Articles

Tag: behavior (page 5)

  • WEM: Ease of Use Is a Competitive Advantage

    Senior managers need to develop a much better understanding of the competitive advantage ease of use delivers. Search, content and usability are poorly understood by most senior managers. Why? Because they were not areas of strategic importance when these managers were younger and developing their skills.

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  • WEM: The Price of Doing Business on the Web

    The Web dictates that you put the customer first. That means taking on more complexity yourself. Last week I was doing some research on a product and I came to a website where the email contact address was like this: "sales AT blahcompany.com". I know why they did that.

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  • WEM: Why They Won't Tell You the Price

    Organizations have historically believed that the less information they give customers the more power they have over them. The Web changes that. Right now I'm researching a heat pump solution for my house. It is almost impossible to get a price on the websites of heat pump manufacturers or installers.

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  • WEM: Top Tasks and Council Websites

    The new Liverpool city council website is one of the best examples of a top task focused website I have come across. One of the hallmarks of a truly excellent website is that you can start doing the top task on the homepage.

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  • Are Marketing Images Damaging Your Website?

    There is growing evidence that traditional marketing imagery reduces the credibility and trustworthiness of a website. Over the years I've noticed a development in behavior of customers to traditional marketing material. Large numbers completely ignore the traditional banner advertisement.

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  • WEM: Effective Web Lead Generation Techniques

    More people will sign up if you ask them AFTER you give them something than will sign up if you ask them BEFORE you give them something.

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  • WEM: The Right Words Drive Revenue at IBM Cognos

    You need to manage the words that bring people to your website and the words that will bring them through it. The IBM Cognos website has achieved three-times the industry average for lead generation. One way they did this was by focusing on getting found in search.

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  • Trebling Sales Leads at IBM Cognos

    Know the single most important thing your website is supposed to do. "I think deciding what our Website was meant to do was the first and most important step to achieving results." So states John Blackmore, Senior Manager, Web Demand Generation for IBM.

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  • OECD Case Study: Customers Are Looking for Answers, Not Books

    Why do people read a book? Why do they watch a video? In a business setting it's because they want to get something done. They have a task to complete, a problem to solve.

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  • WEM: Search Engine Optimization (SEO) Pitfalls

    Bringing someone to your website is just the first step. Unless they complete a task you have wasted time and money. The Google homepage is one of the most poorly search engine optimized websites on the Web.

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  • A Look Back at Web Engagement in 2010

    This year CMSWire closely examined the different ways companies are approaching web engagement management (WEM). From the iPhone to the iPad to mobile browsers, applications and beyond one thing became clear: engagement environments extend far beyond the desktop.

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  • Things Are Better Than We Think

    As 2011 approaches perhaps the best thing we can hope for is some optimism. I remember being on a flight to Iceland a couple of years ago and feeling apprehensive as the plane approached the runway.

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  • WEM: We Manage What We Can EASILY Measure

    The challenge of management is not just measurement. It's measuring the right things. There is an old saying among managers: If you can't measure it you can't manage it.

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  • WEM: The Drawbacks of Talk Aloud Usability Testing

    A primary rule of web management is: 'Do as I do, not as I say'. So why do we ask people to say what they're doing during usability tests? About a year ago I listened to a university professor explain concisely how he liked to use a particular website.

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