Articles
Tag: b2b marketing (page 8)
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A Look at LinkedIn's New Publishing Platform
B2B marketers will soon have another way to reach audiences via LinkedIn. The question, though, is when it will launch, who will have access and what it will look like.
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Does Your Trade Show Booth Attract Enough Attention?
The No. 1 trade show booth at a convention I attended in Dallas in 2008 featured guys with a Nintendo Wii. Back then, the Wii was the rage, and so was this company. You had to reveal your contacts to get a crack at Wii bowling, if I recall.
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Education Trumps Promotion in IT Buyer Marketing
Courting experienced B2B IT buyers through marketing campaigns? Don't promote yourself. Well, at least not right off the bat. Offer prospective buyers something educational — and that could be your ticket to actual product promotion.
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Connecting: Content is the Secret of Marketing Success
Stephanie Frasco loves few things more than social media. But content is one of them. “Content Is King," she stated enthusiastically. "It's everything … The key to attracting the right customers, the best tool for building relationships with prospects, the most powerful way to convert prospects into sales, the No.
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The Key to Attracting IT Buyers? Show, Don't Tell
As a former IT buyer and current consultant for companies using Salesforce and other cloud deployments, Geraldine Gray knows what those in the market for IT products want. They want to be showed not only what works -- but specifically where it has worked.
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Use Social Media to Court IT Buyers
If you're not courting IT buyers in social media or online communities, then "you're missing out," said Erin Bolton, director of digital solutions for MarketStar, a marketing consultancy in Ogden, Utah.
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Connecting: How to Build an Unforgettable Brand
Julie Cottineau doesn't mince words. "My business is branding. I teach you how to improve yours," she said. Cottineau is the founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build their brands and leverage them as actionable business assets.
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Connecting: Discover, Curate and Share the Best Content
New York City-based Rallyverse has been described as the next generation in social media networking. The company helps marketers discover, curate and share content in owned and paid social media.
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Connecting: Marketers Need to Talk Less, Listen More and Stop 'Selling'
Wendi Caplan-Carroll understands the power of digital marketing. She has more than 20 years of experience developing and implementing marketing strategies for businesses and organizations in a variety of industries. She speaks regularly about ways small businesses can benefit from tools like email and social media marketing.
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Connecting: Columbia University's David Rogers on Digital Marketing
David Rogers is a globally recognized leader on digital strategy and brands, known for his pioneering model of customer networks. Based at Columbia University’s Graduate School of Business, he is the faculty director of the school's Executive Education programs on Digital Marketing Strategy.
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7 Essential Skills for Great Marketers
Marketers need technology skills — or at least a keen understanding of the technologies that make them better marketers. “If you're not a digital native, you're not going to go far,” Jim Durbin, vice president of digital marketing at Plano, Texas-based Brandstorming.com told CMSWire.
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Connecting: How to Supercharge Your Social Media Marketing
If you don't know Bill Sobel, you should. Sobel is the Chief Connections Officer at SobelMedia and founder of NY:MIEG/The New York Media Information Exchange Group. He's has been described as a master connector — someone who opens the door to "an interconnected world of endless opportunity.
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Come Closer: We'll Share the Secrets of Twitter Success [Infographic]
His London-based company, James T Noble & Associates, has worked with some of the world's largest brands and companies — Disney, Microsoft, 20th Century Fox, Virgin, Coca-Cola and MTV — to market their products and services online. And he boasts impressive results.
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2014 Must-Do: B2B Marketers Must Measure Content's Impact
Want to be effective in B2B marketing? Wait, don't answer that. Dumb question.
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