Articles
Tag: b2b marketing (page 8)
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Digital Marketing Files: 6 Annoying Buzzwords for B2B Marketers
I'm normally pretty easy going. But I cringe at emails with no subject lines, at PR agencies that insist its company is the "leading provider of..." and at anyone who complains it takes too long at a drive-through food service restaurant. (Folks: we are handed food through the window of our engine-powered machines. No hunting. No walking. One minute is a reasonable wait.) So what is annoying B2B marketers these days? Ridiculous
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B2B Marketing on Twitter: Turn Listening into Social Insights, Influence
At dinner the other night with a group of B2B marketers (sounds fun, I know) the conversation moved between discussing food delivery startups and ride sharing services, to all SaaS pricing, marketing automation and demand generation, all the time.
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Digital Marketing Files: Tips for Clear B2B Marketing Messages
Trick: Don’t listen to your customers. Follow the B2B marketing pack. Hope for great results. Treat: Listen to your customers. Distinguish yourself from the pack. Know you’ll get great results. Too many B2B marketers are falling for the “trick” traps in this “trick or treat” world of marketing messages.
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Report: B2B Marketing Messages Don't Speak to Customers
B2B marketers value social responsibility, sustainability and global reach.Customers, though, see effective supply-chain management, specialist market knowledge and open and honest dialogue as important pillars in their relationship with B2B organizations. Disconnect? You got it. Following the Herd Those differing values were central to the findings of a McKinsey & Company October report focusing on
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B2B Social Media Marketing: Blogs Top Route, Online Communities Work
Big B2C firms can weather the loss of a few customers. But for B2B, every potential customer counts. "Coca-Cola doesn't care if it loses a few customers to a rival," said Paul Gillin of Paul Gillin Communications. "However, a company that makes engines for commercial auto fleets cares deeply
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B2B Social Media Marketing: Buyers Navigate to Peers, Tech May Not Be Answer
B2B marketers on social media need to know something before starting any campaign: Their potential buyers are focused and living and breathing in the same platform as their peers. It’s one of the messages from Carla Johnson, principal at Type A Communications, who catches up with CMSWire in
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B2B Social Media Marketing: Don't Do Too Much, Choose Channels Wisely
B2B marketing in social. Excited or enough to make you cringe? Probably a little of both, we imagine. The fact is, though, that it’s here. The Content Marketing Institute reported 87 percent of B2B marketers using social media to distribute content.
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B2B Marketing Stats: CEOs Don't Trust CMOs, Social Doesn't Work, Banner Ads Aren't Dead
Eight out of ten CEOs don’t trust the work done by their marketers. That quieted the room pretty quickly when Jason Stewart, content strategist for ANNUITAS, tossed out that number to the audience at Wednesday’s Digital Pulse Boston 2013.
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B2B Marketers: Identify and Mobilize Your Brand Advocates
Do you think that only consumer brands such as Apple, Harley Davidson, Starbucks and Trader Joe’s have customers passionate enough to recommend their products or services without being paid or otherwise incentivized? Every company has brand advocates, even those that sell to other businesses.
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How Do B2B Marketers Engage on Twitter?
The folks at Leadtail have consistently delivered insights about how executives and digital marketers engage on Twitter. Now it's time to investigate how B2B marketers use the microblogging network. B2B Marketers on a Mission to Curate First and foremost, the Social Insights Report: How B2B Marketers Engage on Twitter? shows
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What Successful B2B CMOs Will Do in 2014
It’s been said that the night is darkest right before the dawn of a new day. The same may be true for the dark days of B2B marketing.
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B2B Social Media Marketing Presence All But Mandatory
B2B marketers will go anywhere and everywhere to get leads. It’s what keeps six out of 10 of them up at night: generating leads is their biggest challenge, according to data released this month by eMarketer.
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Forrester Report: The Social Media Habits of B2B Customers
Every B2B customer is using social media for business, but how they use it depends on their particular situation. That's the key takeaway in a new report from Forrester Research.
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5 Ways Social Media Insights Can Influence Your B2B Marketing
You meet new people all the time. At work, at your kid’s school, at Starbucks while waiting for your morning latte … and maybe it’s someone you've seen before, but once you've had a conversation you’ll always look at that person differently.
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