Articles
Tag: b2b marketing (page 6)
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5 Types of Influencers B2B Marketers Need to Engage Now
Most likely trying to craft a never-ending stream of content marketing to influence this very process. And that helps, for sure. But let’s be honest. You need to do more than turn your brand into a publisher … especially as most publishers are having their own issues these days.
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Carsten Wierwille: Improving CX Through Better Design
Carsten Wierwille is the kind of guy who tweets that his autocorrect turns "happiness" into a "happy mess" — and that the early bird gets caught by the bird.
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B2B Marketing Needs Durable Systems of Engagement
A recent Text100 study reported (registration required) that on average, six people (in Germany, seven) with very different functions are involved with purchasing decisions. Two-thirds of the companies surveyed said that once the decision had been made, the purchase still had to be signed off by the board.
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Please Stop Tweeting #mute
If you long for the sounds of silence, even on social media, then Twitter's new mute button may be for you. Of course, an account feature that allows users to shush a user — or a brand — creates some new marketing challenges. But back to that in a minute.
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Demandbase Invests in B2B Marketers with Cloud Release
The difference between B2B and B2C marketing is simple: all web traffic amounts to potential customers in B2C, and B2B relies on targeted audiences even down to a particular department within a company. That’s how B2B digital marketing provider Demandbase sees it.
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Dstillery's Andrew Pancer: How to Build Smart Marketing Campaigns
Holding a BS in Business Administration from Washington University and an MBA from NYU, Andrew Pancer has been around the block a few times. In fact, when he joined Media6Degrees back in 2008, he had already compiled a considerably impressive resume. During his tenure at About.com, Pancer tripled profits
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Ex-Skype CMO: Leadspace is the 'Industry's Best Kept Secret'
It’s pretty cool being the chief marketing officer of a company whose product owns a third of the international market in its space. We know. We asked.
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Marketing Content Isn't King Without Buyer Relevancy
Remember the days of producing content on your website just to, well, produce content? Maybe it was for SEO. Maybe it was to add another element outside of product descriptions and the “About Us.” The more content, the merrier. Content may be king, but it’s a pawn without relevancy
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10 B2B Marketing Tips from SAP #AdobeSummit
When you get into semantics with marketing, be it B2B or B2C, you lose a basic fact. Marketing is about the ways human beings interact with technology on the web and mobile devices.
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B2B Email: Newsletters Beat Promotional Marketing
B2B prospects like email that includes news as well as information about webinars, publications and the chance to attend forums, according to a report by a global marketing firm. And they are more likely to open these email newsletters than those with pure product promotion.
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A Look at LinkedIn's New Publishing Platform
B2B marketers will soon have another way to reach audiences via LinkedIn. The question, though, is when it will launch, who will have access and what it will look like.
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Does Your Trade Show Booth Attract Enough Attention?
The No. 1 trade show booth at a convention I attended in Dallas in 2008 featured guys with a Nintendo Wii. Back then, the Wii was the rage, and so was this company. You had to reveal your contacts to get a crack at Wii bowling, if I recall.
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Education Trumps Promotion in IT Buyer Marketing
Courting experienced B2B IT buyers through marketing campaigns? Don't promote yourself. Well, at least not right off the bat. Offer prospective buyers something educational — and that could be your ticket to actual product promotion.
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Connecting: Content is the Secret of Marketing Success
Stephanie Frasco loves few things more than social media. But content is one of them. “Content Is King," she stated enthusiastically. "It's everything … The key to attracting the right customers, the best tool for building relationships with prospects, the most powerful way to convert prospects into sales, the No.
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