Articles
Tag: analytics (page 8)
-
5 Considerations for Marketing Key Performance Indicators (KPIs)
KPIs are a critical part of a marketing program and ones that aren't aligned with the business or measuring the wrong things can cost your business big.
Continue reading...
-
7 Search Engine Optimization Tools Every Content Publisher Should Know
There's no shortage of SEO tools to choose from, but which ones get results and who's got time to try them all?
Continue reading...
-
Why Data Scientists Need Room to Explore
Data science, when done right, can give businesses insights otherwise unachievable. But managers often fail to give their analysts the space to experiment
Continue reading...
-
Are You a Self-Learning Enterprise?
Self-learning enterprises use data to put them at an advantage over their competition.
Continue reading...
-
5 Communication Skills Every Data Scientist Needs
We catch up with data experts who suggest ways for data scientists to communicate with data citizens.
Continue reading...
-
Top 10 Things to Measure in Google Analytics in 2018
Digital marketing experts share their favorite Google Analytics tools and features that have been introduced or grown in importance in the past few years.
Continue reading...
-
Enterprise Performance Management (EPM) is Moving to the Cloud
Analyst firms estimate that 80 percent of EPM systems will be in the cloud by 2020. What does that mean for your business?
Continue reading...
-
7 Ways to Measure Workplace Collaboration and Productivity Tool Efficacy
Many organizations have implemented tools to enable better collaboration and improved productivity. But how do you measure the efficacy of those tools.
Continue reading...
-
How to Improve Data Literacy Among the Non-Quants in Your Organization
Data literacy is a marathon, not a sprint. Here are some tips to get you started
Continue reading...
-
8 Ways to Measure Chatbot Program Success
Chatbots may be all the rage, but you need some solid metrics around your programs to ensure success.
Continue reading...
-
3 Tips to Avoid the Embarrassment of AI's Unintended Consequences
Here are some lesser know measures a company can take to make sure their artificial intelligence driven applications don't embarrass their brand.
Continue reading...
-
Understanding Google Analytics Audiences Report
A new Google Analytics dashboard feature called Audiences reports provides marketers with side-by-side comparisons of the characteristics of website visitors.
Continue reading...
-
The Customer Voice: Bringing Value to Online Data
To effectively use the massive amount of consumer data available via social media, companies need to be able to filter, capture and analyze actionable data.
Continue reading...
-
Why Data Alone Won't Produce Insights
It's not enough to have the data and tools — organizations need a clear change management plan to make the most of this rich business source.
Continue reading...