Articles
David Rogers is a globally recognized leader on digital strategy and brands, known for his pioneering model of customer networks. Based at Columbia University’s Graduate School of Business, he is the faculty director of the school's Executive Education programs on Digital Marketing Strategy.
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Marketers need technology skills — or at least a keen understanding of the technologies that make them better marketers. “If you're not a digital native, you're not going to go far,” Jim Durbin, vice president of digital marketing at Plano, Texas-based Brandstorming.com told CMSWire.
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If you don't know Bill Sobel, you should. Sobel is the Chief Connections Officer at SobelMedia and founder of NY:MIEG/The New York Media Information Exchange Group. He's has been described as a master connector — someone who opens the door to "an interconnected world of endless opportunity.
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His London-based company, James T Noble & Associates, has worked with some of the world's largest brands and companies — Disney, Microsoft, 20th Century Fox, Virgin, Coca-Cola and MTV — to market their products and services online. And he boasts impressive results.
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Want to be effective in B2B marketing? Wait, don't answer that. Dumb question.
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Who's targeting what and where in B2B marketing? And what works? Depends on who you ask. LinkedIn is hot for B2B. No, actually Twitter's gaining steam. Banners ads are not dead. Yes they are.
Demandbase, a B2B marketing software provider, spent last year analyzing how verticals are targeting
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Not blogging? Not good, said Dorie Clark, CEO of Clark Strategic Communications and a Forbes and Harvard Business Review contributor. "It is now beyond mandatory," Clark told CMSWire. Executives too busy? No excuse.
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Shhh. Your B2B marketers are talking. "These days there are so many ways to listen to our market and understand what people really want, but B2B marketers are still caught up in a one-way conversation," said Paul Gillin of Paul Gillin Communications. Today, we deliver the third piece in
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What do you need in B2B marketing this year? OK, we know. Sales. Leads. Conversions. ROI. Pats on the back from those occupying the C-suite. But to eat those slices of cake, you need to be agile first, said Carla Johnson, principal at Type A Communications, a Parker, Colo.
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I'm normally pretty easy going. But I cringe at emails with no subject lines, at PR agencies that insist its company is the "leading provider of..." and at anyone who complains it takes too long at a drive-through food service restaurant. (Folks: we are handed food through the window of our engine-powered machines. No hunting. No walking. One minute is a reasonable wait.) So what is annoying B2B marketers these days? Ridiculous
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At dinner the other night with a group of B2B marketers (sounds fun, I know) the conversation moved between discussing food delivery startups and ride sharing services, to all SaaS pricing, marketing automation and demand generation, all the time.
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Trick: Don’t listen to your customers. Follow the B2B marketing pack. Hope for great results. Treat: Listen to your customers. Distinguish yourself from the pack. Know you’ll get great results. Too many B2B marketers are falling for the “trick” traps in this “trick or treat” world of marketing messages.
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B2B marketers value social responsibility, sustainability and global reach.Customers, though, see effective supply-chain management, specialist market knowledge and open and honest dialogue as important pillars in their relationship with B2B organizations. Disconnect? You got it. Following the Herd Those differing values were central to the findings of a McKinsey & Company October report focusing on
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Big B2C firms can weather the loss of a few customers. But for B2B, every potential customer counts. "Coca-Cola doesn't care if it loses a few customers to a rival," said Paul Gillin of Paul Gillin Communications. "However, a company that makes engines for commercial auto fleets cares deeply
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