Articles
Tag: b2b marketing (page 8)
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Connecting: Columbia University's David Rogers on Digital Marketing
David Rogers is a globally recognized leader on digital strategy and brands, known for his pioneering model of customer networks. Based at Columbia University’s Graduate School of Business, he is the faculty director of the school's Executive Education programs on Digital Marketing Strategy.
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7 Essential Skills for Great Marketers
Marketers need technology skills — or at least a keen understanding of the technologies that make them better marketers. “If you're not a digital native, you're not going to go far,” Jim Durbin, vice president of digital marketing at Plano, Texas-based Brandstorming.com told CMSWire.
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Connecting: How to Supercharge Your Social Media Marketing
If you don't know Bill Sobel, you should. Sobel is the Chief Connections Officer at SobelMedia and founder of NY:MIEG/The New York Media Information Exchange Group. He's has been described as a master connector — someone who opens the door to "an interconnected world of endless opportunity.
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Come Closer: We'll Share the Secrets of Twitter Success [Infographic]
His London-based company, James T Noble & Associates, has worked with some of the world's largest brands and companies — Disney, Microsoft, 20th Century Fox, Virgin, Coca-Cola and MTV — to market their products and services online. And he boasts impressive results.
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2014 Must-Do: B2B Marketers Must Measure Content's Impact
Want to be effective in B2B marketing? Wait, don't answer that. Dumb question.
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B2B Marketing: Who Targets What and Where?
Who's targeting what and where in B2B marketing? And what works? Depends on who you ask. LinkedIn is hot for B2B. No, actually Twitter's gaining steam. Banners ads are not dead. Yes they are. Demandbase, a B2B marketing software provider, spent last year analyzing how verticals are targeting
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2014 Must-Do: Blog, Blog and Blog Some More
Not blogging? Not good, said Dorie Clark, CEO of Clark Strategic Communications and a Forbes and Harvard Business Review contributor. "It is now beyond mandatory," Clark told CMSWire. Executives too busy? No excuse.
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2014 Must-Do: B2B Marketers Should Shut Up and Listen
Shhh. Your B2B marketers are talking. "These days there are so many ways to listen to our market and understand what people really want, but B2B marketers are still caught up in a one-way conversation," said Paul Gillin of Paul Gillin Communications. Today, we deliver the third piece in
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2014 Must-Do: Become Agile in B2B Marketing
What do you need in B2B marketing this year? OK, we know. Sales. Leads. Conversions. ROI. Pats on the back from those occupying the C-suite. But to eat those slices of cake, you need to be agile first, said Carla Johnson, principal at Type A Communications, a Parker, Colo.
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Digital Marketing Files: 6 Annoying Buzzwords for B2B Marketers
I'm normally pretty easy going. But I cringe at emails with no subject lines, at PR agencies that insist its company is the "leading provider of..." and at anyone who complains it takes too long at a drive-through food service restaurant. (Folks: we are handed food through the window of our engine-powered machines. No hunting. No walking. One minute is a reasonable wait.) So what is annoying B2B marketers these days? Ridiculous
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B2B Marketing on Twitter: Turn Listening into Social Insights, Influence
At dinner the other night with a group of B2B marketers (sounds fun, I know) the conversation moved between discussing food delivery startups and ride sharing services, to all SaaS pricing, marketing automation and demand generation, all the time.
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Digital Marketing Files: Tips for Clear B2B Marketing Messages
Trick: Don’t listen to your customers. Follow the B2B marketing pack. Hope for great results. Treat: Listen to your customers. Distinguish yourself from the pack. Know you’ll get great results. Too many B2B marketers are falling for the “trick” traps in this “trick or treat” world of marketing messages.
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Report: B2B Marketing Messages Don't Speak to Customers
B2B marketers value social responsibility, sustainability and global reach.Customers, though, see effective supply-chain management, specialist market knowledge and open and honest dialogue as important pillars in their relationship with B2B organizations. Disconnect? You got it. Following the Herd Those differing values were central to the findings of a McKinsey & Company October report focusing on
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B2B Social Media Marketing: Blogs Top Route, Online Communities Work
Big B2C firms can weather the loss of a few customers. But for B2B, every potential customer counts. "Coca-Cola doesn't care if it loses a few customers to a rival," said Paul Gillin of Paul Gillin Communications. "However, a company that makes engines for commercial auto fleets cares deeply
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