Articles
Tag: b2b (page 6)
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B2B Email: Newsletters Beat Promotional Marketing
B2B prospects like email that includes news as well as information about webinars, publications and the chance to attend forums, according to a report by a global marketing firm. And they are more likely to open these email newsletters than those with pure product promotion.
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11 Ways to Boost Traffic to Your Company Blog
It’s official. I no longer need to explain to B2B marketers why a blog is an absolute must have. If you're a B2B marketer then chances are good you can already recite the many reasons why a blog makes sense: SEO, content marketing, fuel for social media, etc.
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Get More Results with Less Effort in B2B Marketing Automation
Why is it that the things we know are good for us are so hard to start? Think exercise, eating right, starting that blog, taking risks. Research from Ascend2 shows marketers find marketing automation one of the most difficult tactics to execute, despite admitting that the more extensively they adopt
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A CEO's Guide to Navigating Customer Expectations
B2B companies are waking up to the fact that success demands consistently delivering on customer expectations over the relationship’s lifetime. A recent IBM study found that CEOs are worried that their management teams don’t fully understand the expectations of prospects and customers, or how to operationalize their customer experience strategy
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Blue Collar Big Data: The Work Behind Big Data Analysis
Did you see the article in the New York Times on January 5 about Pandora and big data? It's all about how Pandora serves you particular ads or predict what artists you’ll want to vote for based on your choice of songs.
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B2B Marketing: Who Targets What and Where?
Who's targeting what and where in B2B marketing? And what works? Depends on who you ask. LinkedIn is hot for B2B. No, actually Twitter's gaining steam. Banners ads are not dead. Yes they are. Demandbase, a B2B marketing software provider, spent last year analyzing how verticals are targeting
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Content Curation Challenges Persist for Marketers
Content marketing is never as easy as it sounds. First you have to identify your key audiences, messages and platforms. Then you have to create the content. A new report sheds light on the challenges marketers face when it comes to creating unique content experiences.
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Avoid Churn: A B2B Guide to Voice of the Customer
Customer experience (CX) and Voice of the Customer (VoC) programs are fast-growing segments of a core business strategy for B2B companies. VoC programs work well for B2B enterprises because capturing and acting on customer feedback is critical to understanding the complex decision-making process.
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Forrester Analyst: Don't Wait to Jump into B2B E-Commerce
Be more like Google. And while you’re at it, be more like Amazon. B2B companies that don’t heed that kind of advice are destined to lag.
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5 Reasons Why Social Media Is NOT Helping Your Content Marketing Efforts
Here’s a question for you: how can B2B marketers be so gung-ho about content marketing, but still seem so lukewarm on social media? Isn't social media the “marketing” in content marketing? Or is content marketing just about creating relevant and helpful content that you then blast to your
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What Successful B2B CMOs Will Do in 2014
It’s been said that the night is darkest right before the dawn of a new day. The same may be true for the dark days of B2B marketing.
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B2B Social Media Marketing Presence All But Mandatory
B2B marketers will go anywhere and everywhere to get leads. It’s what keeps six out of 10 of them up at night: generating leads is their biggest challenge, according to data released this month by eMarketer.
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TESTED! Personal vs. Business Email Contacts on B2B Websites [Infographic]
It's common practice in B2B marketing to require business email addresses on websites and online forms, but does this requirement leave valid leads on the table? Despite the rise of social networks and other channels, there is no doubt that email marketing remains strong.
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Content Marketing for B2B and B2C: More Alike than Unalike
The words “motivate” and “emotion” share the same Latin root (mot, or move), and that’s an important thing to keep in mind when writing any piece of content. Too often, marketers get hung up on the idea that B2B content and B2C content require wholly different approaches, and they don’t.
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