Articles
Tag: b2b marketing (page 6)
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Three Tips For a Bang-Up Blog
Looking to get the most bang for your blog? Follow the three-step playbook created by Anum Hussain, a growth marketer for HubSpot's inbound sales division, created after staring down the daunting challenge of creating a new blog HubSpot’s sales acceleration product, Sidekick. It's not enough just to have a blog, she
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Tweets to Treasure: Better Trend Analysis
Too bad that rarely happens anymore. Thanks to social networks like Twitter, a worldwide broadcast of your every move and mood is just 140-characters away.
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5 Ways to Sharpen Your B2B Marketing on LinkedIn
Raise your hand if you've been told LinkedIn is the best platform for B2B social media marketing ? So we've all heard that one. And here is the thing. It might be true for your company. Or it might not be.
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Do Omnichannel Principles Work for B2B?
In the B2B world text messages, in-store shopping and coupons are close to irrelevant. Impulse buys never happen, acquiring a new customer unsolicited is unlikely, and while e-commerce does exist, its intent is entirely different. It’s not surprising that omnichannel is not a hot buzzword in this space.
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Sales and Marketing Strategies from the #WorldCup
World Cup soccer is a marketing goldmine. Just ask McDonald's. So what lessons can we apply from this major sporting event to B2B marketing and sales? Officials at marketing software provider CallidusCloud say record-breaking viewership confirms that quality performance can deliver high returns.
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There's More to E-Commerce than Mobile and Social
Mobile and social. Invest in them now, right? Well, if it's not those two surging platforms that are doing the trick for your organization, why put so much stock in them? EPiServer’s third annual 2014 e-Commerce Survey of e-commerce practitioners, conducted at the 10th annual Internet Retailer Conference and Exhibition,
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Good News for B2B Marketers to Share with the C-Suite
Marketers are usually a paranoid bunch, we've come to learn. Will I go extinct? Does my work even matter? Bizo says it does. Its annual State of B2B Lead Nurturing Report revealed 60 percent of marketers deliver at least 20 percent of B2B company revenues — and almost 25 percent
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How to Set Social Media Marketing Goals
I’m not saying they don’t know what they hope to achieve (hint: leads). It’s just that these smart marketers seem unsure of themselves when it comes to setting measurable goals for social media.
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B2B Marketing and Twitter: Strong Marriage, Legitimate ROI?
Dag Holmboe trekked along the 26.2-mile running route from Hopkinton, Mass., to Boston for the 2014 Boston Marathon in April. Meanwhile, Holmboe put his Twitter analytics engine to work.
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5 Types of Influencers B2B Marketers Need to Engage Now
Most likely trying to craft a never-ending stream of content marketing to influence this very process. And that helps, for sure. But let’s be honest. You need to do more than turn your brand into a publisher … especially as most publishers are having their own issues these days.
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Carsten Wierwille: Improving CX Through Better Design
Carsten Wierwille is the kind of guy who tweets that his autocorrect turns "happiness" into a "happy mess" — and that the early bird gets caught by the bird.
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B2B Marketing Needs Durable Systems of Engagement
A recent Text100 study reported (registration required) that on average, six people (in Germany, seven) with very different functions are involved with purchasing decisions. Two-thirds of the companies surveyed said that once the decision had been made, the purchase still had to be signed off by the board.
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Please Stop Tweeting #mute
If you long for the sounds of silence, even on social media, then Twitter's new mute button may be for you. Of course, an account feature that allows users to shush a user — or a brand — creates some new marketing challenges. But back to that in a minute.
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Demandbase Invests in B2B Marketers with Cloud Release
The difference between B2B and B2C marketing is simple: all web traffic amounts to potential customers in B2C, and B2B relies on targeted audiences even down to a particular department within a company. That’s how B2B digital marketing provider Demandbase sees it.
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