Articles
Tour de France winners Team Ineos' ability to achieve success and then replicate it makes it an interesting case study for business.
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Not all companies audit their algorithms to ensure fairness and accuracy, but a growing number of experts say they should.
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The rise of digital billboards as part of digital out of home advertising provides an opportunity to tailor messages to customers.
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While Facebook's main platform is encountering heavy public scrutiny, its Messenger app is emerging as the crown jewel for maintaining engagement.
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The big innovation we need from our digital workplaces isn't a new tool or app — it's better insights into the data that shapes our workplaces.
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The bot world is slowly growing up and the next-gen bots will be able to do pretty impressive things, like develop relationships with customers.
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Bots, coupled with sentiment analysis and artificial intelligence, can deduce when a corporate executive may be lying to investors.
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Google added to its recent Tag Manager related announcements with the launch of custom tag templates in May.
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Three factors will drive the innovations marketers have been envisioning for years.
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Predictive technology helps companies use historical and behavioral data to anticipate decisions their customers will make in the future.
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Customer experience professionals have a variety of metrics to measure the experience of customers and prospects but should they also invest in the CES metric?
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Trigger groups can allow a sequence of triggers to be associated with specific page elements to better understand customer behavior.
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We paint a picture of the customer journey orchestration landscape and how they help brands meet customers at each point of their journey.
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The differences between being data driven and data informed and why sometimes it pays to use one or the other.
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