative, cross-functional account based marketing team and a successful strategy around it.
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Why CIOs Must Become Data Champions
To become data leaders, CIOs need to become internal data champions by proving the value of data to other business leaders.
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ICYMI: Desktop-as-a-Service Is on the Rise, Marketing Lessons from Facebook's Outage
Collecting some of our stories from the past week on CMSWire in the areas of customer experience and employee experience.
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Why Facebook Discontinued Facebook Analytics
Facebook will retire its analytics tool June 30. Here's why marketers should view that as a good thing.
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How Unit Tests Help Marketers Ensure Data Quality and Data Privacy
Marketers need a fundamental understanding of unit tests in order to join in discussions and planning with developers. Here's why.
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ICYMI: Are Marketers Ready for 2022? What's Behind Intuit's $12B Acquisition?
Catching up on the highlights from some of our articles on CMSWire.com from last week in our ICYMI feature.
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What's Inside the Latest Google Analytics 360 Updates
Google updated Google Analytics 360 platform with an eye towards improving reporting capabilities for wide-scale campaign measurement.
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How Predictive and Prescriptive Analytics Improve the Call Center Experience
Here we explore the ways predictive analytics and prescriptive analytics are being used in the call center today, and trends to watch for tomorrow.
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Google Analytics Modeled Conversions Pick Up Where Cookies Leave Off
As the sunset of third-party cookies looms large on the tech horizon, marketers have been looking for alternatives to fill in the gaps.
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Why Enterprise AI Needs Human Intervention
In the wake of the Pegasus Spyware controversy there were calls from many quarters for deeper control of AI by humans. Is it necessary?
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Qualtrics Announces Upcoming Release of Experience ID
Today Qualtrics announced the upcoming release of Experience ID, the company’s newest addition to its Experience Management (XM) operating system.
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NielsenIQ Set to Acquire Rakuten Intelligence Data Impact
NielsenIQ, a measurement and data analytics provider, has entered into two acquisition agreements in an effort to strengthen its omnichannel suolutions.
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How CMOs and CIOs Can Work to Better Manage Data and Analytics
Only one in four marketing organizations report having a very effective working relationship with IT according to a recent report. That's got to change.
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Data Accuracy Isn’t the Answer to Your Analytics Problem
Analytics is more than just providing accurate numbers. It’s about providing context and data that tells a story that results in actionable outcomes.
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