Articles
Tag: analytics (page 8)
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Natural Language Processing Is Hitting Its Stride
People have been trying to use computational methods to analyze human language for over 50 years, but it's only recently that NLP has come into its own.
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How Marketers Can Get Started With Time Series Data in R Programming
Time series is one way to explore data in R programming, providing potential insights into future trends or possible new directions.
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How Bad Data is Ruining Sales and Marketing Forecasts (And What to Do About It)
Bad data can ruin your sales and marketing campaigns, as well as, the top and bottom lines of your business. We asked experts in the field how to prevent it.
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How Google Analytics Cross Device Reports Improve Attribution and Sales Analysis
A map to understand the customer journey across devices.
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Improve Employee Productivity With Internal Analytics
Customer-facing platforms use analytics all the time to improve customer experiences. Why not do the same with your internal systems?
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Why Customer Journey Mapping + Journey Analytics = 5-Star Customer Experiences
No single tactic will deliver on the ultimate CX vision, it takes the right mix of people and processes or methodologies to deliver a meaningful experience.
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Digital Workplace Key Performance Indicators: Looking Beyond Adoption
Workplace metrics are hard to come by, but that doesn't mean you shouldn't be looking and technology adoption is only one aspect of digital workplace success.
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Ignore This Unexpectedly Bad Data Advice
Bad data advice you should definitely ignore.
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The Problem With Adding AI to Excel
As exciting as it is to add AI to a productivity tool, the reality is the end results are going to be limited no matter how sophisticated the AI is.
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Why a Cat May Be Better Than Predictive Analytics in Picking World Cup Winners
As World Cup 2018 continues, we look at whether a cat called Achilles can predict the outcome better than predictive analytics applications.
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Experience vs. Privacy: Why Are Offline Experiences Creepy Online?
While it’s commonplace to observe customer behavior in branches and in-store, it's a new practice online.
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Word Association Is Becoming Your Most Valuable Brand Metric
Understanding word associations improves a marketer's understanding of consumers.
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Adit Moskovitch: Use Analytics in a More Meaningful Way Throughout the Digital Workplace
Adit Moskovitch of Kaltura discusses analytics, virtual reality and more in our latest Digital Workplace leader Interview.
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What Is a Neural Network and How Are Businesses Using Them?
Companies use neural networks for a wide array of activities.
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