Articles

Tag: behavior (page 5)

  • Consumed by the News: How Users Find, Interact with News Online

    What do users do with news content? And how do they get their news? These are questions that a recent in-depth study by the Pew Research Center’s Project for Excellence in Journalism sought to answer.

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  • Cloud Computing is all About Self Service

    Cloud computing is about services, but more specifically it is about self service. What people want more than anything from self service is speed and simplicity.

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  • Web Optimization: Redesign Out, Continuous Improvement In

    Big redesigns are a very dangerous strategy. Continuous improvement of your customers' top tasks is much better.  When Gawker Media launched a big redesign in February 2011, its traffic halved. That can happen because even when you do good things, people don't like change.

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  • Harmon.ie for SharePoint Version 2.2 Streamlines, Improves Way We Work

    Thanks to the folks at harmon.ie, intergrating SharePoint and other enterprise collaboration platforms got easier. They've released harmon.ie for SharePoint, version 2.

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  • WEM: Web Navigation Must Face Forwards, Not Backwards

    People are on the Web to do something very specific. Great navigation relentlessly focuses on what is ahead. "This website really annoys me," an engineer told me recently.

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  • WEM: The Accidental Website Visitor

    It's very important that you don't attract the wrong type of person to your website. I dealt with a specialist government health website some years ago. Its objective was to help medical researchers find research grants.

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  • WEM: Ease of Use Is a Competitive Advantage

    Senior managers need to develop a much better understanding of the competitive advantage ease of use delivers. Search, content and usability are poorly understood by most senior managers. Why? Because they were not areas of strategic importance when these managers were younger and developing their skills.

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  • WEM: The Price of Doing Business on the Web

    The Web dictates that you put the customer first. That means taking on more complexity yourself. Last week I was doing some research on a product and I came to a website where the email contact address was like this: "sales AT blahcompany.com". I know why they did that.

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  • WEM: Why They Won't Tell You the Price

    Organizations have historically believed that the less information they give customers the more power they have over them. The Web changes that. Right now I'm researching a heat pump solution for my house. It is almost impossible to get a price on the websites of heat pump manufacturers or installers.

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  • WEM: Top Tasks and Council Websites

    The new Liverpool city council website is one of the best examples of a top task focused website I have come across. One of the hallmarks of a truly excellent website is that you can start doing the top task on the homepage.

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  • Are Marketing Images Damaging Your Website?

    There is growing evidence that traditional marketing imagery reduces the credibility and trustworthiness of a website. Over the years I've noticed a development in behavior of customers to traditional marketing material. Large numbers completely ignore the traditional banner advertisement.

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  • WEM: Effective Web Lead Generation Techniques

    More people will sign up if you ask them AFTER you give them something than will sign up if you ask them BEFORE you give them something.

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  • WEM: The Right Words Drive Revenue at IBM Cognos

    You need to manage the words that bring people to your website and the words that will bring them through it. The IBM Cognos website has achieved three-times the industry average for lead generation. One way they did this was by focusing on getting found in search.

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  • Trebling Sales Leads at IBM Cognos

    Know the single most important thing your website is supposed to do. "I think deciding what our Website was meant to do was the first and most important step to achieving results." So states John Blackmore, Senior Manager, Web Demand Generation for IBM.

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