Articles
Tag: augmented reality (page 3)
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What's Next for Retail According to NRF's Big Show
Digital experiences are coming to stores
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Virtual and Augmented Reality Are Ripe for the Enterprise
Signs indicate that virtual and augmented reality are gaining momentum in the enterprise. What are you waiting for?
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What Amazon’s New AR, VR App Builder May Mean for Marketers
Amazon wants to be the place that developers go to build virtual reality (VR), augmented reality (AR) and 3-D experiences.
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Managing Virtual and Augmented Reality Assets as Content
Virtual reality and augmented reality are a type of content and you need a strategy to manage them. CMSWire looks to the experts to help you get ahead of the curve.
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Tips For Getting Started With VR & AR Marketing
Here's why marketers need to start experimenting with virtual and augmented reality now.
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VR and AR, Time for Marketers to Experiment
Tech evangelist Robert Scoble shares his thoughts on virtual reality and augmented reality at the recent &THEN marketing conference.
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Frictionless Customer Experiences Are the Best Customer Experiences
One thing quickly becomes clear when speaking with the digital leaders who are delivering new experiences and driving engagement strategies for major brands and organizations: the push to eliminate friction between customers and brands is more important than ever before.
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Sitecore Consultancy Brings Virtual Reality to Web Content Management
The founders of a Sitecore consultancy have created an app that will allow Sitecore web content management users to deliver virtual-reality experiences. Nabil Orfali and Dennis Augustine, who co-founded Toronto-based TechGuilds, have debuted Peek VR for the Sitecore Experience Management Platform (Sitecore XP). The Sitecore consultants told CMSWire this brings
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How Retailers Can Prep for Augmented and Virtual Reality
For years, retailers have been bracing for their version of Armageddon because in their minds, the decline of shopping malls, hastened by customers’ growing preference for shopping online, signal a coming brick-and-mortar apocalypse. Yet in the US, a country with almost 7.3 square feet of retail space per capita —
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How to Engage Customers in a New, Mixed-Reality World
Brands spend the lion’s share of their budgets where they know their audiences can be found: Facebook and Google. That’s why these two companies account for 80 percent of all digital ad spend (including mobile).
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Personalization Comes to Retail with Big Data, IoT and Augmented Reality
We’ve been told that we are special ever since we're little, but how special are we? I challenge you to find another person in the world that is exactly like you. That person probably doesn’t exist.
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CMOs: You Can't Predict the Future, But You Can Prepare
Growing up in England in the '60s, I was fascinated by a series of action-adventure TV shows produced by Century 21 Productions. The shows featured machines that travelled in space, underwater, underground and performed fantastic feats or flew at tremendous speeds.
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Augmented, Mixed and Virtual Reality Promise Dividends Down the Line
Augmented, mixed and virtual reality represent one of the bigger business opportunities of the coming decade, along with the Internet of Things and Artificial Intelligence.
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How to Build Better Connections Between Brands & Consumers
Swarms of people from New York to Sydney are running about, staring and tapping intently at their eye-level phones. They’re playing the hit game Pokémon Go, searching for cute monsters that appear magically in playgrounds and parks.
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