Articles
Tag: analytics (page 8)
-
How Return of Advertising Spend Analysis Can Guide Marketing Budget Spend
Marketers should spend less time worrying about click-through rates and more time watching Return on Advertising Spend (ROAS).
Continue reading...
-
The Power of Time in the Digital Workplace
Time management is a critical and often-overlooked success factor in today’s digital workplace. Here are some tips on how to get started.
Continue reading...
-
Many Organizations Put Big Data Aside To Focus on Small Data
If analytics has been largely driven by big data sets in the past, that could be about to change as enterprises start looking at the benefits of small data.
Continue reading...
-
Using a CDP for Data-Driven Campaign Management
As the scale of data grows, so does the need to move it around and store it so it can be used to target customers more effectively and efficiently.
Continue reading...
-
How Analysis Hub in Google Analytics GA4 Eases Ad-Hoc Analysis Workflows
GA4's analysis hub provides templates designed for ad hoc analysis, making it a central location to work with and explore data visualizations.
Continue reading...
-
New Data Import for Google Analytics GA4 Is a Workflow Boon
The data import feature is a much-needed upgrade for data management within Google Analytics.
Continue reading...
-
The CX Power Couple: Why Customer Feedback and Analytics Must Both Inform Product Design
The more angles that you can look at your customers, the better. After all, if even they don't know why they do what they do, it’s unlikely you will either.
Continue reading...
-
Improve the Human Element of Your CX for More Emotional Connections
A positive emotional connection that customers experience with brands stays with them and increases loyalty and engagement.
Continue reading...
-
5 Best Practices for Ensuring Good Data Hygiene
To gain success from a data-driven culture, the data you’re working with must be clean, making data hygiene an important part of gaining actionable insights.
Continue reading...
-
5 Ways to Obtain Genuine Customer Feedback
Obtaining genuine feedback from customers is never easy, and seems to be getting harder to obtain. Here are five ways get more feedback and insight.
Continue reading...
-
Microsoft Dominates the Analytics, Business Intelligence Market but There Are Alternatives
While Gartner reports Microsoft Power BI's domination of the market there are other effective alternatives for those that do not want to go that route.
Continue reading...
-
How To Use Cohort Analysis in Google Analytics' GA4
Cohort analysis has been around for a while, but in GA4 it gets integrated into the Analytics Hub with some new capabilities.
Continue reading...
-
CX Decoded Podcast: Breaking Down the State of Digital Customer Experience
In this first episode of CX Decoded, we uncover the challenges and priorities of CX professionals as we delve into our annual research report, the State of DCX.
Continue reading...
-
How Amazon's Just Walk Out Tech Will Change Shopping
To understand the possibilities that await, we spoke to both marketing and technology executives to find out more about Amazon's approach.
Continue reading...
