Articles
Tag: analytics (page 9)
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Microsoft Dominates the Analytics, Business Intelligence Market but There Are Alternatives
While Gartner reports Microsoft Power BI's domination of the market there are other effective alternatives for those that do not want to go that route.
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How To Use Cohort Analysis in Google Analytics' GA4
Cohort analysis has been around for a while, but in GA4 it gets integrated into the Analytics Hub with some new capabilities.
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CX Decoded Podcast: Breaking Down the State of Digital Customer Experience
In this first episode of CX Decoded, we uncover the challenges and priorities of CX professionals as we delve into our annual research report, the State of DCX.
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How Amazon's Just Walk Out Tech Will Change Shopping
To understand the possibilities that await, we spoke to both marketing and technology executives to find out more about Amazon's approach.
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Is Your Website Designed With Customer Experience in Mind?
Explore the six factors that can facilitate an exceptional customer experience through a brand’s website.
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Exploring the Third-Party Customer Experience App Ecosystem's Growth
Digital customer experience software providers reported significant growth in their third-party application ecosystems in 2020. Where is that growth happening?
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10 Ways to Measure Chatbot Program Success
Chatbots may be all the rage, but you need some solid metrics around your programs to ensure success.
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What 2020 Analytic Trends Will Remain Trendy in 2021?
For analytics practitioners the disruption from the COVID-19 pandemic means two things: stop following the measurement playbook, and adjust the playbook text.
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Grading Your Marketing Personalization Strategy
Marketers and C-suite execs share how they gain visibility on their personalization strategy and how they determine what is working and what isn't.
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How to Create Dashboard Frameworks That Support Marketing Analysis
The dynamism of marketing data demands an analytics dashboard that is flexible and robust enough to change with the times.
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The Reasons Behind Klaviyo's Recent $4.2B Valuation
We met with marketing execs to understand the reasons behind Klaviyo’s Series C funding and valuation, as well as the resurging need for good customer data.
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Turn These Technology Risks Into Opportunities in 2021
The rapid deployment of technology that the pandemic spurred on created both risks and opportunities. Here's how to deliver on the opportunities.
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A Look at Marketing's Biggest Data Challenges of the 2020s
Recent data from the Martech 2030 report highlights what will be one of marketers' biggest challenges in 2020, data distillation and activation.
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Why Some Marketers Are Leery of Analytics
Gartner has released findings that say many marketers aren't using analytics to inform decisions. Why?
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