Articles
Tag: apps (page 9)
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What's In WhatsApp? Customer Devotion
Once you dig into the astonishing numbers for WhatsApp, you can kind of see why Facebook paid $19 billion for the company. Kind of.
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Toms Builds Mobile Success by Aiming at Top Customers
Toms, the online retailer that markets social impact along with its shoes, has found success with mobile marketing by aiming apps at the top 5 percent of its customers, according to a senior executive.
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Google Exec Maps Mobile Tools Strategy
Google's product management director laid out plans yesterday for powerful tools to blend information about its users with the goals of marketers as customers move between fixed and mobile devices. Speaking at the Mobile Marketing Strategies Summit in San Francisco, Seth Sternberg laid out the two key challenges facing mobile
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Document Mgt Roll-up: Boston Snubs Microsoft, Adobe Closing Workspaces
It’s slow in the document management space after the holidays, but there are still some notable points — including the fact the City of Boston has turned to Google and away from Microsoft.
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12 Tips for Creating a Successful App
Mobile apps aren't anything new. But the market for them has exploded to the point that many companies are scrambling to jump on the bandwagon -- and it's a dusty one.
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Can a New Mobile Enterprise Chief Reverse BlackBerry's Fortunes?
Gartner may have told enterprises to ditch BlackBerry and consumers have largely turned their back on the company. But many enterprises move to a different, slower beat. So news of the company's new hire might keep them interested in the mobile vendor, at least for a while.
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Meet, Pray, Live: Marketers Benefit from Deeper Demographic Insights
Marketers live and die by demographic data, looking at everything from gender and ethnicity to identify target markets for specific products or services. Big data — and the deluge of online information — provides more information about potential customers than ever before, including detailed statistics on everything from median income
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Will Ephemeral Communications Make Delete the Default?
How big is your digital footprint? Think beyond the blog posts and Amazon reviews, social media status updates and Reddit comments. Your role in the digital world is more than the songs you download on iTunes, the movies you watch on Netflix and the photos you upload on Instagram.
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Cirrus Insight to Unite Salesforce, Gmail on Mobile Devices
Before Salesforce launched Salesforce1 to help companies build mobile sales apps, there was a startup called Cirrus Insight. It began working on a mobile app to bring Salesforce features to the smartphones and tablets of Gmail users.
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How Apps and Social Media Will Color Black Friday
Social media and mobile applications reportedly have an outsize influence on shopping behavior -- and many companies have shaped their online experiences accordingly in the last few years. Now shoppers and retailers are both looking to the next stage in this evolution.
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5 Ways Facebook Apps Can Complement Your Website
If you visit the website of any major brand, chances are pretty good that you’ll find a page, or cluster of pages, that complement the main site. Nike has lots of these “microsites” for products such as FuelBand, Sportswear and NIKEiD to name a few.
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How to Optimize Mobile for Holiday Purchases [Infographic]
Only nineteen more days until Cyber Monday — the day when customers, hungover from Thanksgiving meals and recovering from Black Friday brawls, go online to finish (or for some, start) their holiday shopping. Each year the competition to offer the best prices gets tougher.
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Leap Motion Controller Gestures to the Tech Horizon
As the world readies for the onslaught of holiday gadget buying, one of the most promising of all has already launched and been dispensed with by many early observers. The Leap Motion gesture controller debuted this summer.
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MetaVis Bashes Google with Office 365 Migration Tool
Microsoft has just taken another pop at Google, this time with the help of MetaVis Technologies. MetaVis, which develops software to help organize SharePoint and Office 365 environments, launched a new migration wizard that can quickly move content from Google Apps to Office 365.
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