Articles
Tag: b2b (page 6)
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The Importance of Social Media in B2B Marketing
It's obvious that social media platforms like Twitter and Facebook have a certain level of staying power when it comes to the world of business to consumer (B2C) marketing, but what about business to business marketing? Some recent findings about the latter may surprise you. B2C vs.
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Findability + Web Presence + Social: Attracting the “Customer as Buyer”, Part 2
In Part 1 of this two part article, we talked about the need for a strong and well-crafted web presence for connecting with potential customers or with the “Customer as Buyer”. OK – Buyers have found the software vendor’s website… SMB / Mid-Market buyers of B2B software generally want a
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Findability + Web Presence + Social: Attracting the “Customer as Buyer”
For anyone selling software solutions, a strong and well-crafted web presence is de rigueur for connecting with potential customers or with the “Customer as Buyer”. More and more purchasing of various software solutions is becoming an online event, fueled by the growing success of SaaS, cloud and open source options.
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DemandBase Integrates Live Chat into Its Real Time Web Traffic Service
What if you could engage customers through live chat while also learning more about their demographics in real time? Now, thanks to a partnership between Demandbase and LivePerson, you can! Live Chat + Real Time Recently Demandbase (news, site) which provides solutions for improving B2B marketing and
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Demandbase Upgrades Analytics, Zeros In on B2B Traffic
What's the next step for Web analytics? Good question. Various companies are working this out as we speak--a fact most recently illustrated by Adobe's surprising acquisition of Omniture. Analytics together with a creative suite? Who knew. Here to reveal yet another angle comes the business-to-business (B2B) solution provider Demandbase
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