Articles
Tag: apps (page 9)
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Could LifeLock Security Fail Happen to You?
If you think your business has secure apps and robust data security policies, rethink your confidence. Because breaches happen. And not everything is 100 percent secure all the time. At least it wasn't for LifeLock. The Tempe, Ariz.
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The Mobile Enterprise Won't Be Built in a Day
These complications have limited the payback that organizations have been able to reap from their BYO programs. Organizations are dealing with the first two items by limiting their approved list of supported devices, and by (finally) deploying mobile device management (MDM) or similar security solutions.
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Do You Really Need Microsoft Office?
Two things are made clear in the new benchmark report from SoftWatch: 1. Business users spend a lot less time using their Office applications than might be thought. 2.
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Marketers: Make Mobile Ads More Relevant, Compelling
Organizations that advertise in mobile using a comprehensive mobile-first strategy rather than waiting on flashy technology to do the trick will win, according to new research by Forrester. The report, Mobile Advertising: It's Time To Get Personal, claims marketers are not delivering when it comes to mobile advertising.
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Making the Most of Dynamic Tag Managers
Solving chaos in complexity usually requires a solution that provides refinement. In automobiles, for example, fuel injection enables more refined gas and air mixtures needed to improve vehicle performance while meeting government standards for emissions.
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Apps: the 'Next Wave' of Digital Marketing #mktgnation14
Customers yearned for more app-like experiences. That's when ion interactive saw the light for its cloud-based landing-page platform: the world is shifting from landing pages that gate content to marketing apps that are content. Marketing apps are, in fact, "the next wave of digital marketing," ion interactive claims.
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Cisco, Google Collaborate on Chromebook #EnterpriseCon
Google and Cisco are putting their enterprise collaboration faith into the little $200 laptop. Or maybe they're just trying to gang up on Microsoft.
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Google Drive Offers Add-Ons, Cash to Microsoft Office Users
In the past three days, Google has made two announcements that are creating new disruptions. One of them — a new Office 365 to Google Apps referral program — seems specifically designed to annoy Microsoft, while the other, the release of third-party add-ons to Google Apps, adds additional functionality.
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What's In WhatsApp? Customer Devotion
Once you dig into the astonishing numbers for WhatsApp, you can kind of see why Facebook paid $19 billion for the company. Kind of.
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Toms Builds Mobile Success by Aiming at Top Customers
Toms, the online retailer that markets social impact along with its shoes, has found success with mobile marketing by aiming apps at the top 5 percent of its customers, according to a senior executive.
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Google Exec Maps Mobile Tools Strategy
Google's product management director laid out plans yesterday for powerful tools to blend information about its users with the goals of marketers as customers move between fixed and mobile devices. Speaking at the Mobile Marketing Strategies Summit in San Francisco, Seth Sternberg laid out the two key challenges facing mobile
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Document Mgt Roll-up: Boston Snubs Microsoft, Adobe Closing Workspaces
It’s slow in the document management space after the holidays, but there are still some notable points — including the fact the City of Boston has turned to Google and away from Microsoft.
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12 Tips for Creating a Successful App
Mobile apps aren't anything new. But the market for them has exploded to the point that many companies are scrambling to jump on the bandwagon -- and it's a dusty one.
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Can a New Mobile Enterprise Chief Reverse BlackBerry's Fortunes?
Gartner may have told enterprises to ditch BlackBerry and consumers have largely turned their back on the company. But many enterprises move to a different, slower beat. So news of the company's new hire might keep them interested in the mobile vendor, at least for a while.
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