Articles
Tag: analytics (page 7)
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Democratizing BI to Give SMBs Access to Complex Data Analytics
Business intelligence has earned itself a snobby reputation. For non-enterprise organizations or — in my case — as a marketer, that reputation has led to both technophobia as well as an aversion to big data.
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Why Marketing's Data Skills Gap Isn't as Bad as You Think
Back in 2011, Gartner predicted CMOs would spend more on technology than CIOs by 2017. It even reaffirmed that projection last year. In fact, the prediction seems accurate: CMOs are investing more in tech. However, marketers are still struggling to transition to more data-focused marketing.
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RapidMiner, KNIME, SAS, IBM Lead Gartner's MQ for Data Science Analytics
Gartner gave its analysis of advanced analytics platforms a new name, but retained four of the same vendors as industry leaders for the second consecutive year. RapidMiner, KNIME, SAS and IBM lead Gartner's Magic Quadrant for Data Science Platforms.
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Empower Your Customers with Interactive, Visual Data
Often, when we read about mobile engagement and analytics, the conversation focuses on collecting and analyzing customer data to better understand needs and deliver memorable customer experiences.
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When 'Good Enough' Analytics Is More Than Good Enough
In today’s tidal storm of data, we are constantly combating analysis paralysis. We invest so much time into analyzing, evaluating and validating data-driven decisions, and not enough time taking action with it. We need to rethink the way we make decisions and let go of analytics perfection.
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CMSWire Tech Super Bowl: Terminus vs. SmartCurrent
When the New England Patriots face the Atlanta Falcons during the National Football League's 51st Super Bowl tonight, there will be more at stake than the Vince Lombardi trophy. Two tech companies will go head to head in support of their hometown teams. CMSWire arranged a friendly wager between Atlanta-based
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Your Mobile Ecommerce Strategy: Smart, Focused and Personalized
Personalization can play a big part in any mobile ecommerce strategy, but only if you remember the golden rule: personalization is a two-way street. For your customer, it’s a way to receive relevant content and offers so they can make decisions more quickly.
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Following the Data Through a Digital Transformation
Despite what any technology company says, digital transformation is not something you can buy. But it will force you to spend. A digital transformation is something that you do and keep doing and is highly customized to your company.
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The Consumer Affinity War: Protecting Your Brand With Analytics
I enjoyed the airport scene in the Marvel movie Captain America: Civil War, watching the comic heroes confront their views of how their heroic acts should play in world events.
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The Problem with App Measurement: Time to Break Down the Walls
Facebook isn't the only one with a measurement problem (though it may well be the most publicized.) The problem exists across apps everywhere — and before you jump to conclusions, remember this. Siloed measurement practices are not intentionally designed to mask the truth or hold back information for nefarious reasons.
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Search & Big Data Analytics in 2017: 5 Hot Topics
Search and big data analytics have evolved significantly over the last few years, and organizations are increasingly using these technologies to meet their mission-critical needs.
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3 Tips for Communicating With Remote Analytics Specialists
If you've seen the movie “Hidden Figures,” you may recall a scene between mathematician Katherine Johnson and Al Harrison, director of the NASA Space Task Group.
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When It Comes to Metrics, Size Matters
Have you ever seen a salesperson boast about meeting their revenue targets without caring about whether the sale was profitable? Have your kids proudly showed you an A on their geometry test and ignored the fact that they haven't turned their homework in for a month? Has a delivery team
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Are You Ready for These Big Data Trends?
2017 will see some major changes in the big data ecosystem, driven in part by two trends. Both trends offer opportunities for data-driven organizations to stay ahead of the curve — but only if they take the time to do some preparation now. 1. Hadoop Gets Put to the Test – Here's How to Help It Pass Apache Hadoop distribution vendors have crossed the
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