Articles
Tag: b2b (page 6)
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What Successful B2B CMOs Will Do in 2014
It’s been said that the night is darkest right before the dawn of a new day. The same may be true for the dark days of B2B marketing.
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B2B Social Media Marketing Presence All But Mandatory
B2B marketers will go anywhere and everywhere to get leads. It’s what keeps six out of 10 of them up at night: generating leads is their biggest challenge, according to data released this month by eMarketer.
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TESTED! Personal vs. Business Email Contacts on B2B Websites [Infographic]
It's common practice in B2B marketing to require business email addresses on websites and online forms, but does this requirement leave valid leads on the table? Despite the rise of social networks and other channels, there is no doubt that email marketing remains strong.
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Content Marketing for B2B and B2C: More Alike than Unalike
The words “motivate” and “emotion” share the same Latin root (mot, or move), and that’s an important thing to keep in mind when writing any piece of content. Too often, marketers get hung up on the idea that B2B content and B2C content require wholly different approaches, and they don’t.
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Content Marketing: B2B v. B2C [Infographic]
Everyone can benefit from an effective content marketing strategy, but unless your audience is everyone, you may want to tailor your strategy to meet your audience's needs. Not all companies are created equally -- some market to other companies, while other market exclusively to citizen consumers.
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5 Ways Social Media Insights Can Influence Your B2B Marketing
You meet new people all the time. At work, at your kid’s school, at Starbucks while waiting for your morning latte … and maybe it’s someone you've seen before, but once you've had a conversation you’ll always look at that person differently.
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The B2B Buyer's Journey: Are You on the Right Path? [Infographic]
The customer journey has been well documented for those us who market directly to the consumer. But what about those who market and sell to other businesses? The customer journey for B2B looks a little bit different.
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Report: Digital Marketers Need a Better B2B Strategy
There are many issues that marketers can face in business to consumer, or B2C, marketing, but this isn't the only strand of marketing that companies need to work on. According to a new report from the CMO’s Council Content ROI Center, many businesses are lacking proper Business to Business (
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Lead Scoring Rules for B2B Companies
B2B companies are turning to the potential of lead scoring -- the automated process of qualifying and segmenting leads on your website -- to identify valuable customer prospects, recognize those people who need a little more attention and determine visitors who just aren't a fit with your company.
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Smartphones Now Owned by Majority of American Adults
Image courtesy of Flickr user MIKI Yoshihito via Creative Commons license. Nearly 60% of American adults own smartphones, a Pew Research report has found, a number that has gone up by about two thirds in only two years.
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How Marketing Executives are Using Twitter
Just what are marketing executives up to on Twitter? And what does this mean for senior marketers and the companies that sell to them? A new report by Leadtail looks to shed some light on these questions plus provide insights into which social networks are popular with marketing decision makers,
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Generation Y Surges Ahead in Online Buying, B2B Websites Can't Keep Up
A new generation of online buyers is racking up huge tabs, but many B2B websites are now creaking and groaning under the pressure to keep up with the buying habits of those under 35, the so called Generation Y.
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5 Reasons Your Company Blog Fails at Thought Leadership
Any B2B marketer worth her salt can list the many benefits of blogging -- search engine optimization, social media engagement, audience development and brand building. But guess what most B2B marketers really want from their company blog? Thought leadership.
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Bizo Data Solutions Integrates, Optimizes Digital Experience (DX)
Yesterday, Katie Ingram wrote that by utilizing both marketing automation and digital marketing, companies can begin to grow alongside the consumer so that they can go where the customer goes. Today, Bizo introduces a new Data Solutions platform designed to let B2B companies better understand and engage with target
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