Articles
Tag: b2b marketing (page 6)
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2014 Action Item: Did Marketers Master Blogging?
We've all seen company blogs dash out of the starting gate like an Olympian sprinter. Then it's a slow jog. A walk. A crawl. And, finally, a death. It stops entirely, and your latest blog post is from the days of the Bush Administration.
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The Year B2B Marketing Stops Playing Second Fiddle to Sales
Which is why, with every company I join, the first place I start is the story.
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2014 Action Item: Did B2B Marketers Become More Agile?
It was just a year ago that B2B marketers had a clean slate, the whole year in front of them. Now it's over. 2014's gone. No second chances. We caught up this time last year with industry insiders about some absolute must-dos for 2014. Starting today, we catch up
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Companies Embrace Advanced Analytics But Not Big Data
Advanced analytics is becoming an enterprise essential. But most companies appear content to stick with the benefits of the "small data." the technology generates rather than make the necessary investments to capitalize on big data.
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Do Analytics Matter for B2B Marketers?
B2B marketers use analytics and gain value from them in their campaigns and marketing programs, a survey released today claims. But earlier this year, another study claimed otherwise. It found only about a third of organizational projects include marketing analytics. And it further claimed there has been no significant gains
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B2B Marketers: Think More Like Brand Marketers
You’d think there would’ve been more people like me at the Brand Innovators "mega-trends" in digital marketing conference. In fairness, the event was targeted at top digital marketers who work at leading consumer brands and agencies.
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How To Leverage Twitter Analytics
I use Twitter on daily basis — so much so that I sometimes overlook how some people still struggle with understanding how to write a basic tweet. Twitter has answered that struggle in launching Twitter Analytics, a dashboard suite.
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B2B Marketers Unite with National Advertisers #ANAMasters
It's an interesting dichotomy for B2B marketers -- where technological advancements are met with increased difficulties in the world in which they market. "Complexity is exploding," said Stephen J. Liguori, founder and CEO of Liguori Innovation and the global chairman of the Business Marketing Association (BMA), the 17-chapter, 2,500-member
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Marketing Challenge: Social Recommendations or Content Marketing?
Why aren't B2B marketers doing more to generate recommendations for their brands? I mean every B2B marketer (or head of sales, for that matter) understands how important positive word of mouth and referrals are, right? And these days, it’s easy to leverage social media to amplify favorable comments about your
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Three Tips For a Bang-Up Blog
Looking to get the most bang for your blog? Follow the three-step playbook created by Anum Hussain, a growth marketer for HubSpot's inbound sales division, created after staring down the daunting challenge of creating a new blog HubSpot’s sales acceleration product, Sidekick. It's not enough just to have a blog, she
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Tweets to Treasure: Better Trend Analysis
Too bad that rarely happens anymore. Thanks to social networks like Twitter, a worldwide broadcast of your every move and mood is just 140-characters away.
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5 Ways to Sharpen Your B2B Marketing on LinkedIn
Raise your hand if you've been told LinkedIn is the best platform for B2B social media marketing ? So we've all heard that one. And here is the thing. It might be true for your company. Or it might not be.
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Do Omnichannel Principles Work for B2B?
In the B2B world text messages, in-store shopping and coupons are close to irrelevant. Impulse buys never happen, acquiring a new customer unsolicited is unlikely, and while e-commerce does exist, its intent is entirely different. It’s not surprising that omnichannel is not a hot buzzword in this space.
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Sales and Marketing Strategies from the #WorldCup
World Cup soccer is a marketing goldmine. Just ask McDonald's. So what lessons can we apply from this major sporting event to B2B marketing and sales? Officials at marketing software provider CallidusCloud say record-breaking viewership confirms that quality performance can deliver high returns.
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