Articles
Tag: analytics (page 9)
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One Analytics Tool Doesn't Cut It: An Integrated Analytics Approach
By bringing together four different forms of analytics, brands can gain a clearer understanding of where their customer experience is falling short
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The Continued Evolution of the Customer Experience Stack
The customer experience stack has evolved over the past 15 years, and it will continue to evolve in the future. But the focus on the customer remains the same
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The Hybrid Future of Analytics
Should you keep analytics systems in-house or move them to the cloud? When you consider cost, security, performance and manageability, the answer is a hybrid approach.
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Why Web Analytics Are More Important Than Ever
According to Forrester's recent Wave report web analytics are key to understanding customers and delivering awesome digital experiences.
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Customer Service Has a Data Problem
Despite investing heavily in customer service technologies, companies are still having trouble using data and analytics to improve customer satisfaction.
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5 Ways GDPR Will Change Marketing Forever
With GDPR now just months away CMSWire's Kaya Ismail shines a light on how GDPR will impact the average digital marketer.
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How Data Professionals Can Get a Seat at the Table
Tips for turning data analytics from an afterthought into a corporate priority.
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Technology, Strategy Tips for Your Digital Analytics Program
Phil Kemelor turns to The Big Lebowski for some inspiration on important digital analytics questions.
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Reading the Digital Cues: Actions Speak Louder Than Words
“… people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou “It was scary at the beginning, then it was funny and really cool,” my five-year-old answered, when I asked what she thought of
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Top B2B Industry Events (Nov. 2 to Dec. 5, 2017)
Just two more weeks until CMSWire's third annual DX Summit. CMSWire is returning to the Radisson Blu Aqua in Chicago Nov. 13 to 15 for a deep dive into next-generation digital experiences.
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The Curious Tale of Sitecore Analytics Adoption
Despite Sitecore's growing user base, customer's don't seem to be embracing their analytics offering. CMSWire's Erika Morphy investigates why.
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New Players in Digital Marketing Analytics Emerge
CMSWire's Dom Nicastro met with Gartner's Martin Kihn, author of Gartner Magic Quadrant for Digital marketing Analytics, to find out where this fast-paced market is headed.
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Where Analytics Fit in Your Digital Experience Strategy
We live at a time when customers are increasingly powerful — and fickle. As a result, tracking customer journeys, taking insights from those journeys and developing digital experiences to continue customer engagement has become even more complex.
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Understanding and Meeting the Challenges of Digital Transformation
When we think about transformation, we think change. Consider societal shifts over the years: television, email, smartphones and the list goes on. When these technologies were first introduced, were people as receptive as they are today? Of course not. Societal transformation does not occur overnight.
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