Articles
Tag: analytics (page 9)
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Why Companies Should Rethink How They’re Using Customer Sentiment
Every company is now a customer experience company. But some businesses are doing it better than others – and it's due to how they handle customer sentiment.
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What Bakers and Cooks Can Teach Us About Content Analytics
Taking a cook's mindset of optimizing in the moment, with the resource and bandwidth available, is so critical to improving content performance on the go.
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A Look at the Top 5 Marketing Automation Software by Market Share
With so many variables at play when selecting automation tools, how do you know which ones to prioritize? Here are some key statistics and insights.
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How Marketers Can Get Started With Google Apps Scripts
Google Apps Scripts are a relatively easy way for marketers to dip their toes in the automation waters.
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Hootsuite Acquires Heyday, HubSpot Names New CEO and More CX News
Hootsuite made a big $48 million acquisition, HubSpot has a new CEO, FullStory raises $400 million and more CX news.
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How to Coordinate Google Analytics Reporting Access
To make Google Analytics reporting less of a game, users should review access management on a regular basis.
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10 Mistakes to Avoid When Rethinking Your Analytics Strategy
Avoiding these 10 gotchas can help establish the right workflow to conducting effective analysis, even in turbulent times.
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Go Big or Go Home: What Sports Can Teach Business About Technology
Sports are leading the way in the novel application of data and technology in so many ways. Here are some valuable lessons for other businesses.
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Study Guide: Google Analytics Individual Qualification Certification
Adding a certification can enrich your knowledge and boost career potential. What you need to know to pass the Google Analytics IQ certification.
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How to Use GA4's Features to Unlock Marketing and Conversion Insights
GA4's AI-driven Insights platform can help you make sense of it all by automatically uncovering patterns and connections that may otherwise go unnoticed.
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Making Sense of Your Google Lighthouse Results
Google's Page Experience update is here. Let Lighthouse light the way forward by performing an audit of your website while measuring its performance.
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How the Industrial IoT Is Making the Workplace More Productive
The IIoT is becoming a key part of the digital workplace and many vectors are turning to it to make workers more productive. Here's how.
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5 Takeaways from the DX Summit 2021 Summer Edition
Simpler Media Group and CMSWire held its third Digital Experience Summit of 2021, as part of its DX Summit Series events. Here are some key takeaways.
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Qualtrics Acquires Clarabridge for $1.125 Billion in CXM Software Deal
Qualtrics has acquired Clarabridge in a big move for the customer experience software space.
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