Articles
Tag: augmented reality (page 4)
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Personalization Comes to Retail with Big Data, IoT and Augmented Reality
We’ve been told that we are special ever since we're little, but how special are we? I challenge you to find another person in the world that is exactly like you. That person probably doesn’t exist.
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CMOs: You Can't Predict the Future, But You Can Prepare
Growing up in England in the '60s, I was fascinated by a series of action-adventure TV shows produced by Century 21 Productions. The shows featured machines that travelled in space, underwater, underground and performed fantastic feats or flew at tremendous speeds.
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Augmented, Mixed and Virtual Reality Promise Dividends Down the Line
Augmented, mixed and virtual reality represent one of the bigger business opportunities of the coming decade, along with the Internet of Things and Artificial Intelligence.
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How to Build Better Connections Between Brands & Consumers
Swarms of people from New York to Sydney are running about, staring and tapping intently at their eye-level phones. They’re playing the hit game Pokémon Go, searching for cute monsters that appear magically in playgrounds and parks.
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Sorry to Say Marketers, But Pokemon Go is Shaping Your Future
Millions of people around the world are running around in circles, eyes glued to their phones as they try to capture small virtual monsters. I am, of course, talking about Pokemon GO. Since its release on July 5, the mobile game has grown to the point where it averages $2.5 million a day in revenue.
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Think Virtual Reality Doesn't Make Sense For Your Brand? Think Again
Not too long ago, virtual and augmented reality seemed like exciting, but far off ideas. Fast forward to today and VR and AR tech is very real, and poised to explode —with 2016 expected to be the "tipping year" toward a $200 billion dollar industry by 2020. Where will
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Google I/O: An Always Listening Assistant, Deeper Enterprise Push
MOUNTAIN VIEW, Calif. - Google will have a very deep and personalized role throughout your day should all the company's efforts announced at the annual Google I/O conference come to fruition.
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Augmented Reality Bridges the Physical-Digital Worlds #GartnerDMC
SAN DIEGO — Augmented reality (AR) is giving marketers the ability to provide compelling, immersive customer experiences that help people find products and decide what to buy in whole new ways. During a presentation at Gartner's three-day digital marketing conference here, RJ Holmberg explained how AR bridges the physical and
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Virtual Reality, Indoor Mapping & Other Google I/O Treats
MOUNTAIN VIEW, Calif. — Google wants to make phones and tablets see the way you do — blurring the line between what's real and what's computer-generated. Its venture into what’s known as augmented reality is set to be one of the major highlights of the company's annual developer conference, Google I/O,
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The Latest Reality on Augmented Reality
Beacons have become the new black of 2015 — highly desired by retailers to enhance the customer experience. Well, another technology, Augmented Reality (AR). is also gaining traction, although it’s more of an oldie that has come back in style. Augmented Reality introduces new dynamics for strategy and analytics.
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HP Autonomy Pushes Aurasma's Augmented Reality To The Cloud
If HP Autonomy’s augmented reality (AR) application has been attracting a lot of attention since its release in 2011, the announcement this afternoon that v2.5 takes it to the cloud should make it globally accessible to everyone — and grab a lot more attention in doing so.
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Augmented Reality Technology Could Benefit Marketers
The world is about to get a bit more virtual with augmented reality technology, a move that could expand a business’ advertising and customer connection platform. Seeing the World Through Virtual Colored Glasses Augmented reality, or a type of virtual reality tool (such as HP Autonomy's Augmented Reality Aurasma App ) that connects computer technology
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HP's Autonomy Upgrades Augmented Reality Aurasma App for Social Sharing, Improved Image Recognition
In all the strife around HP, the Autonomy acquisition and the fuss around trying to integrate Autonomy’s principal product IDOL into HP’s portfolio, it is often forgotten that Autonomy had other products. One of them was the augmented reality platform Aurasma, which today enters v2.0. HP, Aurasma It seems that
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Ray Kurzweil Synthesizes Biology and Technology #Demo2012
Skipping effortlessly and fluidly from the brain's "neocortex" to artificial intelligence (without skipping a beat) is a skill that futurist Ray Kurzweil wields with delicate dignity. The keynote presentation delivered at DEMO Conference yesterday was as captivating and profound as it was straightforward and elegant.
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