Articles
Tag: analytics (page 8)
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The Retail Customer Experience: Big Data Offers Big Rewards
The retail customer experience has evolved from primarily focusing on the end game – — the transaction — where consumers would be rewarded at the point of purchase to a holistic, data-driven process that uses insights to give people what they want during all phases of the journey.
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How to Get the Most out of Power BI
Management consultant Peter Drucker once said, “If you can’t measure it, you can’t improve it.” This statement has never been more relevant. Businesses have access to unprecedented amounts of data, but all that data means nothing unless they can turn it into insights.
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Culture Clash: When the Developer Meets the Analytics Manager
The deployment of open sources tools and programming are exposing analytics practitioners to more developers. Not surprisingly, these two professionals are still often viewed collectively as an odd couple.
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CMSWire's Top 10 Hits of 2016: The Absolute Most Popular Stories of the Year
CMSWire reporters and contributors created an impressive body of work in 2016, sharing insights, strategies and news about a broad array of digital experiences, the digital workplace and information management.
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You Need an Eagle Eye to Keep Analytics (and Data) Secure
These days I wish I could be a fly on the wall of any business meeting concerned about data breaches and keeping data safe (and yes, I do see the irony). Developing privacy-aware corporate cultures with organizational structures that address legal risks is no small task.
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How Analytics and BI Shaped the Modern Organization
In the past few years, we’ve seen how analytics help data-driven organizations outperform peer groups and create more innovative opportunities. Today, analytics defines the modern organization by harnessing its collective intelligence. This next-gen collaboration combines the wisdom of people with the power of machine learning and artificial intelligence.
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5 Challenges Marketers Must Face in 2017
Marketing today is a bit like being on a roller coaster — it has its ups and downs, but no one would ever complain that it's boring. Marketing is on the frontlines of revenue generation and fills a mission critical role in virtually every organization.
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Let's Resolve the Data Analytics Conflict in 2017
Business intelligence and big data have an unresolved conflict. 2016 was slated to be the year that big data projects finally delivered on the promises of profitability. Yet, 12 months later we’re still sitting on piles and piles of data as big data solutions languish in the corner.
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Why Content Analytics Still Hasn't Hit the Big Time
How many organizations know what content they have, let alone how it's used and in what context? Content analytics (CA) applications were introduced as a means to provide that information. Content analytics applies business intelligence (BI) and business analytics practices to uncover usage patterns in enterprise content.
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When Should Analytic Software Be Replaced?
Businesses have their favorite analytic software — tools entire processes and operations have relied upon for years. But change is inevitable. Software does not last forever, especially as new data management options arrive in the marketplace.
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Quantifind's Signum Impact Measures ROI of Campaigns, Sponsorships
How can you measure the dollar impact of brand campaigns and sponsorships? Quantifind, a data science company based in Menlo Park, Calif., will likely suggest you try Signum Impact, the latest offering in its Signum product line.
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Overcome the Data Analytics Skills Gap with Citizen Analysts
Data's unprecedented growth, both internally and externally, has made it impossible for modern organizations to rely solely on specialists to solve all their data analytics needs.
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Predictive Marketing: The Next Must-Have Technology for CMOs
The more data-driven marketing becomes, the easier it is for CMOs to attribute closed deals directly to their marketing programs. But with so much information available they encounter a new challenge: knowing which tactics and strategies to prioritize when each bad decision can cost thousands in missed opportunities. Predictive
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How to Use Hashtag Analytics to Track Employee Engagement
The origin of the hashtag can be traced to identifying key words in computer code. From there it evolved to tagging topics or groups in early chat rooms.
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