Articles
Tag: analytics (page 9)
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Cautionary Data Analytics Lessons from the Battle of Britain
We now have vast quantities of sales-related data at our disposal. If you use automated systems for compensation management, quoting and configuration, territory and quota, marketing and any other sales or marketing task, all of the related intelligence is at your fingertips. But having it is not enough.
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The Race to Customer 360
Across both business and consumer markets, the race is on to comprehensive customer understanding. Today companies use every means available to them to capture, process and analyze data on customer environments and behavior with the ultimate goal of driving new revenue and reducing costs. According to Gartner, “Business demand
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Marrying the Art and Science of Marketing: From Engagement to Bliss
Data and analytics have become so intertwined with marketing strategy it’s no longer acceptable to say you’re a marketer "but not a numbers person." Marketing used to be strictly an art, not a science.
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Salesflare Launches 'Hot Prospects' & 'Warm Introductions'
Salesflare just advanced its mission to "kill dumb software" with the introduction of capabilities to its customer relationship management (CRM) platform that enables organizations to enhance leads and connections. It's an upgrade on artificial intelligence (AI) features the Antwerp, Belgium-based company added in September. Salesflare co-founder Jeroen Corthout said the
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Splunk App for AWS Supports Businesses of All Sizes
Not surprisingly, San Francisco-based Splunk chose AWS re:Invent to debut version 5 of what is becoming an increasingly important product for the company: Splunk App for AWS. After all, for Splunk's client base on or moving to the public cloud, AWS is their top destination, Praveen Rangnath, senior director
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How to Get Smarter With A/B Tests
Let’s face it. Everyone loves to be the smart one in a given instance. But A/B testing can sometimes leave people scratching their heads, feeling anything but smart — especially about planning resources efficiently. So what can you do? Start with your homework.
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Birst 6 Introduces Machine Learning to Its Networked BI Platform
San Francisco-based Birst today unveiled what it's calling its biggest software release to date, Birst 6.0.
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7 Ways CMOs Can Build Value in a Digitally Exponential World
The average tenure for a CMO dropped almost 10 percent in the last year from 48 months to 44 months, representing the first decline in 10 years. According to the Spencer Stuart survey, CMO tenure peaked in 2014 at 48 months, which was more than double that of 2004.
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![Digital Experience: It's All About the Metrics [Video]](/~/media/b8f1a9d627ca4d0faedf20e4c1d3a9d3.jpeg?mw=155&mh=117&hash=A7B024B34103A48729D9462FA796D084E7C56DE8)
Digital Experience: It's All About the Metrics [Video]
Forrester senior analyst Cinny Little said companies have to think differently to succeed in a digital era. But it's easier said than done.
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3 Ways to Help Your CMO Generate More Systematic Insights
Analytics are important and nobody disputes that. Marketers everywhere recognize the value of insights, but they haven’t figured out how to capture them in systematic ways. Way too many insight-driven successes still stem from happy accidents. CMOs know this needs to change.
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Digital Hub Platforms Can Improve Enterprise Collaboration
Looking for the perfect digital hub? Then look in the camera. That’s right, the perfect digital hub is you.
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SAP HANA 2 Provides New Foundation for Digital Transformation
BARCELONA — There's not much time to think in a world where machines make decisions.
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NowDiscover Uses Machine Learning in Video Recommendation Engine
Berlin-based startup NowDiscover has launched a video content recommendation engine for enterprises. It blends algorithms able to capture explicit and implicit purchasing intent signals, advanced filtering and machine learning and then hands the findings off to a human curator. In short, NowDiscover 's engine has just evaluated and ranked hundreds
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Domo Strikes New Low in Vendor Competition
AUSTIN — Thirty years ago, a nation collectively rallied around the most basic of human truths: Play fair. Don't take things that aren't yours. Say you're sorry when you hurt somebody.
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