Articles
Tag: analytics (page 8)
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The One Metric Every Data Team Needs to Remember
Good data is data that people use, so tracking data usage is key to the success of data initiatives.
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Why Artificial Intelligence Will Create More Jobs Than it Destroys
Despite reports to the contrary, many analysts believe AI will create more jobs than it destroys.
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Bring Mobile App Analytics Up to Speed With Google Analytics for Firebase
Google Analytics for Firebase is a performance tracking tool for mobile applications. It offers mobile-centric metrics, such as crash reports, in real time.
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Google Chatbase Ushers in the Rise of Chatbot Analytics
Businesses need a way to measure the performance of chatbots, and one of the most noteworthy chatbot analytics tools is Google's Chatbase.
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2017 Contributors of the Year: Joanna Schloss
An interview with Joanna Schloss, one of CMSWire's top contributors of 2017.
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Stop Torturing Your Data and Other Tips to Reveal True Data Insights
With the proliferation of data and analytic tools, spurious 'insights' are more common. Here are tips for separating coincidences from true results.
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Surveying the Customer Experience Technology Landscape
Vendors offer a mind-boggling number of marketing technology tools, making it difficult to decide which ones are most important to the customer experience.
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One Analytics Tool Doesn't Cut It: An Integrated Analytics Approach
By bringing together four different forms of analytics, brands can gain a clearer understanding of where their customer experience is falling short
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The Continued Evolution of the Customer Experience Stack
The customer experience stack has evolved over the past 15 years, and it will continue to evolve in the future. But the focus on the customer remains the same
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The Hybrid Future of Analytics
Should you keep analytics systems in-house or move them to the cloud? When you consider cost, security, performance and manageability, the answer is a hybrid approach.
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Why Web Analytics Are More Important Than Ever
According to Forrester's recent Wave report web analytics are key to understanding customers and delivering awesome digital experiences.
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Customer Service Has a Data Problem
Despite investing heavily in customer service technologies, companies are still having trouble using data and analytics to improve customer satisfaction.
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5 Ways GDPR Will Change Marketing Forever
With GDPR now just months away CMSWire's Kaya Ismail shines a light on how GDPR will impact the average digital marketer.
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How Data Professionals Can Get a Seat at the Table
Tips for turning data analytics from an afterthought into a corporate priority.
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