Articles
Tag: b2b (page 4)
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SAP Targets Small Businesses with New Cloud Solution
Meet SAP Anywhere
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Marketo Pins Growth on Deeper B2C Connection
LAS VEGAS — San Mateo, Calif.-based Marketo is making a major push to sell its marketing automation platform at the enterprise level and intensifying efforts to tap business-to-consumer (B2C) customers in the process. At the company's Marketing Nation Summit here this week, Marketo CEO Phil Fernandez revealed its biggest technology
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News You Can Use: Oracle Gets in on Marketing Cloud Fun
Why should Salesforce have all of the marketing cloud fun this week? Competing marketing cloud provider Oracle introduced a series of enhancements to its cloud.
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A Familiar Face Will Dominate B2B E-Commerce
Here we are, over 20 years after the emergence of e-commerce, and while it has captured imaginations and created some over the top retail success stories — the $90 billion revenue behemoth Amazon comes to mind — business to business (B2B) e-commerce remains an enigma.
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B2B Social Media: 5 Practices for Doing It Right
I loved doing puzzles with my brothers when I was a kid.
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Revenue Marketing: Creating Sales and Marketing Alignment
The art of contacting and connecting with customers and prospects has become infinitely more sophisticated and effective through the buyer’s journey. We can thank advances in marketing automation, big data, predictive and behavioral analytics for this new level of sophistication.
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B2B Marketers: Think More Like Brand Marketers
You’d think there would’ve been more people like me at the Brand Innovators "mega-trends" in digital marketing conference. In fairness, the event was targeted at top digital marketers who work at leading consumer brands and agencies.
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Keeping Up with B2C: How B2B Suppliers Keep Customers Happy
B2B suppliers are trying to keep up with the standards set in the B2C world by expanding their e-commerce platforms and overall omnichannel capabilities. And that's a good thing, according to a new study that found consumer shopping habits are influencing how B2B purchasers expect to buy from suppliers.
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Discussion Point: Are B2B or B2C Marketers Better at Digital?
Each of them has an enormous challenge: reaching on the go, always-connected, but hardly-focused-for-longer-than-30-seconds customers. Whether you're a B2B or B2C marketer, you're marketing in a digital world. And it's hard. Some call them digital marketers.
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B2B Suppliers are Losing Market Share to B2C Websites
B2B buyers in the United States are more active online than ever before. But few are successfully leveraging their suppliers’ websites to find the information and make the purchases they need. Instead, they're turning to third-party e-commerce sites like Amazon, according to the 2014 Acquity Group State of B2B Procurement.
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Marketing Challenge: Social Recommendations or Content Marketing?
Why aren't B2B marketers doing more to generate recommendations for their brands? I mean every B2B marketer (or head of sales, for that matter) understands how important positive word of mouth and referrals are, right? And these days, it’s easy to leverage social media to amplify favorable comments about your
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Can B2B Firms Really Get Anything Out of Social?
B2B and social media. Ok, we know. If you're in B2B marketing, there's a chance you may be rolling your eyes. Bringing back your Facebook impression stats to the CEO of a multi-billion manufacturing company probably won't get you the major holiday bonus. But social is where potential customers can
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Use Human Data to Provide True B2B Personalization
A Shift in Strategy Gone are the days when B2B prospects and customers would sort through piles of spray and pray “stuff” to uncover the few relevant messages. They expect marketers to find them and provide relevant offers and communications based on their individual needs and preferences.
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Get on Board with B2B E-commerce, Forrester Warns
The old theory that B2B companies can avoid selling through online channels is done, and B2B e-commerce solutions "contribute significantly to key selling metrics and incremental revenue," according to a new Forrester Research Report commissioned by EPiServer. Forrester said 50 percent of B2B companies have plans to change or upgrade e-commerce technology in the next
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