Articles
Tag: b2b (page 4)
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How to Break Through With CIOs on Social Media
It’s hard to be the Chief Information Officer. These busy tech execs are under pressure to successfully power up the CEO’s latest digital transformation initiative, plus hire and retain the best IT talent.
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Lattice Partners with Dun & Bradstreet to Improve Customer Insights
Lattice Engines updated its Predictive Insights Platform to give B2B marketers and sales reps deeper insights beyond traditional demographics on customers and prospects. The update improves data access and targeting and builds off the platform's existing artificial intelligence capabilities.
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Oh How the Tables Have Turned: What B2C Marketers Can Learn From B2B
Business-to-business (B2B) sales and marketing are entirely different from business-to-consumer (B2C) tactics — or that's the general assumption.
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What Do CMOs Want?
"What do CMOs want?" I've heard this question repeatedly throughout my career — from agencies, vendors, clients and advisor organizations. I’ve even worked with clients who wondered what their CMO wants. The topic is a perennial favorite of the list post.
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Why B2B Marketers Should Experiment with Live Video
Content marketing is like economics: it’s all about supply and demand. In B2B, the demand for content is steady, while supply is exploding. With more blog posts, infographics and SlideShares created every minute, supply is far exceeding demand.
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B2B E-Commerce Should Take a Page From Amazon's Book
It's been 20 plus years since e-commerce emerged and we're still only seeing the tip of the business to business (B2B) e-commerce iceberg. One sign that it's still early days is the recent release of Internet Retailer's (IR) inaugural issue of its B2B eCommerce 300 list. This list tracks
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B2B Customer Experience Doesn't Have to Lag B2C
How was your experience the last time you bought a product or service for your business? Could you find all of the information you needed on the vendor’s website, or did it leave you confused? Did you have clear communications with the vendor’s sales and support people — both over
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A Look at B2B Online Sales Reveals Room for Growth
From that day on Aug. 11, 1994, when Dan Kohn sold a CD of Sting's "Ten Summoner’s Tales" for $12.48 plus shipping through his website NetMarket, e-commerce has been a part of consumer's lives. In comparison, business to business (B2B) e-commerce is a relatively recent development.
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How to Think Human in a Digital World
It used to be a given that human contact was part of making any purchase.
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Radius Eyes the Enterprise, Expands Predictive Analytics Focus
B2B predictive marketing provider Radius is going big — as in targeting enterprise companies. Radius CEO Darian Shirazi told CMSWire the San Francisco-based company is shifting from small- and medium-size businesses (SMBs) to B2B marketers of all sizes.
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SAP Targets Small Businesses with New Cloud Solution
Meet SAP Anywhere
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Marketo Pins Growth on Deeper B2C Connection
LAS VEGAS — San Mateo, Calif.-based Marketo is making a major push to sell its marketing automation platform at the enterprise level and intensifying efforts to tap business-to-consumer (B2C) customers in the process. At the company's Marketing Nation Summit here this week, Marketo CEO Phil Fernandez revealed its biggest technology
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News You Can Use: Oracle Gets in on Marketing Cloud Fun
Why should Salesforce have all of the marketing cloud fun this week? Competing marketing cloud provider Oracle introduced a series of enhancements to its cloud.
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A Familiar Face Will Dominate B2B E-Commerce
Here we are, over 20 years after the emergence of e-commerce, and while it has captured imaginations and created some over the top retail success stories — the $90 billion revenue behemoth Amazon comes to mind — business to business (B2B) e-commerce remains an enigma.
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