Articles
Digital experiences are coming to stores
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Signs indicate that virtual and augmented reality are gaining momentum in the enterprise. What are you waiting for?
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Amazon wants to be the place that developers go to build virtual reality (VR), augmented reality (AR) and 3-D experiences.
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Virtual reality and augmented reality are a type of content and you need a strategy to manage them. CMSWire looks to the experts to help you get ahead of the curve.
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Here's why marketers need to start experimenting with virtual and augmented reality now.
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Tech evangelist Robert Scoble shares his thoughts on virtual reality and augmented reality at the recent &THEN marketing conference.
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One thing quickly becomes clear when speaking with the digital leaders who are delivering new experiences and driving engagement strategies for major brands and organizations: the push to eliminate friction between customers and brands is more important than ever before.
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The founders of a Sitecore consultancy have created an app that will allow Sitecore web content management users to deliver virtual-reality experiences.
Nabil Orfali and Dennis Augustine, who co-founded Toronto-based TechGuilds, have debuted Peek VR for the Sitecore Experience Management Platform (Sitecore XP). The Sitecore consultants told CMSWire this brings
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For years, retailers have been bracing for their version of Armageddon because in their minds, the decline of shopping malls, hastened by customers’ growing preference for shopping online, signal a coming brick-and-mortar apocalypse.
Yet in the US, a country with almost 7.3 square feet of retail space per capita —
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Brands spend the lion’s share of their budgets where they know their audiences can be found: Facebook and Google.
That’s why these two companies account for 80 percent of all digital ad spend (including mobile).
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We’ve been told that we are special ever since we're little, but how special are we?
I challenge you to find another person in the world that is exactly like you. That person probably doesn’t exist.
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Growing up in England in the '60s, I was fascinated by a series of action-adventure TV shows produced by Century 21 Productions. The shows featured machines that travelled in space, underwater, underground and performed fantastic feats or flew at tremendous speeds.
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Augmented, mixed and virtual reality represent one of the bigger business opportunities of the coming decade, along with the Internet of Things and Artificial Intelligence.
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Swarms of people from New York to Sydney are running about, staring and tapping intently at their eye-level phones. They’re playing the hit game Pokémon Go, searching for cute monsters that appear magically in playgrounds and parks.
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